The projectors, distributed through RGB communications, were supplied, installed and aligned in early 2010 by post production specialists, Kaurus® who also provided the projection screens and custom filter systems for the multi-standard 3D grading suite.     

The commercial was created in support of Samsung’s ‘Planet First’ initiative for greener products and sustainable solutions. The spot depicts examples of innovative products like the Samsung solar powered mobile phone. The 3D captures the natural beauty of the location as well as Samsung’s latest product designs.

During post production, all client attended 3D on-line work and mastering was carried out in the HD Lab’s 3D Mistika projection suite. "Apart from the normal complexities of 3D, which the 3D Mistika Suite dealt with easily, it was also necessary to view the commercial as it was being made on a number of different displays including their grading-quality projection source, a calibrated TV monitor and the actual Samsung product," says David Cox, colourist and operator at On Sight.
 
 
“We were very happy with the post process and the large viewing room was useful to allow clients to fully appreciate the 3D technology,” adds Paul Darter, Producer.

And the last word goes to Anders Løkke, International Marketing and Communications Manager at projectiondesign who explains:  “We’re very happy to work with our partners Kaurus, On Sight and RGB Communications who all made this happen!  It’s a real achievement to be involved in a project that reflects the application in which our projectors were created to be used for.  Being associated with National Geographic Channel who has a phenomenal and worldwide recognition in photography is a tremendous achievement indeed.” 

Further information on this project is detailed below:

On Sight Client: is Anglo Filming
Job Title: Samsung and National Geographic Channel (NGC) 3D commercial

The commercial was filmed in Tenerife in April 2010 for Samsung and National Geographic Channel.  It involved a complicated week long, multi location shoot with up to 40 crew.  3D filming was using two Genesis cameras on an Element Technika mirror rig.

Producer:   Paul Darter, Anglo FIlming
Director:     Roopinder Sood   
DOP:          Brendan McGinty

Creative Solutions Director:    Louise Friend, National Geographic Channel (NGC)
Client:        Samsung

The rushes were recorded to 2xSRW1 at 4:4:4 at 29.97fps.

On Sight’s HD Lab handled the media after it was eventually flown back following being stranded along with kit and crew due to Volcanic ash.

HD Lab captured the rushes for offline and sent files out to the Director to cut. HD Lab then provided HD and 3D conforms for the online, VFX and compositors.

David Cox performed all the complicated composition on the 3D Mistika and all client attended 3D on-line work and mastering was carried out in the HD Lab’s 3D Mistika projection suite.

www.onsight.co.uk

About On Sight
On Sight are a HD & 3D production services company, offering technical and equipment needs from shoot to screen. That includes camera rental, equipment hire, technical services and expert advice. On Sight have bases in both London and Shepperton Studios. The company is made up of three departments; Axis Films, HD Hire and HD Lab.
www.onsight.co.uk

About projectiondesignprojectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Numerous industry milestones that distinguish projectiondesign’s award winning, innovative technology include the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector, and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and debuted LED illumination. 2010 signifies the company’s first image warp and blend product with the MIPS processors, as well as the world premiere of the WQXGA resolution (2,560 x 1,600) projector, and revolutionary patented Remote Light Source technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad, Norway, and has offices in Singapore, India, UAE, South Africa, Italy, Spain, Germany, Netherlands, United Kingdom and the United States.For further information about this and other leading products please visit projectiondesign.com or contact:
Manufacturer EnquiriesAnders LøkkeInternational Marketing & Communications Managerprojectiondesign ASTelephone: +47 69 30 45 68Mobile: +47 48 08 16 14Email: anders.lokke(at)projectiondesign.comPress Contact - InternationalKatinka AllenderPR ConsultantTelephone: +44 (0) 1491 571402Mobile: +44 (0) 7887 711 246Email: katinka(at)k-communications.comPress Contact - AmericasTracey MariMarketing & Communications Managerprojectiondesign, LLC.Telephone: +1 (201) 375-4744Freephone: +1 (800) 298-4508Email: tracey.mari(at)projectiondesign.com 

DLP is a registered trademark of Texas Instruments®

About SGO
SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include BSkyB, Framestore, The Club, Preditors, On Sight, BTV, Videomedia, Molinare Madrid, Infinia, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. www.sgo.es.

