SGO is set to introduce a new natively integrated workflow concept at this year’s NAB and launch the first phase of products as part of the company’s evolutionary growth which include ‘Mistika VR’ and ‘Mistika Insight’.
SGO will be showcasing Mistika version 8.7 with exclusive demonstrations on VR, HDR, Colour grading, 4K and 8K capabilities at InterBEE 2016 in November 2016.
We are pleased to announce that Unique Media has purchased our flagship product Mistika Ultima, to expand its current business range from high quality television programmes to cinema and commercial productions.
“Mistika’s flexibility and accuracy allows for our elaborate HDR workflow within a simple post-production chain.”YongJoon Choi, Director, Media L, Korea
Media L, one of Korea’s top post-production companies, has recently purchased a Mistika Ultima system to revolutionise its HDR capabilities. Visiting IBC was a major influence in their decision to invest in SGO’s technology to help service their ongoing HDR requirements.
Mistika Unveils Ground-breaking Developments in Las Vegas
SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre
SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.
Enriching Mistika Sessions Engaged Audiences On All Levels
This IBC we did something Different, feel the SGO vibe…
The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.
The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.
Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.
Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.
Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.
In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.
It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”
Japan’s well-established and reputable post facility Tokyo Sound Production (TSP) made the recent forward-thinking move by upgrading to SGO’s Mistika post production system to boost their broadcast projects.
Leading the way, Mistika Ultima provides dependable, efficient and prolific capabilities for broadcasters of content, from HD to 8K 60P. With the Next Generation Television and Broadcasting Promotion Forum having already started the 4K TV Program “Channel 4K” back in 2014, and the multi-channel pay-TV broadcasting SKY Perfect JSAT Corporation commencing its 4K broadcasting service from April 2015, TSP’s Mistika is already playing a vital role in 4K 60P creation. The team are already making full use of the system’s versatility and wide ranging toolsets to service its clients’ immediate demands.
Recent eye-catching footage for a leading Channel 4K program which aired on CS Digital Broadcasting was achieved using Mistika at TSP.
Mistika Operator Shigeyuki Koeda working on the project at TSP says “It is always great to hear positive feedback from our clients about how stable the playback of contents in 4K 60P is with Mistika. After receiving this uncompressed one hour project, I just put the content on the Mistika timeline and made the project play-out. It doesn’t require much time, and with Mistika there is no stress in front of clients.”
In addition, with the Japanese government encouraging 4K and 8K investments in the domestic retail sector in time for the future Olympic Games, TSP is now set to meet its clientèle’s expectations with Mistika’s unprecedented 4K abilities.
Yutaka Hamada, department director at TSP states, “SGO Mistika’s technology is truly impressive. There is virtually nothing Mistika cannot do. It comfortably post produces any project, including 4K and 8K, whether it is for broadcast, cinema or commercials, pretty fast and all in real-time. Its creative features, advanced workflows and resolution-independence have won us over, and it’s taken centre stage here, making us feel secure in the knowledge that we have the world’s most innovative system backing us.” He adds, “As the excitement grows for the 2020 Tokyo Olympic year, we feel prepared and future-ready with Mistika at our side.”
“With higher-resolution formats rapidly gaining a foothold in Japan for production, TV programmes and displays, many post facilities in Japan are looking to SGO’s Mistika to support their current and upcoming projects and provide stability in a fast-paced changing industry. I am delighted that the discerning team at TSP have made this exciting step by putting their trust in SGO technology which is playing a fundamental role in their future strategy.” confirms Geoff Mills, Director of Global Sales and Operations, SGO Group.
“Mistika was the perfect grading and finishing tool for this movie.”
Antonio Zhang, Mistika Colorist, PO Group, China
PO Group graded and finished American Dreams in China on Mistika. Produced and directed by Hong Kong’s Peter Chan, the Mandarin-language film brought in US$87.6 million at the box office.
