Studio purchases six finishing and grading systems as part of its multi-million dollar expansion.
Studio purchases six finishing and grading systems as part of its multi-million dollar expansion.
Enriching Mistika Sessions Engaged Audiences On All Levels
This IBC we did something Different, feel the SGO vibe…
The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.
The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.
Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.
Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.
Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.
In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.
It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”
In partnership with Boris FX, SGO confirms integration of the popular titling and motion graphics plug-in, Boris Graffiti, with Mamba FX V2.5 for Windows. Mac and Linux are to follow suit.
Boris FX is a prominent developer of visual effects, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide.
Mamba FX is a high performance, node-based compositing platform which comes with a large range of filters and effects. These can be combined to create an infinite variety of looks and styles. Adding these effects to the very flexible Boris Graffiti, gives creative artists the possibilities to produce limitless styles of text and graphics.
SGO’s CEO Miguel Angel Doncel affirms, “We are delighted to have a solid relationship with Boris FX. I strongly believe that the way to provide our customers with the most innovative technology and workflows is to create solutions in tandem with leading companies. This joint venture is a great example of this.”
“We are very excited to be working in collaboration with SGO”, says Ross Shain, Chief Marketing Officer of Boris FX / Imagineer. “Mamba FX is a powerful visual effects platform, so it makes perfect sense for Boris FX and SGO to work together and integrate Boris Graffiti, our 3D titling and animation engine. Boris FX is well known for quality tiling tools and the Mamba FX community will surely appreciate the Graffiti toolset. The collaboration will bring the capability to design and create advanced 2D/3D motion graphics and title animations directly inside of Mamba FX.”
SGO also announced at IBC that Mamba FX customers will receive a free upgrade to the new version 2.5 of Mamba FX which will also include Graffiti at no cost (offer currently available for Windows only, from October 2015).
26 – 29 August 2015 – Booth 8B16 – Altec Digital System Limited.
China International Exhibition Center, 6 Beisanhuan East Road, Chaoyang District, 100028, Beijing, China
SGO Leads Broadcast Creativity to new Heights at SMPTE15
14 – 17 July 2015 – Booth D4 – Hordern Pavilion, Moore Park, Sydney
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions features the innovative Mistika Air post production system in Sydney at next month’s SMPTE15 exhibition. Celebrating its 100th year, SMPTE15 is the premier event for the motion imaging and television engineering industries in the Australasian region.
Mojo Media Solution‘s Stuart Monksfield and SGO Product Specialist Peter Amies will be on hand at Booth D4 to reveal the full magnitude and creative mastery of post producing with SGO Mistika. Online editing, colour grading, green screen composites, title effects, shot corrections and restoration work will all be demonstrated, displaying both Mistika’s broad abilities and strengths and mind-blowing speed. With support for XML and AAF-based conforms directly from a multitude of raw camera formats, as well as delivering multiple versions in multiple formats, Mojo Media Solutions will show why Mistika is the must-have hub platform for any post facility and broadcaster.
SGO’s Mistika Air is a complete and powerful conform, online editing, 3D compositing, colour grading and finishing system, suitable for all content for broadcast including TVC’s, Drama, Documentaries and Series. Mistika Air starts at an attractive price point, and retains the same flexibility to mix resolutions, multiple raw camera files, colour spaces and frame rates all on a single timeline.
Mistika Air offers the exact same rich award-winning creative toolsets used to finish and colour grade many of the world’s most successful movies to hit the silver screen in recent years. It is the most versatile system on the market and can be used for projects that span across every type of production, including short and long-form formats, and promos and commercials for big-brand names such as Samsung, Emirates Airlines and Ford as well as television drama for BSkyB. Well-known 2D and 3D feature films that Mistika was involved in include The Hobbit Trilogy, The Great Gatsby, Star Trek Into Darkness and most recently Mad Max:Fury Road and San Andreas, among many other familiar titles listed on the SGO website.
Book a Mistika Air Demo at SMPTE15 by contacting Stuart Monksfield at email@example.com
SMPTE’s biennial Conference and Exhibition is the dominant platform for suppliers, technologists and content creators in the motion-imaging, sound and broadcast industries. Register for the show here.
Australian Cinematographer & Scientist Pawel Achtel creates HFR project for the Giant Screen using Mistika
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions, has been working closely with Australian cinematographer and scientist Pawel Achtel on his high frame-rate stereoscopic 3D project Sea Of Love. Mistika was used for all the colour grading and stereoscopic adjustments.