About Mistika
Mistika is a flexible high-end post production system capable of SD, HD, 2K, 4K, stereoscopic 3D with real-time Red camera and other data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, color grading and image restoration all in one complete system with various toolsets working together in the timeline.

www.sgo.es

Press Contacts for further information: UK & International:   Spain:
Carole CoxPR ManagerSGO UKTel: + 44 (0) 781 747 3508 carole(at)radiancepr.com Sofia PensadoMarketing ManagerSGO SpainTel: +34 915 427 976 spensado(at)sgo.es
About Kaurus:
Kaurus® Limited is an independent British company  and leading supplier/integrator of professional audio visual systems into the Film Post Production, Broadcast, Corporate and luxury installers market.
Providing across the board solutions including digital projection and Kaurus’ own active speaker systems.
 A combined 40 years of experience in the film post production market before Kaurus was formed in 2002,
 gives them an understanding of one of the most technically demanding audio visual environments.
This puts Kaurus in a strong technical position and has enabled them to work not only with film post and
broadcast clients but also with technical universities as well as corporate leisure and high end home, bringing  experience from all to each, Kaurus specialises in digital projection to DCI standards including HD, 2K and 4K plus calibration of these Components. Kaurus also specify audio systems from small studio stereo monitoring to the much larger scale multi-channel sound projects. 
www.kaurus.com

About RGB Communications
RGB Communications Ltd is the leading UK technical trade distributor of Audio Visual connectivity, control and presentation products for the commercial and residential markets. Founded in 1991, RGB Communications has established a reputation for delivering high quality products backed by totally professional and friendly technical support and service.
 
RGB’s commitment to and achievements within the AV industry have been recognized with the prestigious 2007 AV Distributor of the Year Award.
 
For more information visit: www.rgbcomms.co.uk

projectiondesign and On Sight Media Contact:            
Katinka Allender                 
+44 (0) 1491 571402
katinka(at)k-communications.com

SGO is delighted to entrust SGO China to Shawn Merassa as President, who is prominently placed to lead SGO successfully in the Asian arena and to promote Mistika to the film and television community with his strong background and key relationships within the industry.  His invaluable senior level expertise as Chief Executive Officer, including his substantial knowledge in sales, rentals & integration systems of new and refurbished non-linear film and video editing equipment, are favourable qualities to head SGO China.

 “Our intention of opening an SGO office in China is to offer proximity, support and, of course, to stimulate Mistika’s success in the region as opportunities continue to emerge.   It is an ideal time to present Mistika to China’s vibrant market and to further propel Mistika’s capabilities across the globe. SGO China will offer a great service for Mistika customers and will serve to further ascertain SGO’s standpoint in developing new strategies and projects in the territory, bringing exciting attributes to contribute to the success of SGO in China.” Miguel Angel Doncel, CEO of SGO confirms.  

Recently appointed President of SGO China, Shawn Merassa expands on why he wants to be involved in promoting Mistika:  “We believe that SGO are pioneers with Mistika’s ground-breaking functionality and advanced toolsets, placing the system in the forefront of leading technology that is revolutionising stereoscopic 3D post production ahead of the competition. What impresses us most about Mistika is that it is an open system, providing flexibility, combined with powerful capabilities, at a fraction of the cost.”  Shawn adds: “Mistika will make a significant impact in the region as the Chinese market is very accommodating and enthusiastic about Mistika and its highly developed technology, demonstrated by the encouraging fact that China was one of the biggest Jaleo users in the region.”

The Mistika post production system is a flexible high-end post production and live on set system capable of SD, HD, 2K, 4K, and stereoscopic 3D with real-time Red camera and other native data workflows including ARRI. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline. SGO is showcasing new toolset and workflow developments for Mistika at IBC this year in Hall 6, Stand 6.A11.

 
About SGO China
SGO China provides a wide-range of professional SGO Mistika compatible Digital Intermediate production equipment and services, with the emphasis on stereoscopic 3D digital media science in post production.  Services include: System Sales; System Leasing & Rentals; System Integration & Upgrades; Asset Optimisation; Dynamic Training & Support; Consulting to build and customise SGO Mistika professional Digital Intermediate media technology business networks, from individual workstations and accessories to complete high-end and high definition broadcasting systems, designed at high level visual effects facilities and production houses.

