¡Únete a Canon y SGO en la 21 edición del #3DDay!


Este año tenemos con nosotros a tres fantásticos profesionales que compartirán su conocimiento y experiencia con las últimas tendencias tecnológicas en VR y HDR.
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SGO to reveal Mistika 8.7 capabilities at InterBEE 2016


SGO will be showcasing Mistika version 8.7 with exclusive demonstrations on VR, HDR, Colour grading, 4K and 8K capabilities at InterBEE 2016 in November 2016.
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SGO GOES VIRTUAL AT NAB


Mistika Unveils Ground-breaking Developments in Las Vegas

SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre

SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.

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Mistika showcases Cutting-Edge HDR Colour-Finishing on the Canon stand at BVE 2016


Canon Stand L30 – 23 – 25 February Excel London

SGO spearheads innovation for those who aspire to be the best, and is delighted to partner with Canon at BVE this year, to display the latest pioneering advancements in HDR technology. Mistika will drive a dynamic end-to-end HDR-4K “Glass-to-Glass” colour-process workflow demonstration on Canon’s stand L30 in the HDR zone.

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The Force will be with SGO and Canon at the 20th Edition of the #3Dday


4K and HDR are still hot topics in the industry. SGO and Canon have invited two exceptional guests to share their thoughts, insight and experience working with 4K and HDR, at the Academia de Cine in Madrid on the 3rd of December, 2015.

REGISTER HERE

Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor at Bad Robot, will speak about high-end productions complex workflows. Juan, who has been involved in projects such as Star Wars: Episode VII The Force Awakens, Transformers: Age of Extinction and Star Trek into Darkness, will share his experience working at J.J. Abrams’ production company Bad Robot using Mistika. Juan highlights that “its versatility to work in non-destructive complex workflows, where you work with raw colour and decisions are made using reversible documents preserving metadata that allow to make pertinent changes without quality loss”.

Sebastien Devaud, Director and Producer at BigSensor Films, will talk about a number of different topics including 4K shootings, using real world examples taken from his professional experience.

3Dday’s philosophy continues to be offering a networking event for professionals to discuss latest industry trends. In line with this, after the conference, SGO and Canon will host the #3Dday party at Moby Dick club. This years attendees will also have the opportunity to take part in a raffle, to be in with a chance of winning a Canon XC10 videocamera and SGO’s Mamba FX compositing software license. Make sure you bring your business card with you!

RSVP by confirming your attendance to the conference and party here: http://3dday.eventzilla.net
Make sure you register before the deadline as seats are limited and will be allocated on a first come, first served basis.

PROGRAMME
Conference: 4K and HDR workflows . Academia de Cine, Calle Zurbano 3, Madrid
10.00 Reception
10.15 Introduction
10.30 Sebastien Devaud, Director and Producer, Bigsensor Films
11.15 Q&A
11.30 Coffee Break
12.00 Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor, Bad Robot
13.15 Q&A
13.30 End

3Dday Party: Sala Moby Dick, Av. de Brasil 5, Madrid
20.00 3Dday Party begins! Expect drinks, food, a few surprises, and the chance of taking home a fantastic Canon XC10 videocamera and SGO’s Mamba FX compositing software license.

KYOSHIN Unveils Mistika-Graded HDR-4K Content at InterBEE2015.


Mistika’s Ground-Breaking HDR Technology is in the Japanese Spotlight.

SGO’s Japanese Reseller Partner KYOSHIN Communications showcases the performance-leading Mistika colour-finishing post production system again at this year’s InterBEE from 18 – 20 November in Tokyo.

On KYOSHIN’s Booth (4201, Hall 4), two state-of-the-art Mistika systems will be on display to demonstrate stunning HDR 4K 60P content on Canon and SONY monitors. SKY Perfect TV’s HDR test broadcasting programme will also be seen for the first time on the eye-catching 24-inch 4K Canon monitor with a Hybrid Log Gamma. With a secure foothold in the Japanese market, SGO already has important customers in Japan who rely on its innovative Mistika technology, one of them being Tokyo Sound Production (TSP), who have already started to provide HDR 4K / 8K delivery services. Most of the HDR content featured on KYOSHIN’s booth is courtesy of TSP which recently invested in a Mistika system to boost their broadcast services. SGO’s Product Application Specialist Nicholas Recagno will present informative HDR grading demos and Japanese Product Specialist Shinpei Takoshima will outline the efficient and flexible offline-to-online post production process using Mistika.

