Look creation: brand-consistent and product-focussed
With a brand like adidas, the team at Light Sail VR and Dungeon Beach knew the look needed to be consistent with the high level of quality in other 2D video assets. “This is a huge challenge for 360º videos, as they are often captured with small sensor cameras at a very high compression ratio and low bit rate. Since we captured this project using our Blackmagic URSA Mini 12K paired with the Entaniya HAL 250 lens, we were lucky to have the color data to really shape the image in the grade and deliver a very high quality final product.”
The main focus when developing the look was always on clothing, making it stand out from the background and ensuring the colors were accurate across the 360º environment and the picture in picture close-ups which were captured on a cyc stage with a different camera. “Once that was dialed in, we added a certain amount of shape to the lighting to help focus attention on our talent. This creates the effect of “framing” the image by utilizing shadows to give us a vignette feel.”
Tight schedule as one of the major challenges
Having only three weeks from wrap on set to the final delivery made time one of the biggest challenges of the project. “That’s an incredibly short time frame to handle post on four 360º videos as well as ten additional 2D cuts for social media. We’re all still working from home, so slinging back and forth large files via the internet can take an overwhelming amount of time. Our workflow needed to be rock solid, and this was on a new camera system and workflow we had not done on a professional production yet,” shared Matthew.
Mistika’s highly-optimized GPU-based performance helped the team to be as efficient as humanly possible. “The stitching was incredibly fast and easy thanks to the ability to quickly create stills and import PTGui project files. Once we got into color with Jeff, our workflow became as simple as sharing Mistika ENV files (which are very small). Jeff could color in Brooklyn, and we handled the rendering here in Los Angeles. That way, as we continued to make small tweaks to the compositing, we didn’t need to resend super large files for him to grade and receive super large files from the Prores 4444 8K renders.”
About Light Sail VR
Light Sail VR is a full-service commercial production company that specializes in immersive media storytelling. We craft 360, 180, traditional 2D, and interactive and game engine VR content for agencies, brands, studios and consumers. Founded by managing partners Matthew Celia and Robert Watts in 2015, Light Sail VR specializes in story-driven content with compelling narratives, dynamic characters and entrancing visuals. How a person ‘feels’ inside the VR world is the key to unlocking the true potential of the medium. The technology and tools are important but at the core, it’s all about taking the audience on a journey. Loving the work and helping our clients explore new possibilities for their audiences is an honor and our mission.
About Dungeon Beach
Dungeon Beach is a one-stop-shop audio and video post-production studio in the heart of Brooklyn. It offers audio mixing, sound design, color grading, visual effects, conform & online editing, and DCP services all under one roof. This integrated approach allows for storytelling opportunities long after picture is locked. Its indie film projects have screened at TIFF, Tribeca, and Sundance. Its TV projects have played on HBO and Netflix, and its commercials and branded content have run everywhere from Monday Night Football to Nike’s Instagram feed.