Mistika at SMPTE Exhibition, Australia


23-26 July 2013, Booth F27 – Sydney Exhibition Centre.

SGO’s Australasian Reseller Mojo Media Solutions will be showcasing Mistika’s impressive capabilities at their booth F27 at SMPTE – the premier event for the motion imaging and television engineering industries in the Australasian region.

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SGO’s Miguel Angel Doncel brings a new dimension to 3D with Mistika at TECSMEDIA


12 – 13 June 2013, Walqa technology Park, Huesca, Spain
Miguel talks about all things Stereo 3D at TECSMEDIA this year

23 May 2013, Madrid, Spain – SGO’s CEO Miguel Angel Doncel has been invited to speak about the exciting topic of Stereo 3D post production at the second TECSMEDIA Conference hosted by the Aragon Technology Institute (ITA).

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Mistika and HP shed light on Star Trek Into Darkness at Post Production Conference in Madrid – 30th May 2013


Mistika is good at Bad Robot

Mistika has opened up an entirely new world of workflow efficiency and quality control to us by bringing high-end finishing capabilities inside our facility.”

Ben Rosenblatt, Production Executive, Bad Robot

Star Date: Madrid, Thursday 30th May 2013, 10.15 am

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SGO promotes Geoff Mills to Director of SGO Global Sales & Operations


SGO is delighted to announce the promotion of Geoff Mills to Director of SGO Global Sales & Operations to develop new relationships and manage sales of Mistika worldwide. In the short space of time since Geoff’s initial appointment at SGO, he has already made his mark and has rapidly promoted Mistika, not only in the UK, but has influenced sales in Scandinavia, Europe, America and Asia.

Credited with over 25 years of industry expertise, Geoff brings significant experience to SGO where he will also continue to manage the UK portfolio of client relationships. Using his wealth of knowledge of the sales and operations process, having managed large teams and budgets, he will serve a pivotal role in driving forward opportunities of growth for the company. In addition, his insight of wide ranging technologies, platforms and financial constraints provide a distinct advantage.

Geoff has helped to substantially raise the company’s profile at key industry events and other platforms such as IBC and NAB and has provided Mistika post production systems in the UK to British Sky Broadcasting Corporation (BSkyB), On Sight, BTV, Preditors and Framestore. He has also directly managed the SGO account for New Zealand’s Park Road Post Production who, between them all, are making Mistika an integral core system in their stereo 3D infrastructure.

“I am eager to further develop new business on a global scale at SGO. The company is strategically placed for me to drive key sales opportunities, where I can add valuable input in that area. With stereo 3D being a key market development and SGO opening offices in many parts of the world, this is a very exciting time to be increasing the awareness of Mistika and ensuring our aims of exceptional customer relationships are maintained. I will also be responsible for appointing new Mistika resellers and strategic partners as part of this process. ” Geoff states.

“Geoff’s experience, his charisma and human touch fits like a glove with SGO’s philosophy, because the important thing for us is not the trademark, but the people. His industry vision and concern for our customer’s needs will help us deliver, at an even higher level, the best state-of-the-art technology, combined with outstanding service”.” adds Miguel Angel Doncel, CEO of SGO.

Balada Triste de Trompeta (The Last Circus) finished in Mistika at Molinare, reaps awards at the Venice Film Festival


“Mistika was placed at the heart of our production process.” Ferran Piquer, Digital Cinema Manager, Molinare, Madrid.

Madrid, Spain, 22 September 2010:  SGO is proud to reveal that one of their key Madrid-based customers Molinare has recently post produced an award-winning film using Mistika.  The film titled Balada Triste de Trompeta, which translates as The Last Circus in English, has been awarded the Silver Lion and Osella Awards for best direction and screenplay by highly acclaimed film director in Spain, Alex de la Iglesia at the 67th Venice Film Festival this year.

Tornasol Film Productions produced the film and all post production was completed at Molinare with Ferran Piquer as supervisor. All the colour grading and DI work was achieved by Jorge Hernandez and Juan Ignacio Cabrera and other VFX artists namely Oscar Perea and conforming editor Marta Lucendo, using SGO’s Mistika post production system.

“With more than 600-hundred effects shots and material that was captured in five different formats, together with different archive image sequences, Mistika was placed at the heart of our production process. Mistika’s powerful performance allowed us to tune VFX integration into the film, saving a lot of precious time in modifications, transfers and re-conforming.” Explained Ferran Piquer, Digital Cinema Manager, Molinare, Madrid.

One of the Mistika VFX Artists at Molinare, Juan Ignacio Cabrera added:” The speed and flexibility that Mistika delivered, was crucial to be able to deliver on time, due to the extremely tight deadline. Mistika’s colour grading is so robust, and the system handled 24-hours of work for three solid weeks without a problem!”  Juan also presented the Mistika system at a live presentation at IBC this month at the SGO stand, attracting crowds eager to witness the powerfully impressive Mistika post system in action at the Amsterdam-based technology trade show.