Also new this InterBEE: – KYOSHIN and SGO are partnering with Canon to display its pioneering advancements in HDR technology. A Mistika system will be on Canon’s Booth 6123 in Hall 6 with Product Application Specialist – SGO Korea, Jihyung Kang, at the controls to show how it plays an integral part of an end-to-end HDR-4K colour-process workflow.

Mistika is a complete post solution, seamlessly integrating colour-finishing, compositing and delivery on one single system. It is also resolution, colour-space and frame-rate independent featuring real-time performance, even at 4K / 8K 60P and above. Mistika can post produce any project, including 4K and 8K, whether it is for broadcast, cinema or commercials, pretty fast and all in real-time. Latest developments on show in Mistika include leading colour grading features to make the most out of HDR images, linked to the stylish Mistika Precision finishing control surface. An entirely new media management sub-system with new features that allow transparent migration between colour spaces.

KYOSHIN’s President Shigeru Ojima states, “InterBEE is an ideal platform to promote Mistika’s powerful capabilities. Many post facilities in Japan are looking to SGO’s Mistika to support their current and upcoming projects to provide consistency with higher-resolution formats being adopted for production, broadcast and display technology. In addition, with the Japanese government encouraging 4K and 8K investments in the domestic retail sector in time for the future Olympic Games, we are in a great position to be able to confidently equip our customers to meet their clientèle’s expectations with Mistika’s unprecedented 4K abilities.”

SGO Group’s Director of Global Sales and Operations Geoff Mills, who will be at the event states, “KYOSHIN are doing an incredible job at raising awareness of Mistika in the Japanese market, ensuring that customers are future-ready, and especially as excitement grows as we head towards the 2020 Tokyo Olympic year. Our presence, in partnership with KYOSHIN at InterBEE2015, gives industry professionals a chance to see how investing in SGO’s future-proof technology brings immense value, by providing a huge competitive edge.”

Visit the KYOSHIN Booth and see Mistika in action. Advanced bookings for Mistika demonstrations can be made by contacting SGO at feelthedifference@sgo.es.

KYOSHIN and the SGO team look forward to seeing you in Tokyo! Visitors can register for the show at http://www.inter-bee.com/en

SGO’s Mistika and Mamba FX Create an Enticing Buzz at NAB


It’s an NAB Wrap – SGO is Absolutely Fabulous in Las Vegas!

SGO unfolded another enthralling chapter at NAB 2015 as it continues to move in an upward direction away from an increasingly uniform market. SGO presented the latest creative and performance-enhancing developments for the Mistika colour grading and finishing platform, as well as new features for the popular node-based compositor Mamba FX.

Visitors from broadcasters, post facilities and film studios could be seen eyeing out the very latest SGO technology. Positive comments that were heard at the SGO booth ranged from bold exclamations – “Mistika saved the day”, to more composed compliments like – “The Industry has handed SGO the Baton”, to direct statements “We must get a Mistika for our studio!” and “Coming to the SGO Booth has truly been the highlight of my NAB experience.”

SGO announced an uprated product line-up at the show where all systems are resolution-independent, giving all users the ability to work in 4K. Moreover, its commercially creative new “Additional Mistika User Log-in” programme enables customers to add further systems without the need to buy extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology in the market. This exclusive approach provides an alternative way for customers to increase their profits while maintaining their competitive edge.

With High Dynamic Range being the hot topic of the show, SGO’s customers are once again the first to embrace new HDR opportunities. On the booth, Mistika was shown creatively manipulating high resolution and HDR material in real time, using the newly integrated Mistika Precision Panel, especially developed for finishing, as well as colour grading.

