Edit Studios Selects Mistika for Enhanced Post Production Services in Israel


“Mistika has everything we need in one beautiful box. It is not only the best grading software I have ever encountered, but it is also an impressive finishing suite with a myriad of capabilities…”
Sasha Franklin, CEO and Owner of Edit Studios

Edit Studios has installed a Mistika post production system and Mistika Assist Station at its newly-refurbished post production facility in Tel Aviv. The boutique post house specialises in long-form film and broadcast editing for cinema and television, boasting sixteen large edit suites with their own balconies, including the stylish new Mistika finishing suite. Mistika will anchor the firm’s stunning new Digital Intermediate theatre with 2K real-time resolution and 4K rendering of documentary and feature film projects. Edit Studios selected the Mistika system for its flexibility and ease with which it can be integrated into the facility’s file-based workflow.

Images Courtesy of Photographer Ravid Biran

Images Courtesy of Photographer Ravid Biran


Founder of Edit Studios Sasha Franklin states, “Mistika has everything we need in one beautiful box. It is not only the best grading software I have ever encountered, but it is also an impressive finishing suite with a myriad of capabilities. Mistika seems to have taken the best features of various finishing suites and put them all together into one package, without any compromise in quality. It has versatility and allowed us to finish a feature-length documentary shot over several years on many different formats, within just one week, as well as a period drama, filmed using the latest RAW files – this kind of adaptability is essential for us in today’s market.” Sasha adds, “Gone are the days of just being required to only grade a project, as full production skills are now a prerequisite. Unlike other systems, Mistika has a fully integrated compositing and titling toolset that’s inbuilt for most of our SFX needs. For us, Mistika combined with the advent of DCPs, is a dream come true, allowing us to finish many of the projects here at base, whereas in the past, we would have had to send them to labs abroad.”
Images Courtesy of Photographer Ravid Biran

Images Courtesy of Photographer Ravid Biran


With over fifteen years of grading experience in both film and broadcast behind him, Edit Studios’ Chief Grader Yoav Raz says, “I am blown away by Mistika’s ability to deal with the toughest of shots on a daily basis. We also need Mistika to be able to work natively in Hebrew, working from right to left, and the team at SGO wrote a special version of the program to enable this within just a few days. Their support has been unbelievable – in over 15 years of working with various other systems, it is the first time I have seen Hebrew working in the way I wanted.”

Amit Gilboa, Technical Director and Post Production Supervisor at Edit Studios added that the facility’s grading theatre, with its ability to grade 2K media in real-time is unrivalled in the region and on par with the highest international standards . “I think what we’re looking to get from Mistika is the ability to support the whole process of movie post production, from tests and preparations through to dailies delivery and screenings, to rough cut screenings, VFX and grading, right down to DCP creation and all other deliveries. Our experience in managing the different aspects and collaborations of post production enables us to become the focal point of the full DI and film workflow.”

Jose Luis Acha, SGO’s Regional Sales Manager concludes, “I have just returned from visiting Edit Studios in Israel which hosts one of the most amazing state of the art Mistika suites I have ever seen. Edit Studios are made up of a savvy team of creative and technical professionals who take their work seriously, but also know how to enjoy their work creatively. They are enthusiastic and excited to work with Mistika technology because it delivers genuine results on challenging projects. They are an exceptional company and we are very pleased to include them in our ever-growing Mistika artists’ user-base.”

Images Courtesy of Photographer Ravid Biran

Images Courtesy of Photographer Ravid Biran


Edit Studios was founded in 1993 by well travelled British-born editor Sasha Franklin, who gained many years of post production experience across the world. He decided to establish his own independent facility in Israel, that firmly places the needs of the editor at the forefront. The popular American series Homeland is an example of an Israeli programme post produced at Edit Studios. The facility is associated with films and documentaries that have been awarded at the major film festivals, namely Cannes, Berlin, Venice, Sundance, Toronto, Tribeca, and their portfolio includes an Oscar nomination for Best Foreign Film. The boutique post house exudes a professional and welcoming “home-away-from-home” atmosphere, where clients return time and time and again to enjoy their exclusive services.

An exhaustive list of award-winning film and documentary titles include “Lebanon” by Samuel Maoz (Golden Lion Award, Venice 2010); “Footnote” by Joseph Cedar ( Oscar Nomination, Best Foreign Film 2012); “Fill the Void” by Rama Burshtein (European Cinematographer Award 2012); “Bethlehem” by Yuval Adler (Fedeora Award, Venice 2013); “Zero Motivation” by Talya Lavie (Best Narrative Feature – Tribeca 2014); “Children of the Sun” – Ran Tal – Best Documentary & Best Editing, Jerusalem Festival 2007; “Hitler’s Children” – Chanoch Zeevi – Audience Award, Boston 2012; “The Gatekeepers” – Dror More – Oscar Nomination, Best Documentary, 2012; “Life in Stills” – Tamar Tal – Best Documentary, Israeli Film Academy 2012; “The Law in these parts” – Ra’anan Alexandrowicz – Grand Jury Prize Sundance 2012 portfolio and many others.