The film is about two clowns,  Sergio (Antonio de la Torre) and Javier (Carlos Areces) that fall in love with the same woman, Natalia (Carolina Bang), a trapeze artist. The story is depicted over two time periods, the Spanish Civil War and the 70’s.

Please visit www.tornasolfilms.com, and the blog from Director, Alex de la Iglesia blog: http://baladatristedetrompeta.blogspot.com/ for further insight about the film which is due to be released at cinemas in Spain on 17th December 2010.

Mistika’s colour grading power is used by Molinare to post produce new television campaign spot La Casera


“Mistika has exceeded our expectations and outshines in grading power, particularly in this project due to its flexibility and to be able to colour grade in so many different areas.”

– Jorge Hernández, Molinare


Madrid, Spain, May 2010: SGO is delighted to report that Molinare has recently post produced an exciting new advertising campaign for La Casera, a Spanish fizzy drink, using Mistika which involved extensive colour grading. Well received by audiences throughout Spain, the spot was directed by well known Spanish Director Javier Fesser who was inspired by La Rue del Percebe cartoons by Francisco Ibáñez.

The high profile project was filmed using a Red One Camera and Canon EOS 5D. Mistika worked seamlessly with various systems and formats throughout the process ensuring a smooth workflow. Jorge Hernández, Mistika specialist overseeing colour correction at Molinare for the project confirmed:  “Mistika has exceeded our expectations and outshines in grading power, particularly in this project due to its flexibility and to be able to colour grade in so many different areas using its clever mask compositing functionality is impressive. Some of the shots required colour corrections involving chromas, skies, buildings, characters, and so forth, resulting in the desired effect combining all the various elements effortlessly.”

The visuals in the spot reminded Director Fesser of films like “Mortadelo y Filemon” and “El Milagro de P.Tinto”, with his aim of giving it a comic feel and look.  Mistika’s advanced grading capability enabled the team to achieve the required result within the specified time and against the clock. Javier Fesser expanded: “When we started to make commercials, La Casera was the reference of what we would love to do. I then approached Francisco Ibáñez’s world, and the compatibility was clearly evident. Both La Casera and Ibáñez use similar language and amongst other things, those classic commercials from La Casera have a lot in common with Ibañez. The only difference compared to a traditional film, is that La Casera is a bit shorter, but all the scenes, concepts and production design are filmic and are the same as film in essence.”

“Approaching Ibañez’s world and introducing these products, topics and conflicts that already have a lot to do with the universe that was already at la Rue 13, seems to me like the perfect marriage, they were meant for each other. “ – Director, Javier Fesser states.

The spot is currently airing on Spanish TV.

Credits
Agency: Grey (España).
Customer: Orangina Schweppes España.
Brand: La Casera.
Producer: Javier Fesser.
Post-production facility: Molinare.
Music: Rafa Arnau.
Sound: Filmigranas.
Media Agency: Arena.

Framestore invests in SGO’s Mistika to compliment finishing suites for stereo 3D and grading projects


“SGO’s Mistika is the most capable system in the market for stereoscopic 3D finishing”

–  Steve Prescott, Director of Technology, Framestore

Soho, London, UK, 11 February 2010: SGO UK, developer of high-end solutions for the post production and broadcast markets, is delighted to announce that Framestore has invested in a Mistika Post Production System.  Mistika will enhance the current range of finishing suites at Framestore for vfx work for commercials, film and television projects.

Framestore’s Director of Technology, Steve Prescott, who will be speaking about 3D on the SGO UK Seminar panel at Broadcast Video’s Expo, states: „SGO’s Mistika is the most capable system in the market for stereoscopic 3D finishing.  It was the final piece to complete our 3D commercials pipeline here at Framestore.  Mistika is available at the right price; has the best toolset and its ease of integration with other systems is what attracted us to the product.  It allows us to fix shooting problems, conform and grade 3D material and our editors and colourists are very impressed with its functionality.“  The SGO UK Seminar panel at Broadcast Expo will be held on Tuesday 16th February at 15:30 in the Post Production Seminar Room.

Framestore is an Oscar award winning post production house, with over 20 years experience in digital film and video technology. Framestore was the only UK facility to have been awarded shots on James Cameron’s Avatar, working on three key sequences. Recent work includes the DJ Hero intro, Where the Wild Things Are and Prince of Persia. Framestore will be looking at working on exciting new stereoscopic 3D projects in the film and commercials markets in the future.

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo 3D including real-time native RED workflows.

About Framestore
Visit the website at: www.framestore.com

Preditors makes Mistika their first choice for Stereoscopic 3D, grading and finishing


“The real-time aspect of Mistika’s functionality is what really did it for us and its incredible speed… Mistika is a remarkable piece of kit that can do practically everything in real-time.”

– Reg Wrench, Managing Director, Preditors.

