SGO Inspires “Aspiration in Post” at NAB


SGO Reveals Future-Ready Cutting-Edge Innovation in Post Production
Booth SL3825 – Las Vegas Convention Centre – 13 – 16 April 2015

Creative post production specialists SGO presents version 8.5 of the Mistika colour grading and finishing system and version 2.06 of the Mamba FX compositing software on Booth SL3825 at NAB2015.

Be Distinctive with Mistika
Powerfully Different
Leading the products on display is Mistika, the market’s most powerful comprehensive visual creation suite designed for ambitious artists who aspire to be at the cutting-edge of post production. It has gained kudos by redefining the “Hero suite” model with seamless integration between colour grading, visual effects, conforming and editing. It effortlessly handles any client and project size including 4K, 8K and beyond, for broadcast, cinema and commercials at impressive speed in real-time. The Mistika product range offers scalable solutions for a variety of applications, including Mistika Air which provides efficient and prolific capabilities for broadcasters of content, from HD to 8K 60P, and everything in between.

Discover the Radical Effects of Mamba FX
Affordable Node-Based Compositing
Mamba FX is the Complete Real-time VFX Suite. It is SGO’s dedicated VFX compositing software which can either be used as a stand-alone visual effects platform or as the perfect add-on for any editing or colour suite. Mamba FX includes infinite layer compositing, tracking, keying, painting, restoration, optical flow, warping and many built-in effects. It can also be extended with OFX plug-ins and is available for Windows, Mac and Linux. With an intuitive node-based interface which can be set to flow in any direction and with its very wide file format support, it fits seamlessly into almost any post production pipeline. From under $260, it represents unbeatable value. More information and a free trial are available at www.sgo.es/mamba-fx.
Read the latest review of Mamba FX published by highly regarded industry publication Post Magazine.

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Geoff Mills, SGO’s Director of Global Sales and Operations states, “SGO develops technology for aspiring artists that want to stand out as being the best in their field, and with Mistika, we provide a high-end system that enables them to achieve this. We are passionate about excellence at SGO, continually striving to make the difficult easy with determination to make technology accommodate creative intent. Our motivation is always to best serve the creative industry by equipping every driven artist with exceptional tools.”

Highlights for NAB 2015
The Mistika Precision Control Surface, unveiled for the first time at NAB is an enticing differentiator. The Panel provides the ultimate interface for complete project-finishing and is not restricted to purely manipulating colour; but also provides a tactile and intuitive surface for controlling every facet of the finishing process.

Mistika Precision Control Surface

Mistika Precision Control Surface

Pioneering facilities company, ONSIGHT, invested in the Mistika Precision Grading Panel hours after SGO’s announcement at NAB last year, complementing its long-standing Mistika offering and the skills of its creative team.

Max Horton, ONSIGHT’s new Senior Colourist with a wealth of experience in film and high-end television, remarks,
“As I begin to use the Mistika Precision Panel more and more, it’s clear it offers increased flexibility and time efficiency. Having four track balls means I can work faster when accessing additional Mistika tools in a grade, particularly luminance specific functions. I also noticed accurate and quick control with the mini-joy stick. The surface design looks great too!”

Cluster Playback” is another revolutionary feature for Mistika. Already the envy of its competitors due to its real-time performance and incredible processing speed, the Mistika Cluster Playback facility allows Mistika operators to create stunning images in real-time no matter how complicated the processing is that is required, or how high the image resolution needs to be.

Not only can Mistika make use of multiple GPU cards within a host platform, it can also harness the CPU and GPU power from multiple computers to provide limitless scalability. Unlike a traditional “render farm”, Mistika aggregates the available processing power to permit the artist to create images in real-time, rather than having to wait for rendering before playback. The result allows Mistika users to out-perform their competitors, to benefit from greater project throughput and to take on complex projects that were previously inaccessible.

Mistika’s AAF conform features have also been further developed, offering the benefit of advanced compatibility with Avid-based workflows. Editing effects created in Avid are accurately replicated in the Mistika timeline, including animated re-timing curves, shot framing, multi-camera groups and multi-track conforms. Mistika can read and write Avid compliant media files which permit “round trip” pipelines between Avid and Mistika.

“The Mistika is a great conform environment, with its truly mixed media format timeline, re-link and versioning tools. The new enhanced AAF features build on this solid foundation and are another useful tool for the online editor.” Rob Gordon, Senior Online Editor at Park Road Post Production, New Zealand

Mistika’s Extended and High Dynamic Range (EDR/HDR) workflows are another exciting upgrade addition that have undergone supplementary refinement, including PQ support according to SMPTE 2084 regulations. Supporting next-generation technologies such as these, ensures that SGO’s customers are the first to embrace new opportunities and provide market-leading services for their clients.

Mistika also boasts over fifty new enhancements, including updates to accommodate the latest ACES specifications, interface advancements such as user-inspired upgrades to the “story board”, as well as even wider file-format support.

Emerge from the crowd and dare to be different with SGO’s future-proofing technology.