ABOUT EDIT STUDIOS
Edit Studios was founded in 1993 by British-born editor Sasha Franklin, who spent many long days and nights in post production facilities all over the world, and decided that the time was right to establish his own independent facility in Israel, firmly placing the needs of the editor at the forefront. Films post produced at Edit Studios have reaped major awards at the key Film Festivals, namely Cannes, Berlin, Venice, Sundance, Toronto and Tribeca as well as an Oscar nomination for Best Foreign Film. The boutique post house exudes a warm welcoming “home away from home” atmosphere. Each of the 16 suites has a décor theme, which adds a quirky touch to the fun-loving but hard working culture that prevails in the studio. The themes cover “Time”, “The World”, covered in maps and souvenirs that clients have donated from their travels, “Lego” filled with children’s drawings, “Space”, “Comics”, “New York”, “Beatles”, “Night”, “Park”, “Island”, “Grandma’s sitting room”, “Toy” and many others. The themes bring a fun element, altering from time to time, according to what clients and friends bring to the company on their journeys. The American series ”Homeland” for example was originally an Israeli series made at Edit Studios.Edit Studios was also the first company in Israel to edit a feature film on a non-linear system. The team have in-depth knowledge and experience of film craft, having spent many years coordinating and traveling to Film Labs to complete projects, due to the fact that there has not been a Lab in Israel since the 1980’s.

SELECTED FEATURE FILMS INCLUDE:
“The Band’s Visit” – Eran Kolirin – Feature Winner at Montreal,2007
“Beaufort” – Joseph Cedar – Silver Bear, Berlin and Oscar Nomination, Best Foreign Film, 2007.
“Meduzot” – Etgar Keret & Shira Geffen – Camera d’Or at Cannes 2007
“Lebanon” – Samuel Maoz – Golden Lion Award, Venice 2010
“Footnote” -Joseph Cedar – Oscar Nomination, Best Foreign Film 2012
“Fill the Void” – Rama Burshtein – European Cinematographer Award 2012
“Bethlehem” – Yuval Adler – Fedeora Award, Venice 2013
“Zero Motivation” – Talya Lavie – Best Narrative Feature – Tribeca 2014

SELECTED DOCUMENTARIES INCLUDE:
“Children of the Sun” – Ran Tal – Best Documentary & Best Editing, Jerusalem Festival 2007
“Hitler’s Children” -Chanoch Zeevi – Audience Award, Boston 2012
“The Gatekeepers” – Dror More – Oscar Nomination, Best Documentary, 2012
“Life in Stills” – Tamar Tal -Best Documentary, Israeli Film Academy 2012
“The Flat” – Arnon Goldfinger -Best Editing Documentary, Tribeca 2012
“The Law in these parts” -Ra’anan Alexandrowicz- Grand Jury Prize Sundance 2012

SGO Powers Up With New NVIDIA Quadro K5200


SGO accelerates its high-end post production products with the NVIDIA Quadro K5200. This new graphics board provides significantly higher performance and greater data handling capability than the previous generation Quadro, for SGO’s Mamba FX and Mistika products, which are utilised in the world’s biggest film, television and commercial productions.
Quadro_K5200_3qtr (2) Courtesy of NVIDIA (640x571)
“The NVIDIA Quadro K5200 is the perfect partner for SGO’s Mamba FX. With phenomenal performance and 8GB of on-board memory, visual effects compositors can work at even higher resolutions, bit depths and frame rates with ever more complex composites, while maintaining industry-leading throughput,” says SGO’s CEO, Miguel Angel Doncel.

SGO’s Mamba FX is a high performance but very low cost visual effects compositing suite. It costs from just 239 Euros and is available for free trial. It can be downloaded from the SGO shop or from www.MambaTutorials.com, where Mamba FX’s extensive compositing tools are explained in a library of online video tutorials.

“Our new Quadro line-up is at the center of visual computing workflows,” says Greg Estes, VP Enterprise Marketing and GM of Media & Entertainment at NVIDIA. “SGO’s highly optimised programming with NVIDIA’s advanced graphics processing have enabled SGO Mistika and Mamba FX to provide ground-breaking real-time post production environments for 4K, Stereo 3D and high-frame rate productions.”

