Mistika’s colour grading power is used by Molinare to post produce new television campaign spot La Casera


“Mistika has exceeded our expectations and outshines in grading power, particularly in this project due to its flexibility and to be able to colour grade in so many different areas.”

– Jorge Hernández, Molinare


Madrid, Spain, May 2010: SGO is delighted to report that Molinare has recently post produced an exciting new advertising campaign for La Casera, a Spanish fizzy drink, using Mistika which involved extensive colour grading. Well received by audiences throughout Spain, the spot was directed by well known Spanish Director Javier Fesser who was inspired by La Rue del Percebe cartoons by Francisco Ibáñez.

The high profile project was filmed using a Red One Camera and Canon EOS 5D. Mistika worked seamlessly with various systems and formats throughout the process ensuring a smooth workflow. Jorge Hernández, Mistika specialist overseeing colour correction at Molinare for the project confirmed:  “Mistika has exceeded our expectations and outshines in grading power, particularly in this project due to its flexibility and to be able to colour grade in so many different areas using its clever mask compositing functionality is impressive. Some of the shots required colour corrections involving chromas, skies, buildings, characters, and so forth, resulting in the desired effect combining all the various elements effortlessly.”

The visuals in the spot reminded Director Fesser of films like “Mortadelo y Filemon” and “El Milagro de P.Tinto”, with his aim of giving it a comic feel and look.  Mistika’s advanced grading capability enabled the team to achieve the required result within the specified time and against the clock. Javier Fesser expanded: “When we started to make commercials, La Casera was the reference of what we would love to do. I then approached Francisco Ibáñez’s world, and the compatibility was clearly evident. Both La Casera and Ibáñez use similar language and amongst other things, those classic commercials from La Casera have a lot in common with Ibañez. The only difference compared to a traditional film, is that La Casera is a bit shorter, but all the scenes, concepts and production design are filmic and are the same as film in essence.”

“Approaching Ibañez’s world and introducing these products, topics and conflicts that already have a lot to do with the universe that was already at la Rue 13, seems to me like the perfect marriage, they were meant for each other. “ – Director, Javier Fesser states.

The spot is currently airing on Spanish TV.

Credits
Agency: Grey (España).
Customer: Orangina Schweppes España.
Brand: La Casera.
Producer: Javier Fesser.
Post-production facility: Molinare.
Music: Rafa Arnau.
Sound: Filmigranas.
Media Agency: Arena.

Framestore invests in SGO’s Mistika to compliment finishing suites for stereo 3D and grading projects


“SGO’s Mistika is the most capable system in the market for stereoscopic 3D finishing”

–  Steve Prescott, Director of Technology, Framestore

Soho, London, UK, 11 February 2010: SGO UK, developer of high-end solutions for the post production and broadcast markets, is delighted to announce that Framestore has invested in a Mistika Post Production System.  Mistika will enhance the current range of finishing suites at Framestore for vfx work for commercials, film and television projects.

Framestore’s Director of Technology, Steve Prescott, who will be speaking about 3D on the SGO UK Seminar panel at Broadcast Video’s Expo, states: „SGO’s Mistika is the most capable system in the market for stereoscopic 3D finishing.  It was the final piece to complete our 3D commercials pipeline here at Framestore.  Mistika is available at the right price; has the best toolset and its ease of integration with other systems is what attracted us to the product.  It allows us to fix shooting problems, conform and grade 3D material and our editors and colourists are very impressed with its functionality.“  The SGO UK Seminar panel at Broadcast Expo will be held on Tuesday 16th February at 15:30 in the Post Production Seminar Room.

Framestore is an Oscar award winning post production house, with over 20 years experience in digital film and video technology. Framestore was the only UK facility to have been awarded shots on James Cameron’s Avatar, working on three key sequences. Recent work includes the DJ Hero intro, Where the Wild Things Are and Prince of Persia. Framestore will be looking at working on exciting new stereoscopic 3D projects in the film and commercials markets in the future.

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo 3D including real-time native RED workflows.

About Framestore
Visit the website at: www.framestore.com

Preditors makes Mistika their first choice for Stereoscopic 3D, grading and finishing


“The real-time aspect of Mistika’s functionality is what really did it for us and its incredible speed… Mistika is a remarkable piece of kit that can do practically everything in real-time.”

– Reg Wrench, Managing Director, Preditors.

Soho, London, UK, 11 February 2010: SGO UK, developer of high-end solutions for the post production and broadcast markets, is pleased to announce that Preditors has purchased a Mistika 2K Post Production System with Stereoscopic 3D and DI Colour Grading options. Preditors’ main focus is to have a high end finishing system for their main suite and importantly, they want to offer stereoscopic 3D finishing to their clients which includes music videos, broadcast, film, television, commercials and graphics projects.