PO Group purchased from SGO, a Mistika 4K Colour Grading and Finishing System, a Mistika Assist Station and an SGO SAN to support their Stereo 3D and high end Colour Grading services for film and commercials projects a few years ago. Founded in 2003 by famous entrepreneur and actor, Nicholas Tse, PO Group is the largest post production house in Hong Kong, which grosses over one billion Hong Kong dollars annually, with branches in Shanghai, Hong Kong and Beijing.
American Dreams in China is Peter Chan’s first digital camera shoot where he filmed the entire movie using ARRI Alexa and recorded it on Codex. His strong affection for the filmic look set the tone and brief for PO Group’s colorist Antonio Zhang to work with, selecting Mistika for the grading and finishing of the entire movie.
Antonio Zhang, Mistika Colorist at PO Group, explains the colour grading process, “I chose the ARRI Log C as the default debayer and applied a FPE (Film Print Emulation) 3D LUT on top of all of the shots to mimic the “filmic look” that Peter Chan was after. Also, my aim was to preserve the highlighted elements and enhance them further by revealing even greater details where possible.”
The film is based on a true story about three friends who graduated from Peking University and go on to build a successful English language school in China called “New Dreams”. This school helps to make the dreams of Chinese teenagers come true. As the film covers a time-span of over 3o years which involved various scenes flicking backwards and forwards into the present and past, the PO Group team combated this challenge by setting the looks for each time period. The first part covers the time the three friends study in Peking university and the second focuses on them building the language school, followed by their success in the stock market.
Antonio outlines how he achieved the various looks and tones for each decade in the film, “For the first look, we tried to make the colours more vivid to depict university life and the passion for the characters’ start-up days. We used an old 1980’s Chinese magazine as a reference and made the grade look really old but colourful.” He adds further, “The second look had to be really cool, professional and business-like, and due to the fact the characters had a lot of arguments, the cool tone helps to portray that antagonistic atmosphere effectively.”
While the 4K Mistika system forms PO Group in Beijing’s principal system, the Mistika assistant station is a fully capable file-based Mistika system in its own right, which allows the studio to increase efficiency and throughput, by having an assistant to the main colorist to prepare projects in advance, or to work alongside to ensure the smooth running of even the most complex projects. The SGO SAN not only allows the two Mistika’s to share project assets, but also allows the media sharing to extend to all other technical facilities at PO. Projects of various formats occupy the facility’s pipeline from 2K to 4K, and S3D to higher frame rates. With the SGO Mistika and SGO SAN, PO Group have built a very efficient pipeline.
“Mistika was the perfect grading and finishing tool for this movie.” Antonio expands, “It has a strong editing function, and we were also able to achieve both the conform and grading in Mistika. This really created a smooth and effective workflow, as I could grade from the original ARRI RAW Raw file and easily change the debayer for individual shots which was so convenient.” He concludes, “Flexibility is really important to us here at PO Group, especially as we face a lot of different digital camera formats, however Mistika’s compatibility with various camera formats is a great advantage and provides an excellent high-end service for us throughout the entire post production process.”
General Manager of PO Group in Beijing, K.C. Yeung states, “Mistika forms the core of our DI suites and its speed and performance is phenomenal. The comprehensive toolset allows for tasks to be completed in one suite which provides an interactive and immediate environment in real-time for client-facing work.”
CEO of SGO, Miguel Angel Doncel affirms, “PO Group is one of China’s major post production companies and SGO is proud to be associated with them and continues to support the company in meeting the growing and complex demands that feature film productions involve. PO Group have raised the bar for what clients should expect in terms of quality, speed and efficiency.”
American Dreams in China features Huang Xiaoming, Deng Chao, and Tong Dawei, and was shown at the 2013 Toronto International Film Festival. Find out more about the film here.
ABOUT PO GROUP
AVI Studio, an established post production house which has served the high-end commercials market for nearly 20 years, has recently upgraded its AVID DS suite to a state-of-the-art Mistika colour grading and finishing system from SGO.
Furnishing high-profile clients such as Istropolitana Ogilvy, Mayer/McCann-Erickson, MUW SAATCHI & SAATCHI, VCCP, Creo/Young and Rubicam, as well as Wiktor Leo Burnett, and many others, it was imperative that AVI Studio selected a system they believed in with toolsets that not only impress, but also deliver the goods under a high-pressured client-attended environment.