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Mistika also played a key role in Canon’s HDR Theatre at NAB where an end-to-end HDR 4K “Glass to Glass” work-flow was demonstrated – image capture by Canon cameras, HDR grade in Mistika and displayed on a Canon 2000 NIT monitor. Striking footage from “Trick Shot” was used, shot by Gale Tattersall ASC with ACES and HDR supervision by Curtis Clark ASC. The film was originally post produced by Mistika customer FotoKem with grading by John Daro. “The Canon HDR Suite was a great showcase for technology that supported this new and potentially industry changing technology of HDR, it was a must go to location at NAB and a very unique space to demonstrate a new color process.” Colin Ritchie, CEO of Aarmadillo Inc. who was responsible for implementing the Mistika workflow on Canon’s booth commented.

SGO is among the first manufacturers at NAB to publicly announce the use of the NVIDIA® Quadro® M6000 to elevate performance of Mistika and Mamba FX. “As the industry moves to higher resolutions and high dynamic range, the performance demands on finishing and color grading systems increase dramatically”, said Greg Estes, VP Enterprise Marketing, NVIDIA. “SGO is among the first in the world to offer our flagship Quadro M6000 as part of their product line up, providing artists with optimal performance, color accuracy and enterprise-grade reliability.”

Geoff Mills, Director of Global Sales & Operations states, “With the market’s eager scrutiny for incomparable toolsets that make artists stand out from the crowd, SGO provides a supremely unique differentiator. What we are now very excited about is how HDR is coming towards the industry like a train. SGO always has an eye on what is coming next and at the same time, making sure that we are prepared, and staying ahead of the game to the benefit of our much valued customers.”
It was yet another memorable and successful show for SGO.

CEO Miguel Angel Doncel concludes, “The feedback we received about Mistika and Mamba FX has been terrific. We are honoured to be able to provide future-proof cutting-edge technology to those creative companies that drive our industry forward.”

SGO Inspires “Aspiration in Post” at NAB


SGO Reveals Future-Ready Cutting-Edge Innovation in Post Production
Booth SL3825 – Las Vegas Convention Centre – 13 – 16 April 2015

Creative post production specialists SGO presents version 8.5 of the Mistika colour grading and finishing system and version 2.06 of the Mamba FX compositing software on Booth SL3825 at NAB2015.

Be Distinctive with Mistika
Powerfully Different
Leading the products on display is Mistika, the market’s most powerful comprehensive visual creation suite designed for ambitious artists who aspire to be at the cutting-edge of post production. It has gained kudos by redefining the “Hero suite” model with seamless integration between colour grading, visual effects, conforming and editing. It effortlessly handles any client and project size including 4K, 8K and beyond, for broadcast, cinema and commercials at impressive speed in real-time. The Mistika product range offers scalable solutions for a variety of applications, including Mistika Air which provides efficient and prolific capabilities for broadcasters of content, from HD to 8K 60P, and everything in between.

Discover the Radical Effects of Mamba FX
Affordable Node-Based Compositing
Mamba FX is the Complete Real-time VFX Suite. It is SGO’s dedicated VFX compositing software which can either be used as a stand-alone visual effects platform or as the perfect add-on for any editing or colour suite. Mamba FX includes infinite layer compositing, tracking, keying, painting, restoration, optical flow, warping and many built-in effects. It can also be extended with OFX plug-ins and is available for Windows, Mac and Linux. With an intuitive node-based interface which can be set to flow in any direction and with its very wide file format support, it fits seamlessly into almost any post production pipeline. From under $260, it represents unbeatable value. More information and a free trial are available at www.sgo.es/mamba-fx.
Read the latest review of Mamba FX published by highly regarded industry publication Post Magazine.

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Geoff Mills, SGO’s Director of Global Sales and Operations states, “SGO develops technology for aspiring artists that want to stand out as being the best in their field, and with Mistika, we provide a high-end system that enables them to achieve this. We are passionate about excellence at SGO, continually striving to make the difficult easy with determination to make technology accommodate creative intent. Our motivation is always to best serve the creative industry by equipping every driven artist with exceptional tools.”

Highlights for NAB 2015
The Mistika Precision Control Surface, unveiled for the first time at NAB is an enticing differentiator. The Panel provides the ultimate interface for complete project-finishing and is not restricted to purely manipulating colour; but also provides a tactile and intuitive surface for controlling every facet of the finishing process.