Meet the welcoming team at the show where industry professionals are at hand to provide expertise and helpful solutions on the booth. Register at www.nabshow.com and gain free entry using SGO’s Visitor Guest Code LV8948. Book a Mistika and Mamba FX Demo in advance at feelthedifference@sgo.es

ABOUT NAB
NAB Show® is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. www.nabshow.com

Slovakian AVI Studio Upgrades with Mistika


AVI-STUDIOS (640x480)AVI Studio, an established post production house which has served the high-end commercials market for nearly 20 years, has recently upgraded its AVID DS suite to a state-of-the-art Mistika colour grading and finishing system from SGO.

Furnishing high-profile clients such as Istropolitana Ogilvy, Mayer/McCann-Erickson, MUW SAATCHI & SAATCHI, VCCP, Creo/Young and Rubicam, as well as Wiktor Leo Burnett, and many others, it was imperative that AVI Studio selected a system they believed in with toolsets that not only impress, but also deliver the goods under a high-pressured client-attended environment.

AVI Studio originally chose Mistika when they realised Avid was discontinuing the DS range, which they had used for the last 15 years. “We started our research to find an appropriate solution to replace our existing system, and found that Mistika is the ideal solution to meet all our needs with its speed and functionality. We met the SGO guys at NAB last year, where we made the final decision to invest in SGO’s technology.” remarks AVI Studio’s Production Manager Daniela Zipajova.

“Another reason for selecting Mistika was the level of support SGO offers and we were also impressed with their consistent pace of development. It is an advantage to have such a well-respected and powerful system on board. It boosts confidence and provides our creative team with artistic freedom, with the knowledge and reassurance that our clients will benefit from Mistika’s real-time speed and versatility.” Daniela adds further, ”And we hope that we will be a step ahead of our competitors with Mistika, which significantly strengthens our service offerings.”

“AVI Studio is one of the largest facilities in Slovakia and is well-known for its its high-end commercial, television documentaries and music promos which they have put Mistika to work on straight away. The recent addition of Mistika has enabled the company to reinforce its position as a leading high-end finishing house, and we are thrilled to welcome them into the growing SGO group of global creative artists.” states Jose Luis Acha, Regional Sales Manager at SGO.

Some of the recent commercials projects completed in Mistika at AVI Studio include the O2 Telefonica Christmas campaign, the Hyundai Autumn campaign, Telekom HW TV spots and projects for Dovera / Health Insurance and Pilsner Urquell.

ABOUT AVI STUDIO
Founded in 1996, AVI Studio has evolved into a high-end facility that offers a broad range of post services. Covering predominantly short-form genres, such as commercials, music videos, promos and trailers, they are also fully equipped to work on long-form projects including feature films. Besides professional offline and online editing, AVI Studio also provide advanced compositing and 3D graphics in order to provide endless options for digital imaging and special effects. In addition, their production services and excellent creative team along with their advanced technology, results in the delivery of award-winning spots. For more information, please visit www.avistudio.sk

Slik introduces Mistika’s 4K and colour grading capabilities to Montreal


Canadian boutique post production company Slik has invested in SGO’s Mistika post production system to expand its 4K capabilities and colour grading. Established in Montreal in 2001, Slik offers comprehensive post services for television, film and commercials. Recent credits include TV series such as Infoman, Les gars des vues and commercials such as Boston Pizza directed by Alain Chicoine, co-founder of Slik, and documentaries which include Légendes Urbaines and Les Coulisses du Bye Bye 2013.

Co-founder and editor, Philippe Fafard, at Slik states, “With its wide variety of tools, we think Mistika will provide us with a tremendously fast and flexible central system with the highest digital image quality. The real-time performance with online, compositing and colour grading in a single platform was a very important aspect of our decision with the short turn around we have with our projects. We expect Mistika will open new doors for our clients and team and we look forward to placing it at the centre of our workflow.”

Sylvain Plourde, President, 3Vis

Sylvain Plourde, President, 3Vis

Proud of their new partnership with SGO, Canadian Reseller 3vis is honoured to welcome Slik to the global Mistika community. 3vis President Sylvain Plourde confirms, “We are extremely happy to have Montreal-based Slik join the SGO family with their recent purchase of Mistika. Slik has a long and successful history as a boutique post production facility in the Canadian market. With this new technology they will enhance and expand their services through offering 4K+ resolution capabilities and high-end colour grading. As with many post production facilities, Slik’s pipeline is dependent on Avid and Mistika’s support for the AAF format which was an important aspect of this procurement.” He adds further, “We are very excited to see the enthusiasm around the SGO product line and delighted to be working with Slik on their new projects.”



Director of Global Sales and Operations at SGO, Geoff Mills concludes, “The team at 3vis’ energetic passion and commitment to expand the SGO customer-base in Canada is evident. It is great to see a successful and talented post company such as Slik join the ever growing Mistika ranks and we warmly welcome them.”

ABOUT SLIK
Visit them at www.slik.tv

ABOUT 3VIS
Visit them at www.3vis.com

25 April 2014, Montreal, Quebec, Canada

SGO’s Mistika is Enterprising technology at Bad Robot providing unique film-based workflows in “STAR TREK INTO DARKNESS”


Bad Robot selected Mistika for its high-end finishing and innovative 2D and stereoscopic 3D film workflows

“Mistika has opened up an entirely new world of workflow efficiency and quality control to us by bringing high-end finishing capabilities inside our facility.”
Bad Robot Production Executive Ben Rosenblatt

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