Mistika’s Ground-Breaking HDR Technology is in the Japanese Spotlight.
SGO’s Japanese Reseller Partner KYOSHIN Communications showcases the performance-leading Mistika colour-finishing post production system again at this year’s InterBEE from 18 – 20 November in Tokyo.
On KYOSHIN’s Booth (4201, Hall 4), two state-of-the-art Mistika systems will be on display to demonstrate stunning HDR 4K 60P content on Canon and SONY monitors. SKY Perfect TV’s HDR test broadcasting programme will also be seen for the first time on the eye-catching 24-inch 4K Canon monitor with a Hybrid Log Gamma. With a secure foothold in the Japanese market, SGO already has important customers in Japan who rely on its innovative Mistika technology, one of them being Tokyo Sound Production (TSP), who have already started to provide HDR 4K / 8K delivery services. Most of the HDR content featured on KYOSHIN’s booth is courtesy of TSP which recently invested in a Mistika system to boost their broadcast services. SGO’s Product Application Specialist Nicholas Recagno will present informative HDR grading demos and Japanese Product Specialist Shinpei Takoshima will outline the efficient and flexible offline-to-online post production process using Mistika.
Also new this InterBEE: – KYOSHIN and SGO are partnering with Canon to display its pioneering advancements in HDR technology. A Mistika system will be on Canon’s Booth 6123 in Hall 6 with Product Application Specialist – SGO Korea, Jihyung Kang, at the controls to show how it plays an integral part of an end-to-end HDR-4K colour-process workflow.
Mistika is a complete post solution, seamlessly integrating colour-finishing, compositing and delivery on one single system. It is also resolution, colour-space and frame-rate independent featuring real-time performance, even at 4K / 8K 60P and above. Mistika can post produce any project, including 4K and 8K, whether it is for broadcast, cinema or commercials, pretty fast and all in real-time. Latest developments on show in Mistika include leading colour grading features to make the most out of HDR images, linked to the stylish Mistika Precision finishing control surface. An entirely new media management sub-system with new features that allow transparent migration between colour spaces.
KYOSHIN’s President Shigeru Ojima states, “InterBEE is an ideal platform to promote Mistika’s powerful capabilities. Many post facilities in Japan are looking to SGO’s Mistika to support their current and upcoming projects to provide consistency with higher-resolution formats being adopted for production, broadcast and display technology. In addition, with the Japanese government encouraging 4K and 8K investments in the domestic retail sector in time for the future Olympic Games, we are in a great position to be able to confidently equip our customers to meet their clientèle’s expectations with Mistika’s unprecedented 4K abilities.”
SGO Group’s Director of Global Sales and Operations Geoff Mills, who will be at the event states, “KYOSHIN are doing an incredible job at raising awareness of Mistika in the Japanese market, ensuring that customers are future-ready, and especially as excitement grows as we head towards the 2020 Tokyo Olympic year. Our presence, in partnership with KYOSHIN at InterBEE2015, gives industry professionals a chance to see how investing in SGO’s future-proof technology brings immense value, by providing a huge competitive edge.”
Visit the KYOSHIN Booth and see Mistika in action. Advanced bookings for Mistika demonstrations can be made by contacting SGO at firstname.lastname@example.org.
KYOSHIN and the SGO team look forward to seeing you in Tokyo! Visitors can register for the show at http://www.inter-bee.com/en
Studio purchases six finishing and grading systems as part of its multi-million dollar expansion.
Enriching Mistika Sessions Engaged Audiences On All Levels
This IBC we did something Different, feel the SGO vibe…
The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.
The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.
Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.
Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.
Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.
In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.
It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”
26 – 29 August 2015 – Booth 8B16 – Altec Digital System Limited.
China International Exhibition Center, 6 Beisanhuan East Road, Chaoyang District, 100028, Beijing, China
SGO Leads Broadcast Creativity to new Heights at SMPTE15
14 – 17 July 2015 – Booth D4 – Hordern Pavilion, Moore Park, Sydney
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions features the innovative Mistika Air post production system in Sydney at next month’s SMPTE15 exhibition. Celebrating its 100th year, SMPTE15 is the premier event for the motion imaging and television engineering industries in the Australasian region.
