AVI Studio, an established post production house which has served the high-end commercials market for nearly 20 years, has recently upgraded its AVID DS suite to a state-of-the-art Mistika colour grading and finishing system from SGO.
Furnishing high-profile clients such as Istropolitana Ogilvy, Mayer/McCann-Erickson, MUW SAATCHI & SAATCHI, VCCP, Creo/Young and Rubicam, as well as Wiktor Leo Burnett, and many others, it was imperative that AVI Studio selected a system they believed in with toolsets that not only impress, but also deliver the goods under a high-pressured client-attended environment.
AVI Studio originally chose Mistika when they realised Avid was discontinuing the DS range, which they had used for the last 15 years. “We started our research to find an appropriate solution to replace our existing system, and found that Mistika is the ideal solution to meet all our needs with its speed and functionality. We met the SGO guys at NAB last year, where we made the final decision to invest in SGO’s technology.” remarks AVI Studio’s Production Manager Daniela Zipajova.
“Another reason for selecting Mistika was the level of support SGO offers and we were also impressed with their consistent pace of development. It is an advantage to have such a well-respected and powerful system on board. It boosts confidence and provides our creative team with artistic freedom, with the knowledge and reassurance that our clients will benefit from Mistika’s real-time speed and versatility.” Daniela adds further, ”And we hope that we will be a step ahead of our competitors with Mistika, which significantly strengthens our service offerings.”
“AVI Studio is one of the largest facilities in Slovakia and is well-known for its its high-end commercial, television documentaries and music promos which they have put Mistika to work on straight away. The recent addition of Mistika has enabled the company to reinforce its position as a leading high-end finishing house, and we are thrilled to welcome them into the growing SGO group of global creative artists.” states Jose Luis Acha, Regional Sales Manager at SGO.
Some of the recent commercials projects completed in Mistika at AVI Studio include the O2 Telefonica Christmas campaign, the Hyundai Autumn campaign, Telekom HW TV spots and projects for Dovera / Health Insurance and Pilsner Urquell.
ABOUT AVI STUDIO
Founded in 1996, AVI Studio has evolved into a high-end facility that offers a broad range of post services. Covering predominantly short-form genres, such as commercials, music videos, promos and trailers, they are also fully equipped to work on long-form projects including feature films. Besides professional offline and online editing, AVI Studio also provide advanced compositing and 3D graphics in order to provide endless options for digital imaging and special effects. In addition, their production services and excellent creative team along with their advanced technology, results in the delivery of award-winning spots. For more information, please visit www.avistudio.sk