“Mistika has exceeded our expectations and outshines in grading power, particularly in this project due to its flexibility and to be able to colour grade in so many different areas.”
– Jorge Hernández, Molinare
Madrid, Spain, May 2010: SGO is delighted to report that Molinare has recently post produced an exciting new advertising campaign for La Casera, a Spanish fizzy drink, using Mistika which involved extensive colour grading. Well received by audiences throughout Spain, the spot was directed by well known Spanish Director Javier Fesser who was inspired by La Rue del Percebe cartoons by Francisco Ibáñez.
The high profile project was filmed using a Red One Camera and Canon EOS 5D. Mistika worked seamlessly with various systems and formats throughout the process ensuring a smooth workflow. Jorge Hernández, Mistika specialist overseeing colour correction at Molinare for the project confirmed: “Mistika has exceeded our expectations and outshines in grading power, particularly in this project due to its flexibility and to be able to colour grade in so many different areas using its clever mask compositing functionality is impressive. Some of the shots required colour corrections involving chromas, skies, buildings, characters, and so forth, resulting in the desired effect combining all the various elements effortlessly.”
The visuals in the spot reminded Director Fesser of films like “Mortadelo y Filemon” and “El Milagro de P.Tinto”, with his aim of giving it a comic feel and look. Mistika’s advanced grading capability enabled the team to achieve the required result within the specified time and against the clock. Javier Fesser expanded: “When we started to make commercials, La Casera was the reference of what we would love to do. I then approached Francisco Ibáñez’s world, and the compatibility was clearly evident. Both La Casera and Ibáñez use similar language and amongst other things, those classic commercials from La Casera have a lot in common with Ibañez. The only difference compared to a traditional film, is that La Casera is a bit shorter, but all the scenes, concepts and production design are filmic and are the same as film in essence.”
“Approaching Ibañez’s world and introducing these products, topics and conflicts that already have a lot to do with the universe that was already at la Rue 13, seems to me like the perfect marriage, they were meant for each other. “ – Director, Javier Fesser states.
The spot is currently airing on Spanish TV.
Agency: Grey (España).
Customer: Orangina Schweppes España.
Brand: La Casera.
Producer: Javier Fesser.
Post-production facility: Molinare.
Music: Rafa Arnau.
Media Agency: Arena.