With determined focus to reinforce and expand Mistika’s influence in Eastern Europe, as well as build on its existing success in the region, an enterprising collaboration between SGO and PlayBox Technology Europe has been confirmed. This mutually beneficial strategic move will help to further extend Mistika’s prominent position in the area as a complete and powerful post production solution with the profound capability to dramatically enhance broadcasting efficiency. With over 15,000 multi-national broadcast and branding channels on air, PlayBox is trusted by global broadcasters offering a “complete solutions service” for their dealers and clients.
Ivanka Vassileva, Executive Director of PlayBox Technology Europe states, “PlayBox Technology Europe has retained a strong presence in the broadcast, film and post production markets in the Balkans for over fifteen years now. The Company is also the main distributor in Eastern Europe for the most advanced and renown worldwide brands of creative software, armed with modern vision as well as contemporary approaches.” Ivanka Vassileva continues, “We have selected Mistika because it complements the PlayBox Technology Europe vision to provide large-scale solutions in a single product. Mistika is designed to meet the needs of single users as well as the expectations of large organisations with advanced requirements. We like the fact that Mistika has combined all the creative capabilities for real time editing, VFX, colour correction and finishing, in a cohesive way. We think that Mistika will provide our customers with all they need for post production.”
“SGO continues to deliver technically sound and robust Mistika systems that integrate well with other technology that customers own. It is a very exciting time in the industry to work with PlayBox Technology Europe. They will help play an important role in increasing awareness of the advantages that SGO’s Mistika and Mamba FX offer, both to new channels and established broadcasters, in terms of efficiency, reliability and expandability in the Eastern European domain. Our combined efforts will translate into viable solutions that deliver value and quality-service for customers all round, covering the main sectors in countries such as Bulgaria, Romania, Poland, Hungary, the Czech Republic, Bosnia-Herzegovina, Croatia, Slovakia, Slovenia, Serbia, Macedonia, Montenegro, Moldova, Estonia, Belarus and many others.” confirms Jose Luis Acha, Regional Sales Manager at SGO.
Geoff Mills, SGO’s Director of Global Sales & Operations adds, “SGO expands its market reach by working with key industry partners and we are delighted to team up with PlayBox Technology Europe. They share SGO’s core values and we are very impressed with their business model and unshakable track record. Mistika and Mamba FX are a perfect match for PlayBox Technology Europe who provide excellent pre and post-sales support and offer their customers a complete solution with efficient and seamless file-based workflows, which are a key requirement for any post facility or broadcaster.”
Referred to as “The Blue Heart of Siberia”, Lake Baikal is the deepest lake on earth and magically lures different cultures to coexist and fuse peacefully within its realm of mind-blowing beauty. Moscow-based RSS Production set out to capture the essence of this unique area in the exquisite new documentary film “Baikal” directed by Alexander Dukhon. The compelling portrayal was entirely produced and post produced in 4K native Stereo 3D using SGO’s Mistika technology at RSS Studios. Post involved editing, colour grading, sound design and CG and took two months to complete. Native stereoscopic 3D optimisation was successfully accomplished in Mistika by Daniel Ovrutsky.
“Using the industry’s most powerful visual formats and resolutions that Mistika can easily muster and deliver, helps us to plunge audiences into a high quality film such as Baikal. The visionary technology we now have at our disposal in productions such as these, play a vital part in exposing viewers to the beauty of stunningly remote locations such as this ancient Siberian lake, bringing intense clarity like never before.” states director Alexander Dukhon, “Our aim is to make Baikal the first of many future documentary series dedicated to awe-inspiring places on our planet, and at the same time using the world’s most innovative technologies, such as Mistika, which contribute enormously to enrich our work.”
RSS Production invested in Mistika in 2013 predominantly for colour grading and finishing. Mistika was put straight to work on various projects including blockbuster Stalingrad, directed by Fedor Bondarchuk. It was heralded as Russia’s first movie ever to be completely produced with Stereo 3D technology and digitally re-mastered into the immersive IMAX® 3D format.
