Ready to be Inspired this IBC?


This IBC, we’re doing something a little different…

11-15 September, Amsterdam RAI

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SGO Powers Up With New NVIDIA Quadro K5200


SGO accelerates its high-end post production products with the NVIDIA Quadro K5200. This new graphics board provides significantly higher performance and greater data handling capability than the previous generation Quadro, for SGO’s Mamba FX and Mistika products, which are utilised in the world’s biggest film, television and commercial productions.
Quadro_K5200_3qtr (2) Courtesy of NVIDIA (640x571)
“The NVIDIA Quadro K5200 is the perfect partner for SGO’s Mamba FX. With phenomenal performance and 8GB of on-board memory, visual effects compositors can work at even higher resolutions, bit depths and frame rates with ever more complex composites, while maintaining industry-leading throughput,” says SGO’s CEO, Miguel Angel Doncel.

SGO’s Mamba FX is a high performance but very low cost visual effects compositing suite. It costs from just 239 Euros and is available for free trial. It can be downloaded from the SGO shop or from www.MambaTutorials.com, where Mamba FX’s extensive compositing tools are explained in a library of online video tutorials.

“Our new Quadro line-up is at the center of visual computing workflows,” says Greg Estes, VP Enterprise Marketing and GM of Media & Entertainment at NVIDIA. “SGO’s highly optimised programming with NVIDIA’s advanced graphics processing have enabled SGO Mistika and Mamba FX to provide ground-breaking real-time post production environments for 4K, Stereo 3D and high-frame rate productions.”

Credits spanning every type of production across the globe include commercials for Emirates Airlines, television drama for BSkyB and feature films such as Peter Chan’s American Dreams in China, Edge of Tomorrow, Stalingrad, The Hobbit Trilogy, Switch, Walking With Dinosaurs (for BBC Earth), The Amazing Spiderman 2 and many others. Mistika also played a major role in David Attenborough’s Natural History Museum Alive (3D) 4K film which received a BAFTA TV Award this year.
Quadro_K5200_F (2) Courtesy of NVIDIA (640x296)
NVIDIA Quadro K5200 graphics boards will be supported in Mistika’s V8.4 software and Mamba FX’s version 2.0, showcased this month at IBC at the SGO Booth A11, Hall 6, at The RAI in Amsterdam.

Darkroom Asia Illuminates the Industry with Mistika


First film posted in Mistika at Darkroom Asia helps to revitalise the film industry in Pakistan

Pioneering post house Darkroom Asia won a major contract with ARY Films as a strategic partner in providing post production and VFX-related services, as a direct result of its investment in an SGO Mistika 4K system purchased from reseller Pixelution. Darkroom Asia is the first facility in Pakistan to host a cutting-edge Mistika 4K suite to support its television commercials and feature film projects.
Mistika 4K Suite Courtesy of Darkroom Asia (640x421)
The CEO of Darkroom Asia, Salman Hasan confirmed that Mistika’s reliable, robust and vast post production toolsets consequently led the company to win the long-term customer deal with ARY Films and he outlines why they selected Mistika above other systems, “Our decision to make Mistika our first choice was simple. The tools and real-time RAW image and other native workflows are superior to any other system out there, and we wanted to be the first company in Pakistan to have a fully equipped Mistika 4K system which would provide a one-stop solution, in real-time, for our film and commercials industries.”

Darkroom Asia completed the first commercial film titled ‘MAIN HOON SHAHID AFRIDI‘, an action-drama sports film, produced by Six Sigma Entertainment, with the entire post production, including colour grading, completed in Mistika and shot with RED Digital Cameras. Well-received by Pakistani audiences, Salman Hasan affirms, “This film has marked the rebirth of the Pakistan Film Industry of which Darkroom Asia and Mistika played a vital role.”

“Mistika helped us immensely throughout this project.” explains Ubaid-ur-Rehman, Technical Director and Partner at Darkroom Asia, “Especially with handling real-time RAW workflow for R3d files which really made this project possible in Pakistan. All other camera formats were placed in Mistika’s timeline in real-time without any conversion required or the usage of any other systems, which was a real advantage. Colour grading was also achieved simultaneously, which was an added bonus.” He adds, “We made the decision to include Mistika technology to serve our creative clients with a high-end state-of-the-art post solution. As an award-winning powerful post production system, we are delighted to be the first company in Pakistan to own SGO’s creative 4K innovation. This system will help us in opening up many other new opportunities and attracting high profile projects.”

ARY Digital Network’s CEO, Mohammad Jerjees Seja states, “I would like to congratulate Darkroom Asia for being pioneers and introducing Mistika 4K to Pakistan which will help to strengthen and enhance the great work that is being done by filmmakers here. We believe that this is an important step made by Darkroom Asia and will not only motivate producers and directors, but will also give them additional motivation, encouragement and support in the post production phase of filmmaking.”

Also closely associated with Darkroom Asia, and one of Pakistan’s most famous commercial directors Asad U. Haq from Ambiance Films, discloses, “We at Ambiance films are proud to be linked with Darkroom Asia from its inception, and we can’t wait to play with it newest addition, Mistika, and work with one single powerful platform from start to finish.”

“Darkroom Asia’s upgrade to Mistika is another example of how its technology is being adopted world-wide. It is history in the making that Mistika has been involved in this key project in Pakistan and has helped to reinvigorate the film industry there. This is a new and exciting beginning for Darkroom Asia as the first Mistika 4K post house in the country and it is great to see doors open for them due to their investment in SGO’s technology. We are proud to welcome Darkroom Asia into the talented global Mistika community.” notes SGO’s Director of Global Sales and Operations, Geoff Mills.

ARY Digital Network’s CEO, Mohammad Jerjees Seja concludes, “With the rapid growth of the cinema industry in Pakistan right now, ARY Films is now well-prepared to produce the best high quality entertainment for cinema-goers. We are privileged to be aligned with Darkroom Asia in supporting the post and VFX work of our upcoming feature film releases, and to provide a one-stop solution for post production and VFX, using Mistika’s unique capabilities and ability to help minimise time-constraints. Mistika is a system used by the industry’s top professionals all around the world, and we are looking forward to utilising its strengths to help us produce world-leading projects here.

ABOUT DARKROOM ASIA
Visit them at:
darkroomasia.com
facebook.com/DarkroomAsia

ABOUT PIXELUTION
A specialist supplier of digital solutions for content creation and displays.
Visit them at www.pixelution.co.uk

Berlin’s ARRI Mitte Invests in a Mistika 4K DI System to service Feature Film and High-End Commercial Projects


ARRI also chose Mistika to Finish Engaging 4K Feature Film “Run Boy Run”

Berlin, Germany, 18 October 2013 – Strategically placed in the centre of the trendy Mitte area of Berlin, brand new post production house ARRI Mitte has emerged and has invested in a Mistika 4K DI post production system from SGO’s German Reseller creative tools, to service its high-end commercial and feature film projects. ARRI Mitte is the second facility related to the established parent company ARRI Film and TV Services Berlin GmbH and works on feature films by leading directors and with blue-chip clients for big brand names for ad campaigns for the likes of McDonald’s, VW, Nikon, Fiat, Mobile.de, SKY, Danone Activia, Vodafone, Schweppes, BMW, Toshiba, Goretex, Sony Ericsson, Lipton Ice Tea and many others.

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