Get into the Mistika Scene at Hong Kong’s FILMART


23 – 26 March 2015 – Digital Magic Booth 1A-B13

Hong Kong Animation & Digital Entertainment Pavilion, Hong Kong Convention and Exhibition Centre (HKCEC) – Hall 1, Hong Kong Convention & Exhibition Centre, 1 Harbour Road, Wan Chai.

SGO, with partners Digital Magic and Altec, will be featuring Mistika’s latest innovative capabilities at FILMART from 23 – 26 March at Digital Magic’s Booth 1A – B13 at the Hong Kong Convention and Exhibition Centre.  A state of the art Mistika post production system will be on display featuring the Precision Panel in all its glory.
FILMART (Hong Kong International Film and Television Market) is an annual film festival and part of Asia’s largest entertainment industry gathering at Hong Kong’s Entertainment Expo. Organised by the Hong Kong Trade Development Council, the event is the regional hub for distribution and production of film, TV programs and entertainment-related products in the Asia-Pacific area.  A line-up of various multimedia events covering film, television, digital entertainment and music, is set to attract a record number of exhibitors from all over the world at this 19th edition of the show.

Designed to promote cross-media and business partnerships, the expo’s theme this year is based around “Get into the Scene”. The three founding events of the expo include FILMART, the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards (HKFA). There are also other core events such as the Hong Kong–Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), the IFPI Hong Kong Top Sales Music Award, ifva (Incubator for Film & Visual Media in Asia Festival), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit as well as the affiliated event TV World International Forum.

This year’s FILMART will welcome over nearly 700 exhibitors from around thirty countries and regions which include Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam, Israel and Mexico. Exhibitor pavilions from Canada, France, Italy, the UK; KOFIC and KOCCA from Korea; UNIJAPAN, Okinawa Film Office, Hokkaido Contents Distribution and JETRO from Japan; the Independent Film and TV Alliance from the United States; and China Film Promotion Inc from the Chinese mainland will also be present.

Book your Mistika demo at FILMART by contacting alex@digitalmagic.com.hk, curly@altec.com.hk or marketing@sgo.es
For further information about FILMART, visit www.hktdc.com/hkfilmart
For The Hong Kong Entertainment Expo Video, view http://youtu.be/9vWi8rsxgPQ
For The Entertainment Expo Hong Kong, visit www.eexpohk.com

About ALTEC
Altec International Ltd. was established in 1996 and specialises in providing and integrating the latest technology with advanced software solutions, professional equipment and related peripherals to the broadcast video and film production industry. Their main office is located in Hong Kong with branches in Guangzhou, Shanghai and Beijing. Visit them at www.altec.com.hk

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and media room. Visit them at www.hktdc.com.

NAB a triumph for SGO


With ever increasing demand for future-ready post production solutions, SGO reported a highly successful outcome at NAB. Located in the South Hall, the popular Mistika post production systems and Mamba FX compositing software were showcased at SGO’s booth, attracting a lot of visitors, among them content creators, post facilities and widely known broadcasters. SGO’s progressive creativity and efficiency in colour grading and finishing received positive feedback resulting in new relationships, collaborations and sales.

SGO’s forward-looking quantum-leap development leads in giant strides. One of the many breathtaking highlights which amazed colourists in engaging demonstrations included SGO’s new Spatial Isolation Toolset for Mistika 8.2. It provides colourists with a number of methods to isolate individual objects within a scene, so that they can be graded separately, for example based on their depth in the scene or by metadata provided by CGI animation systems. The new features allow both the colour and the directional lighting of CGI objects to be fine-tuned in real time and in context. Find out more and watch the demos at www.sgo.es/2014/04/sgo-discloses-unique-colour-grading-tools/

Mistika Screenshot

Mistika Screenshot

Also on show was a stylish Precision Grading Panel for SGO’s Mistika made by Digital Vision, delivering an additional option to boost Mistika’s powerful colour grading feature-set even further. It was proven to be a sensation, and within hours of the show opening, an order was placed for two Precision Panels by ONSIGHT for their 4K, 3D, HD Mistika grading and finishing suites.

Courtesy of Digital Vision

Courtesy of Digital Vision

SGO’s affordable compositor Mamba FX made its first NAB appearance and was a smash-hit with its intuitive node-based graphic interface delivering a complete visual effects suite with unlimited compositing layers and effects, running on Windows, Linux and soon available on Mac. With the recent addition of GenArts Sapphire 7, over 250 new effects and pre-sets are accessible to users. Mamba FX tutorials were launched at the show and are available at www.mambatutorials.com

For Broadcasters, Mistika Air Ultra enables a viable and stress-tested solution with seamless integration of high-end post finishing tools for HD, Ultra HD and 8K productions. Mistika Air Ultra is capable of delivering real time and render-free colour grading and finishing processes, even at 4K 60P. Its diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines.

Other exciting new features in Mistika version 8.0 this NAB included an all-new node-based compositing interface, support for Canon’s RMF, Sony’s XAVC, enhanced AAF support, ProRes 4:4:4:4 file formats, a re-branding output render module and Dolby Atmos DCP generation. Mistika’s presence on Canon’s booth played a vital part in exciting presentations demonstrating Canon’s Colour Management ACES process for Digital Motion Imaging. SGO also hosted Stream TV Networks, Inc.’s revolutionary Ultra-D™ glasses-free 3D technology marking the first time their auto-stereoscopic screens have been shown at NAB. Stunning footage of Mistika-related projects including the jaw-dropping Stalingrad 3D film trailer and David Attenborough’s Natural History Museum Alive 3D stunned passers-by.

News following on from NAB is that Mistika is to support Dolby® Vision™ technology. Working in close collaboration with Dolby, the capabilities are available in Mistika from version 8.2, previewed at NAB and due for release shortly after IBC. Mistika has inherently supported HDR workflows, and perfectly placed for its customers to enjoy this exciting advancement.

“NAB creates dynamic access to global markets and it’s a great sphere of energy where we meet interesting new people and provide them with the very latest technological breakthroughs to fully support their creativity.” SGO’s Director of Global Sales and Operations Geoff Mills said.

SGO will be exhibiting at Broadcast Asia 17 – 20 June at Booth 5K6-06 in the Spanish Pavilion.

Follow SGO @SGOMistika for the latest updates and news.

2 May 2014, Madrid, Spain

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