About Shawn Merassa
President of SGO China, Shawn Merassa brings with him a vast background of experience and expertise as Chief Executive Officer, including substantial knowledge in sales, rentals & integration systems of new and refurbished non-linear film and video editing equipment. He has project managed various business development projects and is particularly experienced in client/server and relational database design using MS-SQL Server integrated with mobile SMS devices and web browsers. Shawn has extensive experience in all aspects of accounting and management as well.

www.digitalsystemsmedia.com

Mistika Live, SGO’s latest innovative development, extends the market leading stereoscopic 3D post production tools of Mistika into the production environment.  The application is a specialised Mistika hardware and software configuration which is also available as part of the toolset in Mistika Version 5.

Mistika Live enables Mistika's stereoscopic geometry correction and colour correction tools to be used either on-set as a preview facility while shooting, or in the demanding live environment where camera feeds are corrected "on the fly". Taking a stereo feed from dual HD-SDI inputs, Mistika Live can make geometry adjustments to match the stereo camera line-up, as well as colour matching, to correct any colour differences that arise, between the cameras. The result can be viewed in real-time, live and in 3D.

Mistika Live is the ultimate viewing station in a stereoscopic 3D shoot environment. As a rule, stereoscopic 3D cameras are set to shoot in a "parallel” configuration, which means they are converged on infinity. Although this provides the most flexible set-up for further production, the resulting images are hard to watch on-set because all objects in the scene will be in a negative parallax which means the image will appear to be emerging from the screen, due to the camera's convergence setting. This is normally corrected in post production with a simple convergence shift, however, Mistika Live allows this to happen live on set, thus making the shots easy to evaluate at the time.

Furthermore, Mistika Live allows for additional colour corrections, with or without the use of a Look Up Table (LUT) to correctly transform the cameras' outputs. The feeds to Mistika Live and its corrections can be maintained as HD MPEG 4 Dailies. These can then either be used for reference, or edited together on Mistika Live's timeline, in order to convey the progress and status of the production as well as highlight any other stereoscopic issues that might affect the edit. All corrections can then be exported to a Mistika post production system to ensure the finishing process is streamlined and seamless.

 “The main focus of Mistika Live is to provide a valuable tool, that not only enables the director to watch a live shoot, but to also to make the required corrections.  Mistika Live presents a significantly cost-effective and post production time-saving application. The pre-visualisation option within Mistika Live will certainly facilitate the creative process in both production and post production.” Miguel Angel Doncel, CEO of SGO confirms.  Miguel adds: “From my point of view, Mistika Live is an absolute must-have application for production workflows, as it not only enables the director to analyse and fix all the stereo 3D details including disparities and alignments in real-time, but it also tests and prepares the footage for the postproduction process.”

Francisco Ramos, Stereographer and Stereo 3D Online Artist at BSkyB will also be presenting SGO’s Mistika Post Production System and its key stereoscopic 3D features to an audience of over a thousand peers.  The session takes place on Monday 13 September at 11.30 a.m. at The RAI in Amsterdam.  

Established key industry figure, Geoff Mills was strategically appointed to head the new London-based Company SGO UK as Director of Sales and Operations in June 2009.  Geoff brings with him a broad range of invaluable experience along with his passion and loyalty to provide excellent customer service on a personable level.  Geoff plays an integral role in leveraging Mistika into becoming a well known product in a highly competitive industry and has already developed Mistika's evolution into a sought after and compelling investment for facilities and broadcasters.  With the team at SGO, Geoff has successfully managed to raise world-wide awareness of Mistika's ground-breaking real-time stereoscopic 3D capabilities and workflow to such a level that Mistika has deservedly become a system of choice.
 
Francisco Ramos joined British Sky Broadcasting (BSkyB) in a key role as Stereographer and Stereo 3D Online Artist in May 2010 where he is actively involved in Sky’s 3D TV Channel campaign.  He also assists with pre-post production advice at stereoscopic 3D shoots as a postproduction supervisor. Francisco was part of the SGO UK team which launched in June last year.  His background includes working on a number of exciting editing projects in Madrid for several production houses namely Imagenline, Videomedia, Quimera Audiovisual and Technicolor Madrid.  He joined SGO’s technical division in 2006 to provide technical support and within two years he was promoted to demonstrate SGO’s flagship finishing system, Mistika. He has played a vital role to help promote Mistika through his presentations across the globe at major industry exhibitions in Europe, the Far East, Middle East, Mexico, United States and the UK.

