“Mistika’s flexibility and accuracy allows for our elaborate HDR workflow within a simple post-production chain.”YongJoon Choi, Director, Media L, Korea
Media L, one of Korea’s top post-production companies, has recently purchased a Mistika Ultima system to revolutionise its HDR capabilities. Visiting IBC was a major influence in their decision to invest in SGO’s technology to help service their ongoing HDR requirements.
Mistika Unveils Ground-breaking Developments in Las Vegas
SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre
SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.
“Mistika helped us create the gravity and terror necessary to leave the audience trembling.”
Matt Akey, CMO, Legend3D
Hollywood’s most innovative stereo VFX company Legend3D, chose Mistika in “The Walk” directed by Robert Zemeckis. Mistika’s powerful grading creativity was used to immerse audiences into the remarkable account of Philippe Petit’s vertigo-inducing high-wire walk between New York’s Twin Towers in 1974. Legend3D with their Mistika technology, played a key role in the tall order of bringing this true story back to life in stunning three dimensional perception.
“Mistika is a Massive Benefit to any Business”
Adam Scott, General Manager, Spectrum Films, Sydney, Australia
“It’s an exciting time in our industry. It’s about being more efficient with what you have, there are no longer boundaries – the bricks and mortar post facility model might change completely. That’s why Mistika’s flexibility fits in with this model perfectly.”
Adam Scott, GM, Spectrum Films
With determined focus to reinforce and expand Mistika’s influence in Eastern Europe, as well as build on its existing success in the region, an enterprising collaboration between SGO and PlayBox Technology Europe has been confirmed. This mutually beneficial strategic move will help to further extend Mistika’s prominent position in the area as a complete and powerful post production solution with the profound capability to dramatically enhance broadcasting efficiency. With over 15,000 multi-national broadcast and branding channels on air, PlayBox is trusted by global broadcasters offering a “complete solutions service” for their dealers and clients.
Ivanka Vassileva, Executive Director of PlayBox Technology Europe states, “PlayBox Technology Europe has retained a strong presence in the broadcast, film and post production markets in the Balkans for over fifteen years now. The Company is also the main distributor in Eastern Europe for the most advanced and renown worldwide brands of creative software, armed with modern vision as well as contemporary approaches.” Ivanka Vassileva continues, “We have selected Mistika because it complements the PlayBox Technology Europe vision to provide large-scale solutions in a single product. Mistika is designed to meet the needs of single users as well as the expectations of large organisations with advanced requirements. We like the fact that Mistika has combined all the creative capabilities for real time editing, VFX, colour correction and finishing, in a cohesive way. We think that Mistika will provide our customers with all they need for post production.”
“SGO continues to deliver technically sound and robust Mistika systems that integrate well with other technology that customers own. It is a very exciting time in the industry to work with PlayBox Technology Europe. They will help play an important role in increasing awareness of the advantages that SGO’s Mistika and Mamba FX offer, both to new channels and established broadcasters, in terms of efficiency, reliability and expandability in the Eastern European domain. Our combined efforts will translate into viable solutions that deliver value and quality-service for customers all round, covering the main sectors in countries such as Bulgaria, Romania, Poland, Hungary, the Czech Republic, Bosnia-Herzegovina, Croatia, Slovakia, Slovenia, Serbia, Macedonia, Montenegro, Moldova, Estonia, Belarus and many others.” confirms Jose Luis Acha, Regional Sales Manager at SGO.
Geoff Mills, SGO’s Director of Global Sales & Operations adds, “SGO expands its market reach by working with key industry partners and we are delighted to team up with PlayBox Technology Europe. They share SGO’s core values and we are very impressed with their business model and unshakable track record. Mistika and Mamba FX are a perfect match for PlayBox Technology Europe who provide excellent pre and post-sales support and offer their customers a complete solution with efficient and seamless file-based workflows, which are a key requirement for any post facility or broadcaster.”
Booth 8B 09, 21– 24 August 2013 – The China International Exhibition Centre (CIEC), Beijing
SGO presents its flagship product Mistika at China’s major broadcasting industry trade show, BIRTV again this year.