Mistika Precision Control Surface

Mistika Precision Control Surface

Pioneering facilities company, ONSIGHT, invested in the Mistika Precision Grading Panel hours after SGO’s announcement at NAB last year, complementing its long-standing Mistika offering and the skills of its creative team.

Max Horton, ONSIGHT’s new Senior Colourist with a wealth of experience in film and high-end television, remarks,
“As I begin to use the Mistika Precision Panel more and more, it’s clear it offers increased flexibility and time efficiency. Having four track balls means I can work faster when accessing additional Mistika tools in a grade, particularly luminance specific functions. I also noticed accurate and quick control with the mini-joy stick. The surface design looks great too!”

Cluster Playback” is another revolutionary feature for Mistika. Already the envy of its competitors due to its real-time performance and incredible processing speed, the Mistika Cluster Playback facility allows Mistika operators to create stunning images in real-time no matter how complicated the processing is that is required, or how high the image resolution needs to be.

Not only can Mistika make use of multiple GPU cards within a host platform, it can also harness the CPU and GPU power from multiple computers to provide limitless scalability. Unlike a traditional “render farm”, Mistika aggregates the available processing power to permit the artist to create images in real-time, rather than having to wait for rendering before playback. The result allows Mistika users to out-perform their competitors, to benefit from greater project throughput and to take on complex projects that were previously inaccessible.

Mistika’s AAF conform features have also been further developed, offering the benefit of advanced compatibility with Avid-based workflows. Editing effects created in Avid are accurately replicated in the Mistika timeline, including animated re-timing curves, shot framing, multi-camera groups and multi-track conforms. Mistika can read and write Avid compliant media files which permit “round trip” pipelines between Avid and Mistika.

“The Mistika is a great conform environment, with its truly mixed media format timeline, re-link and versioning tools. The new enhanced AAF features build on this solid foundation and are another useful tool for the online editor.” Rob Gordon, Senior Online Editor at Park Road Post Production, New Zealand

Mistika’s Extended and High Dynamic Range (EDR/HDR) workflows are another exciting upgrade addition that have undergone supplementary refinement, including PQ support according to SMPTE 2084 regulations. Supporting next-generation technologies such as these, ensures that SGO’s customers are the first to embrace new opportunities and provide market-leading services for their clients.

Mistika also boasts over fifty new enhancements, including updates to accommodate the latest ACES specifications, interface advancements such as user-inspired upgrades to the “story board”, as well as even wider file-format support.

Emerge from the crowd and dare to be different with SGO’s future-proofing technology.

Meet the welcoming team at the show where industry professionals are at hand to provide expertise and helpful solutions on the booth. Register at www.nabshow.com and gain free entry using SGO’s Visitor Guest Code LV8948. Book a Mistika and Mamba FX Demo in advance at feelthedifference@sgo.es

ABOUT NAB
NAB Show® is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. www.nabshow.com

Resolution Revolution of Pixel Plus Perfection at the 19th #3Dday


Canon and SGO Co-Organise 4K /UHD-Focused #3Day

Madrid, Spain, 13 November, 2014 – SGO and Canon have partnered to host SGO’s 19th 3Dday Conference this year. It takes place on the 3rd December at the Film Academy Theatre in Madrid, and will focus on 4K (Ultra High Definition) in all its glory, featuring a series of case studies by industry professionals. The 3Dday will provide attendees with the unique opportunity to explore the creative and technical aspects of the format within the entire production process, from shoot to screen.

Co-organised by Canon and SGO, the high-profile event is sponsored by HP, Red.es and Solid Angle, and aims to approach the various challenges that have to be considered when facing a 4K/UHD production. 4K/UHD projects require workflows that make the most out of capturing the footage with the aim of preserving the original image quality. The 4K zeal is not just about merely more pixels, but better high-quality pixels, including High Frame Rates, EDR and new colour spaces which play a significant role.

#3Dday

The Speaker’s Panel opens with Sébastien Devaud, director and producer at BIGSENSORS & FILM, who is well-known for his pioneering work using Réflex cameras for video shoots. Devaud will share his experiences of filming in 4K with the Canon EOS-1D C and EOS C500 cameras, including the various lenses within the L series, as well as the groundbreaking Canon’s Cinema EOS cameras. He will also detail the development of his involvement in the recent production of the Disneyland Paris attraction Ratatouille: L’Aventure Totalement Toquée de Rémy.