Mojo Media Solution‘s Stuart Monksfield and SGO Product Specialist Peter Amies will be on hand at Booth D4 to reveal the full magnitude and creative mastery of post producing with SGO Mistika. Online editing, colour grading, green screen composites, title effects, shot corrections and restoration work will all be demonstrated, displaying both Mistika’s broad abilities and strengths and mind-blowing speed. With support for XML and AAF-based conforms directly from a multitude of raw camera formats, as well as delivering multiple versions in multiple formats, Mojo Media Solutions will show why Mistika is the must-have hub platform for any post facility and broadcaster.
SGO’s Mistika Air is a complete and powerful conform, online editing, 3D compositing, colour grading and finishing system, suitable for all content for broadcast including TVC’s, Drama, Documentaries and Series. Mistika Air starts at an attractive price point, and retains the same flexibility to mix resolutions, multiple raw camera files, colour spaces and frame rates all on a single timeline.
Mistika Air offers the exact same rich award-winning creative toolsets used to finish and colour grade many of the world’s most successful movies to hit the silver screen in recent years. It is the most versatile system on the market and can be used for projects that span across every type of production, including short and long-form formats, and promos and commercials for big-brand names such as Samsung, Emirates Airlines and Ford as well as television drama for BSkyB. Well-known 2D and 3D feature films that Mistika was involved in include The Hobbit Trilogy, The Great Gatsby, Star Trek Into Darkness and most recently Mad Max:Fury Road and San Andreas, among many other familiar titles listed on the SGO website.
Book a Mistika Air Demo at SMPTE15 by contacting Stuart Monksfield at email@example.com
SMPTE’s biennial Conference and Exhibition is the dominant platform for suppliers, technologists and content creators in the motion-imaging, sound and broadcast industries. Register for the show here.
With determined focus to reinforce and expand Mistika’s influence in Eastern Europe, as well as build on its existing success in the region, an enterprising collaboration between SGO and PlayBox Technology Europe has been confirmed. This mutually beneficial strategic move will help to further extend Mistika’s prominent position in the area as a complete and powerful post production solution with the profound capability to dramatically enhance broadcasting efficiency. With over 15,000 multi-national broadcast and branding channels on air, PlayBox is trusted by global broadcasters offering a “complete solutions service” for their dealers and clients.
Ivanka Vassileva, Executive Director of PlayBox Technology Europe states, “PlayBox Technology Europe has retained a strong presence in the broadcast, film and post production markets in the Balkans for over fifteen years now. The Company is also the main distributor in Eastern Europe for the most advanced and renown worldwide brands of creative software, armed with modern vision as well as contemporary approaches.” Ivanka Vassileva continues, “We have selected Mistika because it complements the PlayBox Technology Europe vision to provide large-scale solutions in a single product. Mistika is designed to meet the needs of single users as well as the expectations of large organisations with advanced requirements. We like the fact that Mistika has combined all the creative capabilities for real time editing, VFX, colour correction and finishing, in a cohesive way. We think that Mistika will provide our customers with all they need for post production.”
“SGO continues to deliver technically sound and robust Mistika systems that integrate well with other technology that customers own. It is a very exciting time in the industry to work with PlayBox Technology Europe. They will help play an important role in increasing awareness of the advantages that SGO’s Mistika and Mamba FX offer, both to new channels and established broadcasters, in terms of efficiency, reliability and expandability in the Eastern European domain. Our combined efforts will translate into viable solutions that deliver value and quality-service for customers all round, covering the main sectors in countries such as Bulgaria, Romania, Poland, Hungary, the Czech Republic, Bosnia-Herzegovina, Croatia, Slovakia, Slovenia, Serbia, Macedonia, Montenegro, Moldova, Estonia, Belarus and many others.” confirms Jose Luis Acha, Regional Sales Manager at SGO.
Geoff Mills, SGO’s Director of Global Sales & Operations adds, “SGO expands its market reach by working with key industry partners and we are delighted to team up with PlayBox Technology Europe. They share SGO’s core values and we are very impressed with their business model and unshakable track record. Mistika and Mamba FX are a perfect match for PlayBox Technology Europe who provide excellent pre and post-sales support and offer their customers a complete solution with efficient and seamless file-based workflows, which are a key requirement for any post facility or broadcaster.”
AArmadillo supplies Mistika Precision Panels for Expanding Grading Department.
WorleyWorks, LLC. has added a Mistika Precision Color Grading Panel from SGO to furnish its expanding grading department in response to demand for one-stop color and finishing services. With the support of SGO’s local partner, AArmadillo, it has stepped-up to industry-leading grading technology to deliver the best finish.