Reg Wrench, Managing Director of Preditors states: “We were not only interested in Mistika just for its stereo 3D capability, but for its 2D power as well. Mistika will fit in well with our Final Cut workflow here at Preditors and provides us with a real-time grading suite as well as the stereo 3D side of things too. The real-time aspect of Mistika’s functionality is what really did it for us and its incredible speed is a distinct advantage. Mistika is a remarkable piece of kit that can do practically everything in real-time and it is cost-effective.“

James Collett, Preditors’ Co-Director adds: „SGO is great to work with as well and they really helped us throughout the entire process. SGO is a company that develops solutions with their clients and keeps in touch for the long term and is interested in relationship-building with their customers.“

Preditors is an established Post Production facility in Soho, London working with high profile clients including Beyoncé, Kylie, Brits TV and Nike as well as all the major broadcasters. The facility continues to evolve and change the way television is created. Preditors features five beautiful fully-networked suites running Final Cut Pro and a Mistika stereoscopic 3D suite, all of which are capable of standard and high definition editing at any frame rate. Preditors also provides audio mixing and lay-back facilities.

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo3D including real-time native RED workflows.

About Preditors
Opened in 2007 to provide an antidote to the traditional post-house, we are always evolving and changing the way television is created. Our house features five beautiful suites, all fully networked and running Final Cut Pro, each suite is capable of standard and high definition editing at any frame-rate. We also provide audio mixing and lay-back facilities. Final Cut Pro has enabled us eliminate the offline and conform processes by allowing us to digitise all rushes at online quality from the start, saving our clients both time and money. Visit the website at: http://www.preditors.tv/

SGO UK leads the Stereo 3D broadcasting revolution with Mistika installation at BSkyB


“SGO and Mistika was the clear choice for Sky… Mistika fitted in perfectly with its open platform and has just worked from day one… we certainly would not have been able to produce the amount of diverse content so quickly without Mistika.”

– Sarah Cloutier, VFX Manager, Sky Creative.

London, UK, 11 February 2010: SGO UK established European developer of high-end solutions for the post production and broadcast markets, is delighted to announce the sale of a Mistika HD finishing system to British Sky Broadcasting for use primarily in creating stereo 3D content.  Mistika is part of Sky Creative and comes after working closely with the team at Sky to identify their demands and requirements to ingest, edit, colour correct, geometry align and deliver material as quickly as possible. Sky needed a system that had a truly open architecture and vitally, a proven real-time stereo 3D toolset and workflow.  Mistika was the only product that met all of these requirements.  The SGO UK team also provided a high level of assistance and support, which will continue as the demands for stereo 3D production evolve.

“SGO and Mistika was the clear choice for Sky when we first saw the flexibility and power at IBC 2009.  Mistika fitted in perfectly with its open platform and has just worked from day one. Mistika produced and cleaned-up all Stereo 3D idents and promos and finished on-screen graphics for the world-first live Stereo 3D football match on 31st January. We also used it to finish the Sky cinema advertising shown in front of Avatar 3D.  The support provided by SGO has been excellent and we certainly would not have been able to produce the amount of diverse content so quickly without Mistika.” says Sarah Cloutier, VFX Manager, Sky Creative.

“This is an incredible success story for SGO and confirms Mistika as a system of choice in stereo 3D production.  I am delighted we are a part of what will be UK broadcasting history when stereo 3D arrives in peoples homes later this year.” adds Geoff Mills, Director of Sales and Operations, SGO UK.  “Stereo 3D has arrived at the cinema and will be available on your TV screen very soon.  It is certainly here to stay.  Facilities need to get ready for it now and if they have not been asked about stereo 3D yet, they soon will be.”

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo 3D including real-time native RED workflows.

About Sky
www.sky.com

Mistika joins The Club for 2D, Grading and stereoscopic 3D projects


Soho, London, UK, 11 February 2010: SGO UK, developer of high-end solutions for the post production and broadcast markets, is delighted to announce the sale of an HD Mistika Post Production system to The Club.

The Club purchased Mistika predominantly as a powerful grading tool for 2D projects to enhance their current suites.  The facility also aims to  make use of Mistika’s advanced stereoscopic functionality for future stereo 3D projects that The Club attracts.

The Club has built its reputation as an established, independent boutique post production facility specialising in short-form creative projects.   One of its most recent projects, amongst many other high profile brands, includes a commercial for Sony music, which involves recreating new album artwork from award-winning band The Fray.

SGO Mistika continues to define and lead the stereo 3D revolution with efficient workflows and advanced toolsets. Mistika provides an impressively reliable post production system to overcome challenges, offering one powerful complete solution supporting SD-HD-2K-4K and stereo 3D including real-time native RED workflows.

About The Club
Visit: http://www.theclub.co.uk/about.php

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