Soho, London, UK, 11 February 2010: SGO UK, developer of high-end solutions for the post production and broadcast markets, is pleased to announce that Preditors has purchased a Mistika 2K Post Production System with Stereoscopic 3D and DI Colour Grading options. Preditors’ main focus is to have a high end finishing system for their main suite and importantly, they want to offer stereoscopic 3D finishing to their clients which includes music videos, broadcast, film, television, commercials and graphics projects.

Reg Wrench, Managing Director of Preditors states: “We were not only interested in Mistika just for its stereo 3D capability, but for its 2D power as well. Mistika will fit in well with our Final Cut workflow here at Preditors and provides us with a real-time grading suite as well as the stereo 3D side of things too. The real-time aspect of Mistika’s functionality is what really did it for us and its incredible speed is a distinct advantage. Mistika is a remarkable piece of kit that can do practically everything in real-time and it is cost-effective.“

James Collett, Preditors’ Co-Director adds: „SGO is great to work with as well and they really helped us throughout the entire process. SGO is a company that develops solutions with their clients and keeps in touch for the long term and is interested in relationship-building with their customers.“

Preditors is an established Post Production facility in Soho, London working with high profile clients including Beyoncé, Kylie, Brits TV and Nike as well as all the major broadcasters. The facility continues to evolve and change the way television is created. Preditors features five beautiful fully-networked suites running Final Cut Pro and a Mistika stereoscopic 3D suite, all of which are capable of standard and high definition editing at any frame rate. Preditors also provides audio mixing and lay-back facilities.

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo3D including real-time native RED workflows.

About Preditors
Opened in 2007 to provide an antidote to the traditional post-house, we are always evolving and changing the way television is created. Our house features five beautiful suites, all fully networked and running Final Cut Pro, each suite is capable of standard and high definition editing at any frame-rate. We also provide audio mixing and lay-back facilities. Final Cut Pro has enabled us eliminate the offline and conform processes by allowing us to digitise all rushes at online quality from the start, saving our clients both time and money. Visit the website at: http://www.preditors.tv/

SGO UK leads the Stereo 3D broadcasting revolution with Mistika installation at BSkyB


“SGO and Mistika was the clear choice for Sky… Mistika fitted in perfectly with its open platform and has just worked from day one… we certainly would not have been able to produce the amount of diverse content so quickly without Mistika.”

– Sarah Cloutier, VFX Manager, Sky Creative.

London, UK, 11 February 2010: SGO UK established European developer of high-end solutions for the post production and broadcast markets, is delighted to announce the sale of a Mistika HD finishing system to British Sky Broadcasting for use primarily in creating stereo 3D content.  Mistika is part of Sky Creative and comes after working closely with the team at Sky to identify their demands and requirements to ingest, edit, colour correct, geometry align and deliver material as quickly as possible. Sky needed a system that had a truly open architecture and vitally, a proven real-time stereo 3D toolset and workflow.  Mistika was the only product that met all of these requirements.  The SGO UK team also provided a high level of assistance and support, which will continue as the demands for stereo 3D production evolve.

“SGO and Mistika was the clear choice for Sky when we first saw the flexibility and power at IBC 2009.  Mistika fitted in perfectly with its open platform and has just worked from day one. Mistika produced and cleaned-up all Stereo 3D idents and promos and finished on-screen graphics for the world-first live Stereo 3D football match on 31st January. We also used it to finish the Sky cinema advertising shown in front of Avatar 3D.  The support provided by SGO has been excellent and we certainly would not have been able to produce the amount of diverse content so quickly without Mistika.” says Sarah Cloutier, VFX Manager, Sky Creative.

“This is an incredible success story for SGO and confirms Mistika as a system of choice in stereo 3D production.  I am delighted we are a part of what will be UK broadcasting history when stereo 3D arrives in peoples homes later this year.” adds Geoff Mills, Director of Sales and Operations, SGO UK.  “Stereo 3D has arrived at the cinema and will be available on your TV screen very soon.  It is certainly here to stay.  Facilities need to get ready for it now and if they have not been asked about stereo 3D yet, they soon will be.”

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo 3D including real-time native RED workflows.

About Sky
www.sky.com

Mistika joins The Club for 2D, Grading and stereoscopic 3D projects


Soho, London, UK, 11 February 2010: SGO UK, developer of high-end solutions for the post production and broadcast markets, is delighted to announce the sale of an HD Mistika Post Production system to The Club.

The Club purchased Mistika predominantly as a powerful grading tool for 2D projects to enhance their current suites.  The facility also aims to  make use of Mistika’s advanced stereoscopic functionality for future stereo 3D projects that The Club attracts.

The Club has built its reputation as an established, independent boutique post production facility specialising in short-form creative projects.   One of its most recent projects, amongst many other high profile brands, includes a commercial for Sony music, which involves recreating new album artwork from award-winning band The Fray.

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo 3D including real-time native RED workflows.

About The Club
Visit: http://www.theclub.co.uk/about.php

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