WorleyWorks became the first New York studio to invest in Mistika. Having recently added a second system earlier this year, they have now integrated Mistika and new panels into their workflow. The company’s two Mistika systems play a vital role, where one is used as the predominant client-facing “Hero” suite and the second for back-ups or on set purposes. WorleyWorks has created a niche in the feature film and commercials markets by working with some of the world’s most creative directors such as Sharmeen Obaid Chinoy and Ang Lee, where they produced one of the country’s first High Frame Rate-Stereo 3D-2K 60p workflows.
Jack Reynolds, WorleyWorks DI Colorist states, “The precision panel is the final piece of the puzzle for us, the real-time performance of Mistika has always been a massive asset when working against tight deadlines, when you combine this with the added tactile control and custom mapping features of the precision panel, you create an environment where creativity and efficiency can coexist. The more efficient our pipeline, the more time we have in the color session to create beautiful images and the happier our clients are on completion.”
CEO and Co-Founder Greg Worley expands, “SGO’s Mistika technology has always bucked the trend and delivers performance and functionality that other systems struggle to match. Although other manufacturers boast of competent tools, Mistika’s vast 2D and 3D feature-sets, in our view, far outshine the competition in helping us to post produce exquisite images.”
“WorleyWorks continues to lead NY post with their Mistika, they can now offer Extended Dynamic Range/Dolby Vision as a delivery format if required. The delivery of the Mistika Precision Panel will increase efficiencies within the suite, multiple palettes, effects and layers can be applied simultaneously and remain completely interactive during the session.” CEO Colin Ritchie of SGO’s North American Reseller Partner, AArmadillo says. “Greg is a great customer, he knows the Mistika team is focused on the tools that will keep WorleyWorks at the “bleeding edge” of this industry with unparalleled rendering speed and tools that deliver 99.9% of the creatives’ requests.”
Geoff Mills, SGO’s Director of Global Sales & Operations comments, “WorleyWorks’ appeal is their fresh approach to the complete post production service including adept color grading and creating unique looks. Mistika’s credibility and ability to work with 4K material in real time, from RAW camera footage is a real advantage. As a boutique business they felt it was important to have the most efficient grading functionality available in order to meet the various challenges. Mistika’s exciting future-proofing attributes are an important consideration to WorleyWorks and we are delighted to see their investment reap growth and success now and for many years ahead.”
Founded seven years ago by Greg and Minah Worley, WorleyWorks has an excellent reputation in New York for attracting high-end commercials and feature film work. The company provides bespoke services in 2D, HFR, Stereo 3D, and 4K post production, including DI color grading and compositing, high-speed lighting, for clientèle that include Paramount, Universal and Viacom.
ABOUT WORLEYWORKS, LLC.
A stones throw away from the Williamsburg Bridge, the Brooklyn facility boasts some of the most powerful and advanced technology available. The Company harnesses this power to offer unrivaled efficiency and an expansive creative toolset to ensure projects are cut/colored/delivered to the highest possible standard.
Servicing the Film/TV Markets in NYC and beyond, WorleyWorks’ team of creatives are dedicated to providing support at all stages of production, they supply equipment for production, workflow design, suites for editorial and complete Digital Intermediate services.
Whether it’s HD, 2K, 4K, 6K, 8K+ resolution, 16 bit half floating point, High Frame Rate, ACES, Stereo 3D, or all of the above, WorleyWorks offers a full range of services from acquisition all the way through to creation of the final DCP.
Visit them at www.worleyworks.com
Read the WorleyWorks Blog at www.worleyworks.com/blog/
For Further information, contact: firstname.lastname@example.org or call (646) 797-2941, (85 N 3rd St, Brooklyn, NY 11249)
ABOUT AARMADILLO, INC.
AArmadillo, Inc. offers post-production film / TV companies as well as manufacturers, a variety of services based on over 40 years combined expertise and skill-sets within the entertainment industry.
Visit them at www.aarmadillo.com
For further information, contact Colin Ritchie, AArmadillo, Cell: 310 871 8905; Fax 603 737 9766.
Booth 8B 09, 21– 24 August 2013 – The China International Exhibition Centre (CIEC), Beijing
SGO presents its flagship product Mistika at China’s major broadcasting industry trade show, BIRTV again this year.
“Mistika has opened up an entirely new world of workflow efficiency and quality control to us by bringing high-end finishing capabilities inside our facility.”
Star Date: Madrid, Thursday 30th May 2013, 10.15 am