Mistika showcases Cutting-Edge HDR Colour-Finishing on the Canon stand at BVE 2016


Canon Stand L30 – 23 – 25 February Excel London

SGO spearheads innovation for those who aspire to be the best, and is delighted to partner with Canon at BVE this year, to display the latest pioneering advancements in HDR technology. Mistika will drive a dynamic end-to-end HDR-4K “Glass-to-Glass” colour-process workflow demonstration on Canon’s stand L30 in the HDR zone.

Mistika is the most powerful performance-leading post platform in the industry, adopted by many majorleague companies including Bad Robot, and used on numerous eminent projects such as Star Wars: Episode VII – The Force Awakens directed by J.J. Abrams. Resolution, colour-space and frame-rate-independent, the system seamlessly integrates grading, finishing, compositing in real-time, even at 4K 60P, and beyond.

“Attendees at the show can discover how SGO’s strategy for delivering a complete post solution can solve their specific challenges today and in the future. The Canon HDR-Mistika presentation is an excellent way to highlight the entire process in game-changing technology.” SGO’s Marketing Manager Tanya Walker states.

“Canon wants to help businesses find the best way of working with technology at their fingertips. At BVE, SGO will join us on the stand to give live demonstrations of their Mistika post-production platform using footage captured live with Canon’s industry-leading Cinema EOS cameras and displayed on Canon’s outstanding 4K professional Reference Displays. This way, visitors to the stand can see all the technology being used in an actual workflow environment, and understand how it can make a positive impact on their creativity.” notes Austin Freshwater, Director, Professional Imaging at Canon UK

“SGO is driven to equip creative artists with indispensable tools that make them stand out from the crowded mass market products. BVE provides an ideal opportunity to showcase these revolutionary capabilities, and we are proud that Canon will be placing Mistika in the limelight at this key UK event.” confirms SGO Group’s Director of Global Sales and Operations, Geoff Mills.

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