SGO in the 4K spotlight at a successful Creative Week


Creative Week has now drawn to a successful end. Thursday’s HD and Beyond sessions opened interesting debates about 4K and once again SGO was in the spotlight at a key London event about a hot topic within the creative community.

Geoff Mills, Director of Global Sales and Operations of the SGO Group spoke on the Post Perspective panel yesterday, where he made salient points about 4K positively impacting the market and how Mistika is already streets ahead of the resolution revolution. With Will Strauss as Chair, Geoff shared the discussion with ONSIGHT’s Post Production Supervisor Rik Tester and The Farm’s Technical Director and MD Dave Klafkowski. The topic covered how both The Farm and ONSIGHT have already embraced 4K a while back using Mistika. The Farm had worked the Kudos/C4 drama Utopia in 5K and ONSIGHT completed many 4K projects that include Walking With Dinosaurs, Peter Gabriel’s Back to Front and David Attenborough’s Natural History Museum Alive 3D, all with Mistika’s advanced 4K capabilities. “We find solutions for our customers that they can use, not only for today, but also for tomorrow.” Geoff stated and reaffirmed that Mistika’s diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines. A session dedicated to David Attenborough’s Natural History Museum Alive 3D, which recently won a BAFTA award, followed the panel.

With Mistika technology at the helm, SGO’s Senior Product Application Specialist Sam Sheppard was also present at the event in a prime position to discuss the future and Mistika to delegates throughout the day.