Baikal’s Filming commenced in February last year with eight adventurous RSS Production film crew members embarking on a gruelling ten-day trip through the Lake Baikal region. Located in central Asia, it was declared a UNESCO World Heritage Site in 1996, and also contains approximately twenty percent of the globe’s unfrozen fresh surface water. The shoot took place in just seven days in extreme weather conditions of minus thirty degrees Celsius with few sunlight hours over the short winter days. The team made their way along the lake’s western coast, visiting Olkhon Island and Ulan-Ude, the capital of the Republic of Buryatia in Russia.
Baikal’s Footage was shot using RED Epics and Stereotec 3D rigs, including RSS Production’s unique set-up on a small sized sightseeing helicopter for aerial footage. “This approach makes filming native stereoscopic 3D aerials much easier, avoiding the need to use large vehicles with massive stabilisation systems, and reduces costs as well.” noted Alexander. In addition, the soundtrack music was especially written and composed from scratch and produced exclusively for the film. It was creatively intertwined into the sound design to reflect the eerie atmosphere of Lake Baikal’s land and spirit. The film warmly depicts the human element in a sub-zero and unearthly landscape by sharing endearing stories of the local people whose hearts belong to it.
Directed by Alexander Dukhon
Written by Iliyas Akhmedov, Jennifer Eremeeva
Post Production System and Technology is SGO’s Mistika
Filmed with RED Epic and Stereotec 3D Rig
DP Sasha Romm
Steadicam Operator Nikita Rozhdestvensky
Edited by Sonya Kapnik
Native Stereo Optimisation by Daniel Ovrutsky
Colourist Artem Ignatov
Music by Andrey Bochko, Dmitry Bochko
Sound design and mixing by Rustam Bekmuratov
Mistika’s Brand Grows in Strength in New French Venture
SGO expands its European horizons further with the launch of a new office in France which will open its doors next month to serve a thriving creative community. Sergio Ochoa, credited with over 25-years as colourist and post production veteran, has been appointed by SGO to head the new Parisian-based subsidiary. With premises based in central Paris, SGO France will host Mistika colour grading and finishing services and support.
“Strategically, it is of great importance for SGO to have a world-class location in France,” says Miguel Angel Doncel, CEO of SGO. “The new office will benefit our regional customers, and further extend SGO’s global philosophy to provide outstanding customer service. Sergio is an asset to SGO and his experience is an immense advantage, he is the perfect person to head this division.”
Sergio Ochoa, Director of SGO France confirms, “I have known SGO for many years, as a Mistika customer from some of the world’s top post facilities while working on well-known commercials and feature films. Opening “SGO France” is a very exciting development and I regard it as a privilege to be entrusted to manage it. I am very familiar with the French market which has been embracing Mistika for a while now, and the timing is right to set-up a permanent SGO presence in the region. With numerous key studios and post companies from abroad also basing their services in Paris, it is a great opportunity to be established here at such a vibrant and important time in the industry.”
Many leading French post companies have already invested in Mistika to provide creative solutions for film and broadcast productions. Level S3D used Mistika to post produce the Oscar-winning Mr Hublot, whereas cutting-edge visual effects house Digitaline, with Mistika at the helm, works on commercials for major brands such as M&M, Citroen, Playstation, Pepsi, as well as feature films. Furthermore, Mistika was selected at Paris’ Digimage for the entire post production of The Young and Prodigious T.S. Spivet, directed by Jean-Pierre Jeunet. In addition, Digimage also chose Mistika for the French-language feature film Asterix & Obelix: On Her Majesty’s Service with Sergio credited as Stereoscopic Post Production Supervisor on the project.
With ever increasing demand for future-ready post production solutions, SGO reported a highly successful outcome at NAB. Located in the South Hall, the popular Mistika post production systems and Mamba FX compositing software were showcased at SGO’s booth, attracting a lot of visitors, among them content creators, post facilities and widely known broadcasters. SGO’s progressive creativity and efficiency in colour grading and finishing received positive feedback resulting in new relationships, collaborations and sales.