To find out more about the IBC Conference, please visit www.ibc.org

Stereoscopic projects have become a major production focus, and demand a high-level of creative power and capability. Often, filming is performed using a stereoscopic rig set to a parallel configuration, which implies that scenes will be difficult to view until a post convergence change is added. With Mistika having the amazing ability to work directly from a cameras' RAW files without any importing or cross-conversion overheads, the addition of DNxHD format workflow, means it is now possible to simply export a side-by-side single stream of DNxHD files ready for offline editing in Avid, directly from the live dual camera input.

SGO’s Technical Director, Javier Moreno explains further. “From this example, the Mistika artist can continue to refine the rushes, by further correcting the camera line ups, adding colour grades and any other "fixes" that are required. When the offline editing process has been completed, Mistika can conform from the material and settings it already has, which means that the conform benefits from direct access to the full resolution original camera RAW files, as well as all of the corrections that have been achieved, both before and after the editing session commenced.”

From the perspective of the offline editor, the headaches and time-overheads of cross converting stereoscopic camera raw files prior to import are entirely avoided. Instead, the editor works directly from single stream files that are natively supported by the edit system and have stereoscopic alignment, and even colour transforms, already embedded. The result is an efficient and streamlined process. The main advantage of the new comform tool in Mistika is the capability to be able to start the post production process in parallell with the offline editing, because all VFX, colour grading and stereo adjustments can now be re-conformed for new EDLs automatically. Previously, many of these tasks had to wait until until the EDL editing had been completed, involving extensive manual work. Thanks to the new workflow in parallell, the total production time will now be reduced.

This new direct export capability allows the rapid creation of digital cinema compliant files ready for viewing and testing in a digital cinema environment. Currently, the DCP process is a time consuming one, requiring the post production finishing tool to export a common file format, such as a TIFF 16 (DCM format), to an external drive, ready to be imported into a DCP conversion facility. By being able to directly create DCP files at high speed, Mistika can massively reduce the time it takes to create a digital "check print" and in many cases, Mistika can create the DCP file faster than copying TIFF 16 files to a hard drive.

With the global expansion in take up of Digital Cinema for theatre screenings, the need for fast checking of any DCP output has become of major concern. Mistika’s new ability to directly produce a DCP deliverable assists in all aspects of the delivery chain, means that any challenges with the project, can be found and assessed well in advance of the final output. The final output can then be generated directly from the on-line material, without the need for yet more data transfers with the additional potential for error that they can present.

Geoff Mills, Director of Sales and Operations at SGO UK asserts: “This is a very exciting addition to Mistika for our customers. The whole workflow can now be maintained in-house, and can enable our customers to confidently guarantee all the final deliverable requirements to their clients.” 

The Mistika post production system is a flexible high-end post production and live on set system capable of SD, HD, 2K, 4K, and stereoscopic 3D with real-time ARRI, Red camera and other native data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.   SGO is showcasing new toolset and workflow developments in Mistika at IBC this year as well as launching Mistika Live in Hall 6, Stand 6.A11. 
 

Mistika can immediately support ARRIRAW files created with the ARRI’s already well established D-21 camera, and can also support files created with the exciting new ARRI ALEXA Camera as it becomes available to the market with RAW capability enabled.  Mistika can already work with the ALEXA’s ProRes image format output, and with added RAW support, continues to make Mistika the working environment of choice for the on-line post-production of quality images.

The live and real-time manipulation of RAW image data, benefits from Mistika's new, high performance and high quality debayering algorithms, which increase transcoding speed, while guaranteeing the highest possible quality directly from the camera's "RAW" files.  Coupled with Mistika's powerful colour grading, compositing and editing environment, the direct native support for multiple RAW file formats provides an unbeatable combination, in terms of creative freedom, ultimate quality, and efficient workflow.

“Live real-time RAW processing is a key feature for cameras such as ARRI, Phantom, RED and so forth.  Being able to alter the parameters in a non-destructive way, and without the need for any additional hardware is a great ability.  Alexa is  big industry news, and is showing just what Digital Cinematography is really capable of. Real-time RAW workflows in Mistika are key to maximising the final image quality from such cameras.  Shooting on the ARRI ALEXA and post producing on Mistika is an incredible combination.” Steve Shaw, CEO of Light Illusion and one of SGO’s key partner’s states.

Mistika has also been an excellent finishing tool for productions filmed with the RED One camera for a couple of years now, allowing real-time direct support of the RED RAW r3d file format, including access to camera parameters, rescaling and colour correction. Adding yet further RAW support keeps Mistika at the forefront of creative image manipulation.