Sam Sheppard, International Film and Broadcast Consultant and SGO team member, will examine the considerations needed to tackle a 4K/UHD production from script to screen. Sam will share his invaluable experience of working on complex productions that include HFR, 4K resolutions, VFX workflows and colour space issues, such as ACES and rec2020. He will also talk about BSkyB’s stunning post production of Inside the Mind of Leonardo. Sheppard is an expert on script to screen workflows and has a broad experience of working on high-level projects such as Avatar and The Lovely Bones.

John Daro, Senior DI Colorist, FotoKem – The #3Dday will also feature one of the world’s most respected and talented colorists, John Daro, who will present compelling case studies on recent projects he completed at FotoKem using Mistika, such as The Boxtrolls and 99 Homes, including exciting work involving large formats of up to 65/70mm for the Giant Screen. John Daro will also speak about his experience on 2D-to-3D conversions.

Following the SGO tradition, the #3Dday Party will take place afterwards at the Moby Dick Club. An annual date not to be missed by industry professionals.

The #3Dday Programme
Academia de Cine, Calle Zurbano, 3, 28003 Madrid
3.30 pm Doors Open
4.00 pm Conference Commences
– Sébastien Devaud, film director and producer at BIGSENSORS & FILM.
– Sam Sheppard, International Film Consultant and SGO team member.
– John Daro, Senior DI Colourist at FotoKem.
7.00 pm Conference Ends
8.00 pm The #3Dday Party starts, with Live Music and Drinks to Quench your Thirst!
The Moby Dick Club, Av del Brasil, 5, 28020 Madrid

About the Speakers

Sébastien Devaud
A director and producer for over 15 years, Sébastien Devaud is, above all, passionate about the image. Having studied directing, photography and lighting, Sébastien started his career as a cameraman but later, in order to maintain control over all stages of production, he developed his editing skills. In 1999, he set up his first production society AkwabaPROD to shoot and post-produce commercials and music videos. From there, he enjoying the adrenalin of live recording, and moved into broadcast TV and created scenarios notable for their use of contemporary lighting and depth of field effects. For Sébastien, the release of the Canon EOS 5D Mark II DSLR was a revelation. Always interested in new technologies, he grasped the potential of this revolutionary camera from the outset and today uses the full range of Canon cameras and lenses in all his productions. Today he regularly shoots for major broadcasters including M6, FranceTV, Canal+ and MTV, and also creates and produces many TV commercials, titles and campaigns for major multi-national brands. Further information about him, can be found here.

Sam Sheppard
Sam Sheppard is an international film consultant specialising in script to screen workflows, post production supervision, and stereo 3D; with a Minor in film-making in general. Sam was originally trained in New Zealand where he worked in post at Peter Jackson’s Park Road Post Production, and on set for high-profile films as The Lovely Bones and Avatar. As well as working internationally as a technical specialist for SGO Mistika, training and advising in digital workflows for 2D and 3D production, Sam is also a founding partner of Silverscreen Pictures.

John Daro
John Daro is a Senior Colorist at FotoKem in Burbank, California. He began his career as an Avid editor helping FotoKem set up a film to disk dailies pipeline in 2001. From that position he moved into film scanning and recording. With the advent of the digital intermediate process he moved into his current role as a DI artist. Daro quickly became a leader in the stereoscopic community taking his passion for advanced imaging techniques and knowledge of post production to provide end-to-end stereo workflows. John has worked on ground breaking projects such as the award-winning Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, Contagion, and The Boxtrolls, to name a few. He continues to push technology with the use of SGO’s Mistika platform, diving into the world of HFR and High Resolution image manipulation.

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Mistika’s Captivating 4K Capabilities at InterBEE 2014


Mistika’s Comprehensive Visual Creation Suite and Precision Panels on Display in Japan

kyoshin_logo1 (2)KYOSHIN COMMUNICATIONS,
Booth #4201, Hall 4,
InterBEE2014, Makuhari Messe, Tokyo, Japan,
19 – 21 November 2014

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