It’s an NAB Wrap – SGO is Absolutely Fabulous in Las Vegas!
SGO unfolded another enthralling chapter at NAB 2015 as it continues to move in an upward direction away from an increasingly uniform market. SGO presented the latest creative and performance-enhancing developments for the Mistika colour grading and finishing platform, as well as new features for the popular node-based compositor Mamba FX.
Visitors from broadcasters, post facilities and film studios could be seen eyeing out the very latest SGO technology. Positive comments that were heard at the SGO booth ranged from bold exclamations – “Mistika saved the day”, to more composed compliments like – “The Industry has handed SGO the Baton”, to direct statements “We must get a Mistika for our studio!” and “Coming to the SGO Booth has truly been the highlight of my NAB experience.”
SGO announced an uprated product line-up at the show where all systems are resolution-independent, giving all users the ability to work in 4K. Moreover, its commercially creative new “Additional Mistika User Log-in” programme enables customers to add further systems without the need to buy extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology in the market. This exclusive approach provides an alternative way for customers to increase their profits while maintaining their competitive edge.
With High Dynamic Range being the hot topic of the show, SGO’s customers are once again the first to embrace new HDR opportunities. On the booth, Mistika was shown creatively manipulating high resolution and HDR material in real time, using the newly integrated Mistika Precision Panel, especially developed for finishing, as well as colour grading.
Mistika also played a key role in Canon’s HDR Theatre at NAB where an end-to-end HDR 4K “Glass to Glass” work-flow was demonstrated – image capture by Canon cameras, HDR grade in Mistika and displayed on a Canon 2000 NIT monitor. Striking footage from “Trick Shot” was used, shot by Gale Tattersall ASC with ACES and HDR supervision by Curtis Clark ASC. The film was originally post produced by Mistika customer FotoKem with grading by John Daro. “The Canon HDR Suite was a great showcase for technology that supported this new and potentially industry changing technology of HDR, it was a must go to location at NAB and a very unique space to demonstrate a new color process.” Colin Ritchie, CEO of Aarmadillo Inc. who was responsible for implementing the Mistika workflow on Canon’s booth commented.
SGO is among the first manufacturers at NAB to publicly announce the use of the NVIDIA® Quadro® M6000 to elevate performance of Mistika and Mamba FX. “As the industry moves to higher resolutions and high dynamic range, the performance demands on finishing and color grading systems increase dramatically”, said Greg Estes, VP Enterprise Marketing, NVIDIA. “SGO is among the first in the world to offer our flagship Quadro M6000 as part of their product line up, providing artists with optimal performance, color accuracy and enterprise-grade reliability.”
Geoff Mills, Director of Global Sales & Operations states, “With the market’s eager scrutiny for incomparable toolsets that make artists stand out from the crowd, SGO provides a supremely unique differentiator. What we are now very excited about is how HDR is coming towards the industry like a train. SGO always has an eye on what is coming next and at the same time, making sure that we are prepared, and staying ahead of the game to the benefit of our much valued customers.”
It was yet another memorable and successful show for SGO.
CEO Miguel Angel Doncel concludes, “The feedback we received about Mistika and Mamba FX has been terrific. We are honoured to be able to provide future-proof cutting-edge technology to those creative companies that drive our industry forward.”
AArmadillo supplies Mistika Precision Panels for Expanding Grading Department.
WorleyWorks, LLC. has added a Mistika Precision Color Grading Panel from SGO to furnish its expanding grading department in response to demand for one-stop color and finishing services. With the support of SGO’s local partner, AArmadillo, it has stepped-up to industry-leading grading technology to deliver the best finish.
WorleyWorks became the first New York studio to invest in Mistika. Having recently added a second system earlier this year, they have now integrated Mistika and new panels into their workflow. The company’s two Mistika systems play a vital role, where one is used as the predominant client-facing “Hero” suite and the second for back-ups or on set purposes. WorleyWorks has created a niche in the feature film and commercials markets by working with some of the world’s most creative directors such as Sharmeen Obaid Chinoy and Ang Lee, where they produced one of the country’s first High Frame Rate-Stereo 3D-2K 60p workflows.
Jack Reynolds, WorleyWorks DI Colorist states, “The precision panel is the final piece of the puzzle for us, the real-time performance of Mistika has always been a massive asset when working against tight deadlines, when you combine this with the added tactile control and custom mapping features of the precision panel, you create an environment where creativity and efficiency can coexist. The more efficient our pipeline, the more time we have in the color session to create beautiful images and the happier our clients are on completion.”
CEO and Co-Founder Greg Worley expands, “SGO’s Mistika technology has always bucked the trend and delivers performance and functionality that other systems struggle to match. Although other manufacturers boast of competent tools, Mistika’s vast 2D and 3D feature-sets, in our view, far outshine the competition in helping us to post produce exquisite images.”
“WorleyWorks continues to lead NY post with their Mistika, they can now offer Extended Dynamic Range/Dolby Vision as a delivery format if required. The delivery of the Mistika Precision Panel will increase efficiencies within the suite, multiple palettes, effects and layers can be applied simultaneously and remain completely interactive during the session.” CEO Colin Ritchie of SGO’s North American Reseller Partner, AArmadillo says. “Greg is a great customer, he knows the Mistika team is focused on the tools that will keep WorleyWorks at the “bleeding edge” of this industry with unparalleled rendering speed and tools that deliver 99.9% of the creatives’ requests.”
Geoff Mills, SGO’s Director of Global Sales & Operations comments, “WorleyWorks’ appeal is their fresh approach to the complete post production service including adept color grading and creating unique looks. Mistika’s credibility and ability to work with 4K material in real time, from RAW camera footage is a real advantage. As a boutique business they felt it was important to have the most efficient grading functionality available in order to meet the various challenges. Mistika’s exciting future-proofing attributes are an important consideration to WorleyWorks and we are delighted to see their investment reap growth and success now and for many years ahead.”