AVI Studio originally chose Mistika when they realised Avid was discontinuing the DS range, which they had used for the last 15 years. “We started our research to find an appropriate solution to replace our existing system, and found that Mistika is the ideal solution to meet all our needs with its speed and functionality. We met the SGO guys at NAB last year, where we made the final decision to invest in SGO’s technology.” remarks AVI Studio’s Production Manager Daniela Zipajova.
“Another reason for selecting Mistika was the level of support SGO offers and we were also impressed with their consistent pace of development. It is an advantage to have such a well-respected and powerful system on board. It boosts confidence and provides our creative team with artistic freedom, with the knowledge and reassurance that our clients will benefit from Mistika’s real-time speed and versatility.” Daniela adds further, ”And we hope that we will be a step ahead of our competitors with Mistika, which significantly strengthens our service offerings.”
“AVI Studio is one of the largest facilities in Slovakia and is well-known for its its high-end commercial, television documentaries and music promos which they have put Mistika to work on straight away. The recent addition of Mistika has enabled the company to reinforce its position as a leading high-end finishing house, and we are thrilled to welcome them into the growing SGO group of global creative artists.” states Jose Luis Acha, Regional Sales Manager at SGO.
Some of the recent commercials projects completed in Mistika at AVI Studio include the O2 Telefonica Christmas campaign, the Hyundai Autumn campaign, Telekom HW TV spots and projects for Dovera / Health Insurance and Pilsner Urquell.
ABOUT AVI STUDIO
Founded in 1996, AVI Studio has evolved into a high-end facility that offers a broad range of post services. Covering predominantly short-form genres, such as commercials, music videos, promos and trailers, they are also fully equipped to work on long-form projects including feature films. Besides professional offline and online editing, AVI Studio also provide advanced compositing and 3D graphics in order to provide endless options for digital imaging and special effects. In addition, their production services and excellent creative team along with their advanced technology, results in the delivery of award-winning spots. For more information, please visit www.avistudio.sk
Canadian boutique post production company Slik has invested in SGO’s Mistika post production system to expand its 4K capabilities and colour grading. Established in Montreal in 2001, Slik offers comprehensive post services for television, film and commercials. Recent credits include TV series such as Infoman, Les gars des vues and commercials such as Boston Pizza directed by Alain Chicoine, co-founder of Slik, and documentaries which include Légendes Urbaines and Les Coulisses du Bye Bye 2013.
Co-founder and editor, Philippe Fafard, at Slik states, “With its wide variety of tools, we think Mistika will provide us with a tremendously fast and flexible central system with the highest digital image quality. The real-time performance with online, compositing and colour grading in a single platform was a very important aspect of our decision with the short turn around we have with our projects. We expect Mistika will open new doors for our clients and team and we look forward to placing it at the centre of our workflow.”Proud of their new partnership with SGO, Canadian Reseller 3vis is honoured to welcome Slik to the global Mistika community. 3vis President Sylvain Plourde confirms, “We are extremely happy to have Montreal-based Slik join the SGO family with their recent purchase of Mistika. Slik has a long and successful history as a boutique post production facility in the Canadian market. With this new technology they will enhance and expand their services through offering 4K+ resolution capabilities and high-end colour grading. As with many post production facilities, Slik’s pipeline is dependent on Avid and Mistika’s support for the AAF format which was an important aspect of this procurement.” He adds further, “We are very excited to see the enthusiasm around the SGO product line and delighted to be working with Slik on their new projects.”
Director of Global Sales and Operations at SGO, Geoff Mills concludes, “The team at 3vis’ energetic passion and commitment to expand the SGO customer-base in Canada is evident. It is great to see a successful and talented post company such as Slik join the ever growing Mistika ranks and we warmly welcome them.”
Visit them at www.slik.tv
Visit them at www.3vis.com
25 April 2014, Montreal, Quebec, Canada