The action-adventure video game market as we knew it changed forever when the sci-fi game Quantum Break was released worldwide in April this year. Developed by Remedy Entertainment, published by Microsoft Studios and produced by Lifeboat Productions, Quantum Break is a unique blend of traditional third person interactive gameplay and an integrated live-action television show featuring the actual actors of the characters that’s outcome is affected by the player’s choices throughout the game.
Tech industry veteran Jose Luis Montero has been appointed as Regional Sales Manager for SGO’s Latin American sector, where he will play an influential role in promoting Mistika. An accomplished sales manager with over 18-years experience of developing complex I.T. projects, along with his vast background in electronic engineering and extensive knowledge of the European and Latin American market, makes him the perfect fit for SGO. He is also an impressive linguist, with proficiency in fluent Spanish, English and Portuguese.
In addition, Tanya Walker has been hired as SGO’s new Marketing Manager. She is a savvy marketeer with broad experience working with market leaders and big-brand innovators including Virgin Media, Vue Entertainment, Clarks and BMW. Tanya has recently relocated from London where she worked as an account director for a global marketing agency to Madrid, where SGO’s Head Office is based. Well-versed in all aspects of marketing, she is equipped to readily address the challenges of the post production arena.
Mistika’s Ground-Breaking HDR Technology is in the Japanese Spotlight.
SGO’s Japanese Reseller Partner KYOSHIN Communications showcases the performance-leading Mistika colour-finishing post production system again at this year’s InterBEE from 18 – 20 November in Tokyo.
On KYOSHIN’s Booth (4201, Hall 4), two state-of-the-art Mistika systems will be on display to demonstrate stunning HDR 4K 60P content on Canon and SONY monitors. SKY Perfect TV’s HDR test broadcasting programme will also be seen for the first time on the eye-catching 24-inch 4K Canon monitor with a Hybrid Log Gamma. With a secure foothold in the Japanese market, SGO already has important customers in Japan who rely on its innovative Mistika technology, one of them being Tokyo Sound Production (TSP), who have already started to provide HDR 4K / 8K delivery services. Most of the HDR content featured on KYOSHIN’s booth is courtesy of TSP which recently invested in a Mistika system to boost their broadcast services. SGO’s Product Application Specialist Nicholas Recagno will present informative HDR grading demos and Japanese Product Specialist Shinpei Takoshima will outline the efficient and flexible offline-to-online post production process using Mistika.
Also new this InterBEE: – KYOSHIN and SGO are partnering with Canon to display its pioneering advancements in HDR technology. A Mistika system will be on Canon’s Booth 6123 in Hall 6 with Product Application Specialist – SGO Korea, Jihyung Kang, at the controls to show how it plays an integral part of an end-to-end HDR-4K colour-process workflow.
Mistika is a complete post solution, seamlessly integrating colour-finishing, compositing and delivery on one single system. It is also resolution, colour-space and frame-rate independent featuring real-time performance, even at 4K / 8K 60P and above. Mistika can post produce any project, including 4K and 8K, whether it is for broadcast, cinema or commercials, pretty fast and all in real-time. Latest developments on show in Mistika include leading colour grading features to make the most out of HDR images, linked to the stylish Mistika Precision finishing control surface. An entirely new media management sub-system with new features that allow transparent migration between colour spaces.
KYOSHIN’s President Shigeru Ojima states, “InterBEE is an ideal platform to promote Mistika’s powerful capabilities. Many post facilities in Japan are looking to SGO’s Mistika to support their current and upcoming projects to provide consistency with higher-resolution formats being adopted for production, broadcast and display technology. In addition, with the Japanese government encouraging 4K and 8K investments in the domestic retail sector in time for the future Olympic Games, we are in a great position to be able to confidently equip our customers to meet their clientèle’s expectations with Mistika’s unprecedented 4K abilities.”
SGO Group’s Director of Global Sales and Operations Geoff Mills, who will be at the event states, “KYOSHIN are doing an incredible job at raising awareness of Mistika in the Japanese market, ensuring that customers are future-ready, and especially as excitement grows as we head towards the 2020 Tokyo Olympic year. Our presence, in partnership with KYOSHIN at InterBEE2015, gives industry professionals a chance to see how investing in SGO’s future-proof technology brings immense value, by providing a huge competitive edge.”
Visit the KYOSHIN Booth and see Mistika in action. Advanced bookings for Mistika demonstrations can be made by contacting SGO at email@example.com.
KYOSHIN and the SGO team look forward to seeing you in Tokyo! Visitors can register for the show at http://www.inter-bee.com/en
“Mistika has opened up an entirely new world of workflow efficiency and quality control to us by bringing high-end finishing capabilities inside our facility.”
Star Date: Madrid, Thursday 30th May 2013, 10.15 am