The Mistika post production system is a flexible high-end post production and live on set system capable of SD, HD, 2K, 4K, and stereoscopic 3D with real-time ARRI, RED camera and other native data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.   SGO is showcasing new toolset and workflow developments for Mistika as well as launching Mistika Live at IBC this year in Hall 6, Stand 6.A11. 

For further information about ARRI visit: www.arri.de/about_arri/introduction.html
 

SGO prides itself on its exceptional customer service and will still continue to maintain direct relationships with all of its customers. SGO UK's Director of Sales and Operations, Geoff Mills, states: “Due to SGO’s ongoing expansion and significant increase in demand for Mistika, I made the decision to team up with Tyrell CCT to compliment the ongoing activity of SGO UK." He adds, “This new and exciting partnership with Tyrell CCT brings valuable expertise and resources to achieve even greater results, while at the same time preserving the company’s key values of personal high-quality service and productivity. Tyrell CCT was the obvious choice as they have a clear understanding of client needs and a wealth of experience in providing value added services and support."

Tyrell CCT is a well-established reseller representing key brands for the creation, manipulation, management and distribution of digital content. The company’s experienced staff have worked at the highest level in the industry and have an in-depth knowledge of the most innovative and advanced creative technology solutions. Tyrell CCT’s large client base of leading broadcasters and high-end post production facilities in the UK and Ireland will open up considerable new opportunities for SGO in this dynamic territory.

“We are very excited to partner with SGO who are the clear leaders in high-end post and 3D Stereoscopic workflows,” commented Mark Lynn, Sales Director, Tyrell CCT UK.  “We see huge growth potential in this area and believe that Mistika has by far the most advanced toolset to cater for our customer’s current and future needs.”

Mistika is a flexible high-end post production and live on-set system capable of SD, HD, 2K, 4K, and stereoscopic 3D with real-time Red camera and other native data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.   SGO is showcasing new toolset and workflow developments for Mistika at IBC this year in Hall 6, Stand 6.A11. 
 

About Tyrell CCT
Tyrell CCT is the leading creative technology solutions provider for the broadcast, post production, education and corporate sectors in the UK and Ireland. Established in 2000, the company provides complete digital media solutions for the creation, manipulation, management and delivery of digital content. Tyrell CCT represents leading global suppliers of video, audio, storage and media streaming solutions and also provides consultancy, system integration and technical support services. For more information, visit Tyrell CCT at http://www.tyrell.ie

Mistika Version 5 features a mind-blowing increase in speed resulting in tremendous time-saving, and its speed combined with its reliable and consistent delivery of high quality images, is critical to the completion of a successful project. Mistika’s Version 5 also supports up to 4K real-time colour grading.  Mistika provides leading edge colour grading power which is responsive, flexible and highly productive for multiple workflows.  Mistika is a strong contender with current grading systems in the market and is a cost-effective investment as it is future-proofed with stereoscopic 3D capability designed within from the start.  Not only is Mistika’s software power truly remarkable, in addition, Mistika’s advanced DI is directly compatible with more than 200 native image formats. This enables post production work to start immediately without any conversion delays, space duplication issues or processing time. Mistika also boasts superior de-grain and noise reduction. The system retains the image details with state-of-the-art colour manipulation tools.

Mistika Version 5 Features summarised as:

 
· A brand new stunning intuitive interface;
· Real-time geometry matching;
· Real-time colour matching;
· Interactive and animated parallax modifications (convergence);
· Inter-ocular distance interpolation;
· Complete real-time stereo 3D advanced colour grading;
· Full stereo 3D compositing environment;
· Multiple stereo 3D visualisation modes;
· Real-time floating windows;
· Real-time Z-Depth shot transitions (hand-offs);
· Delivery stereo formats (any stereo 3D standard);
· Dual stereo 3D ingest (progressive and interlaced).

The open architecture and open storage approach of Mistika also enables any third-party systems to have direct access to the system's storage and files, providing for a truly 'open' workflow even between non-SGO products. This makes Mistika both effortless and beneficial to integrate into existing facilities. Internally, Mistika also uses open formats at the highest bit-depth quality, with true 16 bit floating point per channel processes, HDR and 8K+ resolution support.  By utilising standard SAN technology, but with clever application development, Mistika makes the most of inherent SAN capabilities.