The incredible project which has been made for the Giant Screen, is being shot at 5K using RED Epic® cameras which has been modified by the installation of Achtel’s custom designed TrueBlue™ optical filter, which virtually removes all magenta contamination in the blue spectra.
Filming under water produces many blue colours in the imagery which on an unmodified RED® camera tends to look magenta. This is because the red photo-sites on the camera sensor are not only sensitive to red light, they are also sensitive to blue light. By replacing the factory supplied OLPF with Achtel’s TrueBlue™ OLPF, the colour separation in the raw camera files is significantly improved. TrueBlue is available now for RED Epic® and RED Dragon® cameras.
In addition, Mojo Media Solutions will also be showcasing SGO’s Mistika at SMPTE15 in Sydney from 14 – 17th July at Booth # D4 where customers will be able to review sample footage from this spectacular project. The SMPTE15 exhibition takes place at the Hordern Pavilion in Moore Park. With world renowned manufacturers SGO and COLORFRONT both sending product specialist to provide support at the exhibition, visitors to the Mojo Media Solutions stand will be able to participate in in-depth demonstrations with opportunities to ask detailed questions from the manufacturers’ own representatives.
Please contact Mojo Media Solutions for more information.
SGO elevates performance of its Mistika and Mamba FX post production products with support for the new NVIDIA® Quadro® M6000 graphics processing unit. This latest GPU is built on NVIDIA’s Maxwell architecture and provides increased performance, which allows SGO’s customers to work even more efficiently with ever-more demanding projects.
SGO’s Mistika post production system, which leverages NVIDIA CUDA programming and is exclusively accelerated by NVIDIA GPUs, is already the envy of competitors because of the real-time creative experience it provides users. Even at 4K and beyond, Mistika allows artists to compose their images without lengthy and distracting breaks for rendering. Adding the new Quadro M6000 extends Mistika’s real-time performance further to include more complicated processes to ensure unrestricted creativity. Mistika can also make use of multiple internal GPU cards, as well as harness the power of remote GPU and CPU processing power, for almost limitless scalability.
“NVIDIA’s continual developments help SGO to provide more creative and more efficient solutions for our customers, letting them stand out from their competitors by offering better, faster and more flexible and powerful services to their clients,” says SGO CEO Miguel Angel Doncel.
“The Quadro M6000 is the world’s most powerful pro graphics card. With 12 GB of memory and 7 teraflops of peak single-precision performance, it’s on an average 30 percent faster than the previous generation across a range of applications,” explains Greg Estes, VP Enterprise Marketing and GM of Media & Entertainment at NVIDIA. “Coupled with SGO’s highly optimised programming and wide-ranging creative tools, this empowers SGO Mistika to provide incredible performance for colour, visual effects and project finishing.”
The Quadro M6000 is supported by both Mistika and Mamba FX. Mistika seamlessly combines colour grading, conforming, online editing and visual effects to provide the complete post production platform. Mamba FX is SGO’s dedicated compositing software, featuring infinite layer compositing, roto-scoping, optical flow tools, OFX support, paint, tracking and much more. Mamba FX is available for free trial from www.sgo.es/mamba-fx.
Intelligent Broadcasting with Mistika Air Ultra
26 – 28 March 2015 – Booth 4101,5109 – China International Exhibition Centre (CIEC)
SGO China, with authorised reseller partner Beijing Offline Video Tech Co. Ltd will showcase Mistika Air Ultra from 26 – 28 March at Booth 4101, 5109 at the China Content Broadcasting Network Exhibition (CCBN2015) at the CIEC in Beijing. On display will be the latest version of the Mistika post production system with Tangent Element Grading Panels.
Mistika Air – Post for Broadcasters – Creative Freedom to Air
Mistika Air is a specific version of Mistika especially tailored for broadcasters of HD, Ultra HD and beyond. Mistika Air Ultra allows for even greater speed and throughput in a crowded multi-platform environment that caters for the delivery of high resolution programmes. Mistika provides a viable and stress-tested solution which promotes seamless integration and high-end production tools for HD, Ultra HD and 8K productions. Mistika also boasts 4K HFR modes at 59p and 60p speeds for the UHD market, supported through the QuadSDI standard.
With over 1000 exhibitors, CCBN2015 is the largest broadcasting technology expo in the Asia-Pacific region, attracting over 100,000 delegates from across 30 countries. CCBN provides a platform for interaction between Chinese and foreign enterprises in the broadcasting sector. As China’s economy continues to grow, the role of Chinese companies in the global broadcast and media technology market is becoming ever more important.
