“Mistika’s flexibility and accuracy allows for our elaborate HDR workflow within a simple post-production chain.”YongJoon Choi, Director, Media L, Korea
Media L, one of Korea’s top post-production companies, has recently purchased a Mistika Ultima system to revolutionise its HDR capabilities. Visiting IBC was a major influence in their decision to invest in SGO’s technology to help service their ongoing HDR requirements.
Mistika Unveils Ground-breaking Developments in Las Vegas
SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre
SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.
Canon Stand L30 – 23 – 25 February Excel London
SGO spearheads innovation for those who aspire to be the best, and is delighted to partner with Canon at BVE this year, to display the latest pioneering advancements in HDR technology. Mistika will drive a dynamic end-to-end HDR-4K “Glass-to-Glass” colour-process workflow demonstration on Canon’s stand L30 in the HDR zone.
The 30th Goya® Awards presented in Madrid this month, honoured Spain’s best films of 2015.
Mistika-related projects, post-produced by SGO customers El Colorado, Free Your Mind and Next Lab & New Media were deservedly acknowledged with four prestigious Goya® Awards. Fourteen nominations also went to Antaviana Films, El Colorado and Free Your Mind. SGO congratulates its customers for their outstanding use of Mistika and highly-respected accolades.
“Mistika helped us create the gravity and terror necessary to leave the audience trembling.”
Matt Akey, CMO, Legend3D
Hollywood’s most innovative stereo VFX company Legend3D, chose Mistika in “The Walk” directed by Robert Zemeckis. Mistika’s powerful grading creativity was used to immerse audiences into the remarkable account of Philippe Petit’s vertigo-inducing high-wire walk between New York’s Twin Towers in 1974. Legend3D with their Mistika technology, played a key role in the tall order of bringing this true story back to life in stunning three dimensional perception.
“Mistika is a Massive Benefit to any Business”
Adam Scott, General Manager, Spectrum Films, Sydney, Australia
“It’s an exciting time in our industry. It’s about being more efficient with what you have, there are no longer boundaries – the bricks and mortar post facility model might change completely. That’s why Mistika’s flexibility fits in with this model perfectly.”
Adam Scott, GM, Spectrum Films
Studio purchases six finishing and grading systems as part of its multi-million dollar expansion.
Enriching Mistika Sessions Engaged Audiences On All Levels
This IBC we did something Different, feel the SGO vibe…
The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.
The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.
Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.
Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.
Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.
In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.
It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”
In partnership with Boris FX, SGO confirms integration of the popular titling and motion graphics plug-in, Boris Graffiti, with Mamba FX V2.5 for Windows. Mac and Linux are to follow suit.
Boris FX is a prominent developer of visual effects, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide.
Mamba FX is a high performance, node-based compositing platform which comes with a large range of filters and effects. These can be combined to create an infinite variety of looks and styles. Adding these effects to the very flexible Boris Graffiti, gives creative artists the possibilities to produce limitless styles of text and graphics.
SGO’s CEO Miguel Angel Doncel affirms, “We are delighted to have a solid relationship with Boris FX. I strongly believe that the way to provide our customers with the most innovative technology and workflows is to create solutions in tandem with leading companies. This joint venture is a great example of this.”
“We are very excited to be working in collaboration with SGO”, says Ross Shain, Chief Marketing Officer of Boris FX / Imagineer. “Mamba FX is a powerful visual effects platform, so it makes perfect sense for Boris FX and SGO to work together and integrate Boris Graffiti, our 3D titling and animation engine. Boris FX is well known for quality tiling tools and the Mamba FX community will surely appreciate the Graffiti toolset. The collaboration will bring the capability to design and create advanced 2D/3D motion graphics and title animations directly inside of Mamba FX.”
SGO also announced at IBC that Mamba FX customers will receive a free upgrade to the new version 2.5 of Mamba FX which will also include Graffiti at no cost (offer currently available for Windows only, from October 2015).