SGO’s forward-looking quantum-leap development leads in giant strides. One of the many breathtaking highlights which amazed colourists in engaging demonstrations included SGO’s new Spatial Isolation Toolset for Mistika 8.2. It provides colourists with a number of methods to isolate individual objects within a scene, so that they can be graded separately, for example based on their depth in the scene or by metadata provided by CGI animation systems. The new features allow both the colour and the directional lighting of CGI objects to be fine-tuned in real time and in context. Find out more and watch the demos at www.sgo.es/2014/04/sgo-discloses-unique-colour-grading-tools/
Also on show was a stylish Precision Grading Panel for SGO’s Mistika made by Digital Vision, delivering an additional option to boost Mistika’s powerful colour grading feature-set even further. It was proven to be a sensation, and within hours of the show opening, an order was placed for two Precision Panels by ONSIGHT for their 4K, 3D, HD Mistika grading and finishing suites.
SGO’s affordable compositor Mamba FX made its first NAB appearance and was a smash-hit with its intuitive node-based graphic interface delivering a complete visual effects suite with unlimited compositing layers and effects, running on Windows, Linux and soon available on Mac. With the recent addition of GenArts Sapphire 7, over 250 new effects and pre-sets are accessible to users. Mamba FX tutorials were launched at the show and are available at www.mambatutorials.com
For Broadcasters, Mistika Air Ultra enables a viable and stress-tested solution with seamless integration of high-end post finishing tools for HD, Ultra HD and 8K productions. Mistika Air Ultra is capable of delivering real time and render-free colour grading and finishing processes, even at 4K 60P. Its diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines.
Other exciting new features in Mistika version 8.0 this NAB included an all-new node-based compositing interface, support for Canon’s RMF, Sony’s XAVC, enhanced AAF support, ProRes 4:4:4:4 file formats, a re-branding output render module and Dolby Atmos DCP generation. Mistika’s presence on Canon’s booth played a vital part in exciting presentations demonstrating Canon’s Colour Management ACES process for Digital Motion Imaging. SGO also hosted Stream TV Networks, Inc.’s revolutionary Ultra-D™ glasses-free 3D technology marking the first time their auto-stereoscopic screens have been shown at NAB. Stunning footage of Mistika-related projects including the jaw-dropping Stalingrad 3D film trailer and David Attenborough’s Natural History Museum Alive 3D stunned passers-by.
News following on from NAB is that Mistika is to support Dolby® Vision™ technology. Working in close collaboration with Dolby, the capabilities are available in Mistika from version 8.2, previewed at NAB and due for release shortly after IBC. Mistika has inherently supported HDR workflows, and perfectly placed for its customers to enjoy this exciting advancement.
“NAB creates dynamic access to global markets and it’s a great sphere of energy where we meet interesting new people and provide them with the very latest technological breakthroughs to fully support their creativity.” SGO’s Director of Global Sales and Operations Geoff Mills said.
SGO will be exhibiting at Broadcast Asia 17 – 20 June at Booth 5K6-06 in the Spanish Pavilion.
Follow SGO @SGOMistika for the latest updates and news.
2 May 2014, Madrid, Spain
The Precision Grading Panel for SGO Mistika has proven to be a big hit at the National Association of Broadcaster’s Convention (NAB) in Las Vegas this April. Within hours of the show opening, pioneering London facilities company ONSIGHT placed an order for two Precision Panels to help drive their state-of-the-art Mistika grading and finishing suites in 4K, 3D and HD. They will be installed at the company’s stunning new WC2 premises by St Martins Lane, which also includes 4K projection.
The Precision Panel from Digital Vision provides a high-end grading control surface to match Mistika’s market-leading post production features.
ONSIGHT is a pioneering facilities company, providing production and post production services for film and television. With 25 years’ experience, the team has developed a unique end-to-end solution, comprising the latest in cameras and equipment rental through to full post production. From Shepperton Studios, the camera division supplies bespoke packages, involving digital cameras, lenses, accessories and guidance. While the award-winning post department, based in London, provides digital film, TV, Giant Screen and editing solutions, fully supported. The ONSIGHT team helps clients design, execute and ultimately, create stunning content for any screen in HD, 3D, 4K and beyond.