Register for the show at www.ccbn.tv/en/
For further information, contact Jackeyia Zhang, SGO China’s Sales Manager, MP:+8618601136665
The 23rd China Content Broadcasting Network Exhibition features a combination of exhibition with technical and business conferences. The Keynote Speech Conference (March, 25, 2015) and the CCBN-Broadcasting Development Forum (CCBN-BDF) allow industry leaders to illuminate the latest trends and showcase cutting edge broadcast technologies. CCBN is your access to the Chinese marketplace. Visit them at www.ccbn.tv/en/
About Beijing Offline Video Tech Co.Ltd
Visit them at www.offlinevideo.com
With determined focus to reinforce and expand Mistika’s influence in Eastern Europe, as well as build on its existing success in the region, an enterprising collaboration between SGO and PlayBox Technology Europe has been confirmed. This mutually beneficial strategic move will help to further extend Mistika’s prominent position in the area as a complete and powerful post production solution with the profound capability to dramatically enhance broadcasting efficiency. With over 15,000 multi-national broadcast and branding channels on air, PlayBox is trusted by global broadcasters offering a “complete solutions service” for their dealers and clients.
Ivanka Vassileva, Executive Director of PlayBox Technology Europe states, “PlayBox Technology Europe has retained a strong presence in the broadcast, film and post production markets in the Balkans for over fifteen years now. The Company is also the main distributor in Eastern Europe for the most advanced and renown worldwide brands of creative software, armed with modern vision as well as contemporary approaches.” Ivanka Vassileva continues, “We have selected Mistika because it complements the PlayBox Technology Europe vision to provide large-scale solutions in a single product. Mistika is designed to meet the needs of single users as well as the expectations of large organisations with advanced requirements. We like the fact that Mistika has combined all the creative capabilities for real time editing, VFX, colour correction and finishing, in a cohesive way. We think that Mistika will provide our customers with all they need for post production.”
“SGO continues to deliver technically sound and robust Mistika systems that integrate well with other technology that customers own. It is a very exciting time in the industry to work with PlayBox Technology Europe. They will help play an important role in increasing awareness of the advantages that SGO’s Mistika and Mamba FX offer, both to new channels and established broadcasters, in terms of efficiency, reliability and expandability in the Eastern European domain. Our combined efforts will translate into viable solutions that deliver value and quality-service for customers all round, covering the main sectors in countries such as Bulgaria, Romania, Poland, Hungary, the Czech Republic, Bosnia-Herzegovina, Croatia, Slovakia, Slovenia, Serbia, Macedonia, Montenegro, Moldova, Estonia, Belarus and many others.” confirms Jose Luis Acha, Regional Sales Manager at SGO.
Geoff Mills, SGO’s Director of Global Sales & Operations adds, “SGO expands its market reach by working with key industry partners and we are delighted to team up with PlayBox Technology Europe. They share SGO’s core values and we are very impressed with their business model and unshakable track record. Mistika and Mamba FX are a perfect match for PlayBox Technology Europe who provide excellent pre and post-sales support and offer their customers a complete solution with efficient and seamless file-based workflows, which are a key requirement for any post facility or broadcaster.”
Event: NAB: 13-16 April 2015
Location: Las Vegas, USA
Creative post production specialists SGO will showcase the Mistika finishing suite and Mamba FX compositing software on Booth SL3825 at NAB2015. SGO’s latest product developments will be demonstrated by industry experts providing expertise and helpful solutions.
Mistika is the market’s most powerful comprehensive visual creation suite. It redefines the “Hero” Suite with seamless integration between colour grading, visual effects, conforming and editing. It can handle any client and project size including 4K, 8K and beyond, for broadcast, cinema and commercials at impressive speed in real-time.
Mamba FX is SGO’s affordable multi-dimensional complete high-performance node-based VFX compositor featuring infinite-layer compositing, optical flow time-warps, restoration, painting, roto shapes, text, tracking and stabilisation. It is available for Windows, Mac or Linux platforms.
Come and see us and find out how to stand out from the crowd with our future-proofing technology. Register for the show at www.nabshow.com and gain free entry using SGO’s visitor’s guest code LV8948.
Book your Mistika Demo in advance at firstname.lastname@example.org Further exciting NAB Updates to follow soon!