Credits spanning every type of production across the globe include commercials for Emirates Airlines, television drama for BSkyB and feature films such as Peter Chan’s American Dreams in China, Edge of Tomorrow, Stalingrad, The Hobbit Trilogy, Switch, Walking With Dinosaurs (for BBC Earth), The Amazing Spiderman 2 and many others. Mistika also played a major role in David Attenborough’s Natural History Museum Alive (3D) 4K film which received a BAFTA TV Award this year.
Quadro_K5200_F (2) Courtesy of NVIDIA (640x296)
NVIDIA Quadro K5200 graphics boards will be supported in Mistika’s V8.4 software and Mamba FX’s version 2.0, showcased this month at IBC at the SGO Booth A11, Hall 6, at The RAI in Amsterdam.

Darkroom Asia Illuminates the Industry with Mistika


First film posted in Mistika at Darkroom Asia helps to revitalise the film industry in Pakistan

Pioneering post house Darkroom Asia won a major contract with ARY Films as a strategic partner in providing post production and VFX-related services, as a direct result of its investment in an SGO Mistika 4K system purchased from reseller Pixelution. Darkroom Asia is the first facility in Pakistan to host a cutting-edge Mistika 4K suite to support its television commercials and feature film projects.
Mistika 4K Suite Courtesy of Darkroom Asia (640x421)
The CEO of Darkroom Asia, Salman Hasan confirmed that Mistika’s reliable, robust and vast post production toolsets consequently led the company to win the long-term customer deal with ARY Films and he outlines why they selected Mistika above other systems, “Our decision to make Mistika our first choice was simple. The tools and real-time RAW image and other native workflows are superior to any other system out there, and we wanted to be the first company in Pakistan to have a fully equipped Mistika 4K system which would provide a one-stop solution, in real-time, for our film and commercials industries.”

Darkroom Asia completed the first commercial film titled ‘MAIN HOON SHAHID AFRIDI‘, an action-drama sports film, produced by Six Sigma Entertainment, with the entire post production, including colour grading, completed in Mistika and shot with RED Digital Cameras. Well-received by Pakistani audiences, Salman Hasan affirms, “This film has marked the rebirth of the Pakistan Film Industry of which Darkroom Asia and Mistika played a vital role.”

“Mistika helped us immensely throughout this project.” explains Ubaid-ur-Rehman, Technical Director and Partner at Darkroom Asia, “Especially with handling real-time RAW workflow for R3d files which really made this project possible in Pakistan. All other camera formats were placed in Mistika’s timeline in real-time without any conversion required or the usage of any other systems, which was a real advantage. Colour grading was also achieved simultaneously, which was an added bonus.” He adds, “We made the decision to include Mistika technology to serve our creative clients with a high-end state-of-the-art post solution. As an award-winning powerful post production system, we are delighted to be the first company in Pakistan to own SGO’s creative 4K innovation. This system will help us in opening up many other new opportunities and attracting high profile projects.”

ARY Digital Network’s CEO, Mohammad Jerjees Seja states, “I would like to congratulate Darkroom Asia for being pioneers and introducing Mistika 4K to Pakistan which will help to strengthen and enhance the great work that is being done by filmmakers here. We believe that this is an important step made by Darkroom Asia and will not only motivate producers and directors, but will also give them additional motivation, encouragement and support in the post production phase of filmmaking.”

Also closely associated with Darkroom Asia, and one of Pakistan’s most famous commercial directors Asad U. Haq from Ambiance Films, discloses, “We at Ambiance films are proud to be linked with Darkroom Asia from its inception, and we can’t wait to play with it newest addition, Mistika, and work with one single powerful platform from start to finish.”

“Darkroom Asia’s upgrade to Mistika is another example of how its technology is being adopted world-wide. It is history in the making that Mistika has been involved in this key project in Pakistan and has helped to reinvigorate the film industry there. This is a new and exciting beginning for Darkroom Asia as the first Mistika 4K post house in the country and it is great to see doors open for them due to their investment in SGO’s technology. We are proud to welcome Darkroom Asia into the talented global Mistika community.” notes SGO’s Director of Global Sales and Operations, Geoff Mills.

ARY Digital Network’s CEO, Mohammad Jerjees Seja concludes, “With the rapid growth of the cinema industry in Pakistan right now, ARY Films is now well-prepared to produce the best high quality entertainment for cinema-goers. We are privileged to be aligned with Darkroom Asia in supporting the post and VFX work of our upcoming feature film releases, and to provide a one-stop solution for post production and VFX, using Mistika’s unique capabilities and ability to help minimise time-constraints. Mistika is a system used by the industry’s top professionals all around the world, and we are looking forward to utilising its strengths to help us produce world-leading projects here.