Mistika Live, launching for the first time at IBC, is an innovative and time-saving stereoscopic 3D production tool.  (A more detailed announcement will be issued about Mistika Live closer to IBC.) 

Mistika is now fully supported by Light Illusion’s LightSpace Colour Management System. LightSpace CMS ensures consistent and accurate colour calibration at every stage of the production and post-production chain. It generates advanced 3D Look Up Tables (LUTs) that ensure all colour rendition is as accurate as possible on any type of display for any type of deliverable.  This combined with Mistika On-set makes a compelling solution for any colour situation.

The IBC Conference this year will also feature SGO’s Director of Sales and Operations, Geoff Mills and BSkyB’s Stereographer and Stereo 3D Online Artist, Francisco Ramos, as guest speakers to highlight Mistika’s key stereoscopic 3D features. The session takes place on Monday 13 September at 11.30am. Further information about the IBC Conference is available at www.ibc.org.

SGO is in partnership with US-based S3D Technologies who will be launching the new S3D Beam Splitter Rig and S3D Calculator (www.s3dtechnologies.com) at SGO’s booth.

Register at  www.ibc.org using VIP code 8668 to obtain complimentary entry, courtesy of SGO.

Find out why BSkyB, The Framestore, Molinare, BTV, Infinia, On Sight, Preditors, El Colorado and many other post facilities have chosen Mistika as their first choice for finishing, grading, 2D compositing and superior stereoscopic 3D functionality. 

To enjoy an exclusive viewing of the immense power of this extraordinary system and to reserve your place, please contact SGO at marketing(at)sgo.es for a private Mistika demonstration. 

For SGO UK sales enquiries, please contact Geoff Mills, Director of Sales and Operations at gmills(at)sgo.es.  

For press demonstrations at IBC, please contact carole(at)radiancepr.com or spensado(at)sgo.es

 The SGO Team looks forward to meeting you at IBC 2010.  

“We have an excellent relationship with S3D Technologies and both our companies share a mutual incentive to deliver exceptional service to our customers, which is achievable by working together.  This is a very positive step and we look forward to working in partnership with them at IBC this year and in the future.”  Miguel Angel Doncel, CEO, SGO confirms. 

"Our goal is to develop and provide 3D content creators with the most user-friendly tools available in the market. As a global organisation, we continuously strive to deliver the highest quality possible and are deeply committed in supporting SGO as well.  With both of our companies leading in their specific areas of expertise, the partnership with SGO provides our respective customers with a complete stereoscopic 3D solution.” States Carolina Barco, Managing Director, S3D Technologies.

S3D Technologies will have a presence at IBC this year at SGO’s stand 6.A11 in Hall 6, at the RAI which takes place from 10 – 14 September 2010 in Amsterdam. They will mainly be demonstrating the new S3D Beam Splitter Rig and S3D Calculator, which will highlight how the rig’s innovative design and function significantly facilitate a fast, reliable and stable 3D production process. The S3D Calculator is a software package developed by S3D to complement their rigs and connects from PC, Mac or iPhone to calculate stereoscopic parameters during a shoot. 

SGO is unveiling Mistika Version 5, Mistika Live and will showcase LightSpace CMS together with an exciting plethora of new stereoscopic 3D tools, cutting-edge colour grading capabilities, 2D compositing functionality and other key developments at IBC 2010. 

Mistika is a flexible high-end post production and live on-set system capable of SD, HD, 2K, 4K, stereoscopic 3D with real-time Red camera and other data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.

SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end DI post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions in 2D and stereoscopic 3D.

To book a demonstration to view SGO and S3D’s products at SGO’s Stand 6.A11, Hall 6 at IBC or for further details, please email marketing(at)sgo.es and info(at)s3dtechnologies.com or call Carina Portillo on +1 (213) 519-6281. 

For SGO and S3D press demonstrations at IBC, please contact carole(at)radiancepr.com or spensado(at)sgo.es.

Visit www.ibc.org to register for the show. 

About S3D Technologies LLC,
8525 Saturn Street # 104. Los Angeles, CA 90035, United States
The company focuses on the research and development of technology to produce stereoscopic 3D films. S3D Technologies offers a diverse range of services related to stereoscopic production, always taking into account the needs and specific requirements of its clients. S3D Technologies can advise you on every aspect of your stereo 3D project, from animation to live action, from the early stages of design and development until the final stages. www.s3dtechnologies.com