Visit them at www.onsight.co.uk
Press Release Date: 30 April 2014, London, UK
SGO’s recently appointed Reseller Partner root6 is proud to present for the first time at BVE this month at stand H16, the might of Mistika’s capabilities including UHD.
root6’s stand theme “Work. Anywhere.”, epitomises everything about Mistika with its expedient cost-effective workflows, unbeatable speed, sheer versatility and coveted toolsets. Root6 will demonstrate how innovative technologies like Mistika can eliminate constraints imposed by location, achieving increased efficiency and more profitable post production. The company will also showcase Mistika workflow demonstrations, highlighting its proven and trusted DI colour grading and finishing capabilities for post production facilities and broadcasters.
Rupert Watson, Founder of root6 affirms, “We’ve set aside a dedicated area for Mistika on the stand as we’re confidently expecting great interest from our customers in high-end post. They’ll be blown away when they experience the incredible performance of this revolutionary system.”
“BVE is an ideal opportunity for media industry professionals to realise that Mistika is ahead of the game and vital technology their organisation cannot afford to miss. They will discover how SGO’s strategy for delivering a complete post production solution can solve their specific challenges of today and the future. We are excited that root6 will be placing Mistika in the limelight at this very important UK event.” confirms Geoff Mills, SGO’s Director of Global Sales & Operations.
The UK’s broadcast and production technology exhibition hosting over 300 exhibitors, including manufacturers, distributors and resellers of professional production and broadcast equipment and systems. Register for the show at www.bvexpo.com
More info about SGO and root6 here.
Mistika to be used on new Feature Film Torrente 5
Madrid, Spain, 20th January 2014 – One of Spain’s most prominent and established post production companies, Free Your Mind, has invested in another Mistika DI and Finishing 2K System. The purchase of a second Mistika system indicates their move to further reinforce the company’s current infrastructure to maximise on commercial and film production strengths. Equally at home at Free Your Mind making short-form commercials or long-form series, Mistika provides the most complete and extensive range of features that their skilled creatives need and enjoy making the most of. The Mistika systems are already an asset and help free-up creative time for compositors, colourists and digital artists.
José Luis Acha, SGO’s Regional Sales Manager comments, “This is a very exciting time for Free Your Mind as they recognise that Mistika is the perfect system for them in a competitive sector and a vital component to help accelerate their growth strategy. With Mistika’s world-leading technology and advanced toolsets at their finger tips, they are sending out a clear message that they are a company that thinks ahead. SGO is proud to continue the warm relationship with Free Your Mind and supports them in all their creative and commercial decisions now, and in the future.”
Mistika’s unique capabilities include stunning colour grading toolsets, optical flow, RAW format and codec support, real-time performance, openness, speed, DCP creation, High Resolutions (UHD), unrivalled Stereo 3D and the ability to serve as a central hub for complex workflows.
Free Your Mind is associated with big brand name commercials, many of which have been directed by Alex de la Iglesia using Mistika, namely Vodafone Yu – Hugo Silva for sale, National Lottery, Gillette, Burger King, Verti, PlayStation Vita and many others. Feature films post produced using Mistika at Free Your Mind include Combustion directed by Daniel Carlparsoro for Zeta Audiovisual and Tres60 directed by Alex Ezkurdia for Bowfinger International. Other Spanish films using Mistika include La isla mínima and A night in old México.
About Free Your Mind
Free Your Mind is a motion graphics and post production house with 10 years of substantial experience behind them. The company has post produced over a dozen released films, along with several stunning commercials productions. The facility consists of many suites that offer services that cater for the entire post production process, from editing, compositing, colour grading through to sound and deliveries. The powerful new Mistika suites at Free Your Mind are available for real-time customer-attended sessions allowing for immediate professional client interaction.
Booth 8B 09, 21– 24 August 2013 – The China International Exhibition Centre (CIEC), Beijing
SGO presents its flagship product Mistika at China’s major broadcasting industry trade show, BIRTV again this year.
SGO presents Powerful new Toolsets, revolutionary Capabilities in Colour Grading, Finishing and Intelligent Broadcasting solutions for more efficient workflows in Mistika
SGO Stand A11, Hall 6 – The RAI, Amsterdam 13– 17 September 2013
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