ABOUT DARKROOM ASIA
Visit them at:
darkroomasia.com
facebook.com/DarkroomAsia

ABOUT PIXELUTION
A specialist supplier of digital solutions for content creation and displays.
Visit them at www.pixelution.co.uk

ONSIGHT drives its Mistika Colour and Finishing Suites with Precision Grading Panels


The Precision Grading Panel for SGO Mistika has proven to be a big hit at the National Association of Broadcaster’s Convention (NAB) in Las Vegas this April. Within hours of the show opening, pioneering London facilities company ONSIGHT placed an order for two Precision Panels to help drive their state-of-the-art Mistika grading and finishing suites in 4K, 3D and HD. They will be installed at the company’s stunning new WC2 premises by St Martins Lane, which also includes 4K projection.

The Precision Panel from Digital Vision provides a high-end grading control surface to match Mistika’s market-leading post production features.

Courtesy of Digital Vision

Courtesy of Digital Vision


Simon Craddock, CEO of ONSIGHT said, “With our dedication to new techniques, the ONSIGHT team quickly recognised that the Precision Panels will complement our existing Mistika offering and the skills of our creatives. Mistika clearly continues to advance its toolset and offer reliability, further cementing our long-term partnership with SGO.”
ONSIGHT's CEO Simon Craddock

ONSIGHT’s CEO Simon Craddock


Geoff Mills, Director of SGO’s Global Sales and Operations confirmed, “Mistika already plays a major role in ONSIGHT’s entire production pipeline. Their decision to order the Precision Panels to enhance their high-end Mistika suites is an indication of their commitment to SGO, as they expand and continue to provide cutting-edge post production services for their clients.”
“Diplodocus Copyright Colossus Productions via ONSIGHT”

“Diplodocus Copyright Colossus Productions via ONSIGHT”


ONSIGHT’s recent credits include Peter Gabriel’s Back to Front in 4K (for Done and Dusted/Real World/Eagle Rock Entertainment) and BAFTA-nominated David Attenborough’s Natural History Museum Alive 3D (for Colossus Productions). One of the team’s current projects is Walking With Dinosaurs (for BBC Earth).

ABOUT ONSIGHT
ONSIGHT is a pioneering facilities company, providing production and post production services for film and television. With 25 years’ experience, the team has developed a unique end-to-end solution, comprising the latest in cameras and equipment rental through to full post production. From Shepperton Studios, the camera division supplies bespoke packages, involving digital cameras, lenses, accessories and guidance. While the award-winning post department, based in London, provides digital film, TV, Giant Screen and editing solutions, fully supported. The ONSIGHT team helps clients design, execute and ultimately, create stunning content for any screen in HD, 3D, 4K and beyond.
Visit them at www.onsight.co.uk

Press Release Date: 30 April 2014, London, UK

Slik introduces Mistika’s 4K and colour grading capabilities to Montreal


Canadian boutique post production company Slik has invested in SGO’s Mistika post production system to expand its 4K capabilities and colour grading. Established in Montreal in 2001, Slik offers comprehensive post services for television, film and commercials. Recent credits include TV series such as Infoman, Les gars des vues and commercials such as Boston Pizza directed by Alain Chicoine, co-founder of Slik, and documentaries which include Légendes Urbaines and Les Coulisses du Bye Bye 2013.

Co-founder and editor, Philippe Fafard, at Slik states, “With its wide variety of tools, we think Mistika will provide us with a tremendously fast and flexible central system with the highest digital image quality. The real-time performance with online, compositing and colour grading in a single platform was a very important aspect of our decision with the short turn around we have with our projects. We expect Mistika will open new doors for our clients and team and we look forward to placing it at the centre of our workflow.”

Sylvain Plourde, President, 3Vis

Sylvain Plourde, President, 3Vis

Proud of their new partnership with SGO, Canadian Reseller 3vis is honoured to welcome Slik to the global Mistika community. 3vis President Sylvain Plourde confirms, “We are extremely happy to have Montreal-based Slik join the SGO family with their recent purchase of Mistika. Slik has a long and successful history as a boutique post production facility in the Canadian market. With this new technology they will enhance and expand their services through offering 4K+ resolution capabilities and high-end colour grading. As with many post production facilities, Slik’s pipeline is dependent on Avid and Mistika’s support for the AAF format which was an important aspect of this procurement.” He adds further, “We are very excited to see the enthusiasm around the SGO product line and delighted to be working with Slik on their new projects.”



Director of Global Sales and Operations at SGO, Geoff Mills concludes, “The team at 3vis’ energetic passion and commitment to expand the SGO customer-base in Canada is evident. It is great to see a successful and talented post company such as Slik join the ever growing Mistika ranks and we warmly welcome them.”

ABOUT SLIK
Visit them at www.slik.tv

ABOUT 3VIS
Visit them at www.3vis.com

25 April 2014, Montreal, Quebec, Canada

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