Founded seven years ago by Greg and Minah Worley, WorleyWorks has an excellent reputation in New York for attracting high-end commercials and feature film work. The company provides bespoke services in 2D, HFR, Stereo 3D, and 4K post production, including DI color grading and compositing, high-speed lighting, for clientèle that include Paramount, Universal and Viacom.
ABOUT WORLEYWORKS, LLC.
A stones throw away from the Williamsburg Bridge, the Brooklyn facility boasts some of the most powerful and advanced technology available. The Company harnesses this power to offer unrivaled efficiency and an expansive creative toolset to ensure projects are cut/colored/delivered to the highest possible standard.
Servicing the Film/TV Markets in NYC and beyond, WorleyWorks’ team of creatives are dedicated to providing support at all stages of production, they supply equipment for production, workflow design, suites for editorial and complete Digital Intermediate services.
Whether it’s HD, 2K, 4K, 6K, 8K+ resolution, 16 bit half floating point, High Frame Rate, ACES, Stereo 3D, or all of the above, WorleyWorks offers a full range of services from acquisition all the way through to creation of the final DCP.
Visit them at www.worleyworks.com
Read the WorleyWorks Blog at www.worleyworks.com/blog/
For Further information, contact: email@example.com or call (646) 797-2941, (85 N 3rd St, Brooklyn, NY 11249)
ABOUT AARMADILLO, INC.
AArmadillo, Inc. offers post-production film / TV companies as well as manufacturers, a variety of services based on over 40 years combined expertise and skill-sets within the entertainment industry.
Visit them at www.aarmadillo.com
For further information, contact Colin Ritchie, AArmadillo, Cell: 310 871 8905; Fax 603 737 9766.
Hollywood’s most innovative stereoscopic and visual effects company Legend3D, has invested in SGO’s trail-blazing technology to launch them to the next level. Esteemed for delivering the highest-quality Stereo 3D film conversions, Legend3D will integrate its Mistika post production system with two Assist Stations into the conversion and visual effects pipeline at the Company’s impressive 60,000 sq. ft. studio with multiple theaters and R&D facilities. With the capacity to work on up to three full feature films and multiple commercials concurrently, Legend3D delivers world-class high quality projects such as The Lego Movie, Man of Steel, Life of Pi, The Amazing Spider-Man, The Smurfs 1 & 2, Pirates of the Caribbean: On Stranger Tides, and many others.
Legend3D’s Director of I.T. Anthony Lopez, says “We looked at Mistika a while ago and were immediately impressed, and after researching all competitive products, we came to the conclusion that SGO is refreshingly different and a company we can work with, not only because of their passionate commitment to the S3D industry, but also for our mutually beneficial development opportunities.” He expands, “As we continue to grow, so do our systems and technology. Mistika is a trustworthy system with dependable 4K S3D real-time playback and visual effects capabilities that can handle everything from editorial, depth grading, and they are open and accessible to partner on development projects. We plan on using Mistika as a client facing platform to create realtime, on-the-fly adjustments to suit our clients creative needs.”
“Legend3D’s constantly evolving tools and workflow, combined with Mistika’s innovation, manages to liberate precious man hours into productive creativity. We foresee Mistika playing a huge role here and its time-saving strengths make it a wise investment.” explains Jared Sandrew, Legend3D’s Creative Director. “We have a great deal of respect for SGO’s development team with their professionalism and flexibility to tailor their technologies around our specific needs. Their personalized service has won us over as well as Mistika’s compelling attributes that cleverly merge S3D toolsets, grading, compositing and finishing all in one powerful system, providing us with ultimate control, instilling even greater confidence in our work from our clients. We are very enthusiastic about this next chapter and we look forward to ongoing development with SGO as we work on new feature films using Mistika such as Jupiter Ascending and many more.”
Geoff Mills, Director of SGO’s Global Sales and Operations adds, “It’s incredibly rewarding to see Legend3D set the pace with SGO’s technology in their pipeline. With Mistika as an indispensable resource, we are immensely proud to contribute to their successful productivity and to play a crucial part in their new development phase. We look forward to a profound relationship with them for many years to come.”
SGO’s official U.S. Reseller Partner, Colin Ritchie at AArmadillo confirms, “Legend3D is the perfect client for SGO and Mistika, they share a desire to deliver the best that 3D can offer. The plan is to integrate Mistika into the unique Legend 3D pipeline with custom tools and configurations. This is an exciting time for both companies as we approach 4K, HFR and HDR imaging, it’s good to know that Mistika will be a big part of what Legend 3D delivers next.”
ABOUT LEGEND3D – California-based Legend3D, Inc. is an innovative 3D visual effects and conversion company committed to advancing the 3D medium globally. Legend3D leverages the most sought-after 3D talent with cutting-edge technology and works closely with the creative community to elevate the art of 3D on new feature films while also identifying opportunities to generate new revenue from iconic library titles. Founded in 2001 by Dr. Barry Sandrew, Legend3D utilizes its patented proprietary technology to create the highest quality conversions with the fastest turnaround time at the most competitive pricing in the industry. For more information, please visit www.Legend3D.com.
ABOUT AARMADILLO – AArmadillo is a unique resource to the Entertainment industry consistently introducing ground breaking products to the business. They have been in business 10 years and during that time have played a significant role in Private Media Networks, On Set Recorders, 3D workstations, On Set Daylies Systems, Mobile video and rendering trucks and Color Correction Suite design. The company has a wealth of knowledge with digital pipeline development, both 2D and 3D and has advanced solutions to solve today’s production challenges. Visit them at www.aarmadillo.com
28 March 2014, Los Angeles, California