Creative Week has now drawn to a successful end. Thursday’s HD and Beyond sessions opened interesting debates about 4K and once again SGO was in the spotlight at a key London event about a hot topic within the creative community.
Geoff Mills, Director of Global Sales and Operations of the SGO Group spoke on the Post Perspective panel yesterday, where he made salient points about 4K positively impacting the market and how Mistika is already streets ahead of the resolution revolution. With Will Strauss as Chair, Geoff shared the discussion with ONSIGHT’s Post Production Supervisor Rik Tester and The Farm’s Technical Director and MD Dave Klafkowski. The topic covered how both The Farm and ONSIGHT have already embraced 4K a while back using Mistika. The Farm had worked the Kudos/C4 drama Utopia in 5K and ONSIGHT completed many 4K projects that include Walking With Dinosaurs, Peter Gabriel’s Back to Front and David Attenborough’s Natural History Museum Alive 3D, all with Mistika’s advanced 4K capabilities. “We find solutions for our customers that they can use, not only for today, but also for tomorrow.” Geoff stated and reaffirmed that Mistika’s diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines. A session dedicated to David Attenborough’s Natural History Museum Alive 3D, which recently won a BAFTA award, followed the panel.
With Mistika technology at the helm, SGO’s Senior Product Application Specialist Sam Sheppard was also present at the event in a prime position to discuss the future and Mistika to delegates throughout the day.
Showcasing Excellence in Creative Output | 2 – 6 June 2014 – BAFTA, 195 Piccadilly London W1J 9LN
30 May 2014, London, UK – SGO is proud to sponsor Creative Week which takes place at BAFTA from 2 – 6 June, drawing the television, film and advertising worlds together. Creative Week is the perfect environment for visitors to meet SGO and discover even more about Mistika’s remarkable 4K capabilities and Mamba FX’s node-based compositing, within the context of an experts forum. The high-profile event is produced by Media Business Insight (MBI) – the publishers of Broadcast, Screen International and Shots. The full programme covers enticing topics delivered by top industry players from BSkyB, ONSIGHT, The Look, The Mill, The Framestore, The Farm, MPC, Atlantic Productions, and many others.
The Post Perspective session at 15:00 on Thursday 5th June, chaired by Will Strauss as part of the HD Evolved 4K and Beyond seminars, will take place in the David Lean Room and covers Ultra High Definition (UHD) and vital information for anyone working in 4K. Panellists include SGO’s Director of Global Sales and Operations, Geoff Mills, Dave Klafkowski, Technical Director and MD of The Farm and Rik Tester, Post Production Supervisor of ONSIGHT. The discussion includes how the challenges that 4K brings are overcome; the benefits of 4k for both the post sector and producers and where 4K will lead the industry in the future. Mistika is already at the forefront of 4K with all the necessary underlying facilities to post produce 4K projects, even at 60 frames per second, guaranteeing SGO customers a future-proof return in their investment.
Armed with a roaming Mistika, Senior Product Application Specialist Sam Sheppard at SGO will also be at hand on Thursday to provide delegates with a taster of Mistika and a unique opportunity to gain a sense of the system’s immense power and capabilities. For VFX creatives, SGO’s Mamba FX equips artists with resolution-independent compositing with unlimited layers. VFX Sessions at the dedicated The VFX Summit – Imagination Unlimited are outlined here. Other seminars at Creative Week include the Media Summit and the International TV Forum.
SGO’s Director of Global Sales and Operations Geoff Mills states, “In a dynamic and ever-evolving sector, Creative Week provides an inspiring platform from which key figures can discuss their thoughts for pushing beyond the world of HD. SGO is delighted to be involved in this engaging event that encompasses the very best in the television and film markets, of which SGO’s technology is recognised as playing an integral revolutionary leading role.”
Find out more about Creative Week at their website.
Follow SGO on Twitter @SGOMistika for the latest updates and news.
Mistika ensures optimal image quality at The Farm in new “Utopia” Channel 4 series
“Mistika’s capabilities have reassured us that it is very well placed at The Farm and will enhance the growth of our business even further.”
David Klafkowski, Joint Managing Director of The Farm Group
London, February 1st 2013 – The Farm Group, award-winning London-based full-service post production facility, has significantly added to its colour grading and workflow resources through the purchase of a Mistika system at its Soho Headquarters. Following an extensive search for a future-proof solution that would move the facility beyond HD capability, the timing was ideal for The Farm to invest in Mistika.