SGO and PlayBox Technology Europe Initiate a Dynamic Duo


With determined focus to reinforce and expand Mistika’s influence in Eastern Europe, as well as build on its existing success in the region, an enterprising collaboration between SGO and PlayBox Technology Europe has been confirmed. This mutually beneficial strategic move will help to further extend Mistika’s prominent position in the area as a complete and powerful post production solution with the profound capability to dramatically enhance broadcasting efficiency. With over 15,000 multi-national broadcast and branding channels on air, PlayBox is trusted by global broadcasters offering a “complete solutions service” for their dealers and clients.

Ivanka Vassileva, Executive Director of PlayBox Technology Europe states, “PlayBox Technology Europe has retained a strong presence in the broadcast, film and post production markets in the Balkans for over fifteen years now. The Company is also the main distributor in Eastern Europe for the most advanced and renown worldwide brands of creative software, armed with modern vision as well as contemporary approaches.” Ivanka Vassileva continues, “We have selected Mistika because it complements the PlayBox Technology Europe vision to provide large-scale solutions in a single product. Mistika is designed to meet the needs of single users as well as the expectations of large organisations with advanced requirements. We like the fact that Mistika has combined all the creative capabilities for real time editing, VFX, colour correction and finishing, in a cohesive way. We think that Mistika will provide our customers with all they need for post production.”

“SGO continues to deliver technically sound and robust Mistika systems that integrate well with other technology that customers own. It is a very exciting time in the industry to work with PlayBox Technology Europe. They will help play an important role in increasing awareness of the advantages that SGO’s Mistika and Mamba FX offer, both to new channels and established broadcasters, in terms of efficiency, reliability and expandability in the Eastern European domain. Our combined efforts will translate into viable solutions that deliver value and quality-service for customers all round, covering the main sectors in countries such as Bulgaria, Romania, Poland, Hungary, the Czech Republic, Bosnia-Herzegovina, Croatia, Slovakia, Slovenia, Serbia, Macedonia, Montenegro, Moldova, Estonia, Belarus and many others.” confirms Jose Luis Acha, Regional Sales Manager at SGO.

Geoff Mills, SGO’s Director of Global Sales & Operations adds, “SGO expands its market reach by working with key industry partners and we are delighted to team up with PlayBox Technology Europe. They share SGO’s core values and we are very impressed with their business model and unshakable track record. Mistika and Mamba FX are a perfect match for PlayBox Technology Europe who provide excellent pre and post-sales support and offer their customers a complete solution with efficient and seamless file-based workflows, which are a key requirement for any post facility or broadcaster.”

NY’s WorleyWorks Adds Verve and Vivacity with Mistika Precision


AArmadillo supplies Mistika Precision Panels for Expanding Grading Department.

WorleyWorks, LLC. has added a Mistika Precision Color Grading Panel from SGO
to furnish its expanding grading department in response to demand for one-stop color and finishing services. With the support of SGO’s local partner, AArmadillo, it has stepped-up to industry-leading grading technology to deliver the best finish.

WorleyWorks became the first New York studio to invest in Mistika. Having recently added a second system earlier this year
, they have now integrated Mistika and new panels into their workflow. The company’s two Mistika systems play a vital role, where one is used as the predominant client-facing “Hero” suite and the second for back-ups or on set purposes. WorleyWorks has created a niche in the feature film and commercials markets by working with some of the world’s most creative directors such as Sharmeen Obaid Chinoy and Ang Lee, where they produced one of the country’s first High Frame Rate-Stereo 3D-2K 60p workflows.

Jack Reynolds, WorleyWorks DI Colorist states, “The precision panel is the final piece of the puzzle for us, the real-time performance of Mistika has always been a massive asset when working against tight deadlines, when you combine this with the added tactile control and custom mapping features of the precision panel, you create an environment where creativity and efficiency can coexist. The more efficient our pipeline, the more time we have in the color session to create beautiful images and the happier our clients are on completion.”

CEO and Co-Founder Greg Worley expands, “SGO’s Mistika technology has always bucked the trend and delivers performance and functionality that other systems struggle to match. Although other manufacturers boast of competent tools, Mistika’s vast 2D and 3D feature-sets, in our view, far outshine the competition in helping us to post produce exquisite images.”

“WorleyWorks continues to lead NY post with their Mistika, they can now offer Extended Dynamic Range/Dolby Vision as a delivery format if required. The delivery of the Mistika Precision Panel will increase efficiencies within the suite, multiple palettes, effects and layers can be applied simultaneously and remain completely interactive during the session.” CEO Colin Ritchie of SGO’s North American Reseller Partner, AArmadillo says. “Greg is a great customer, he knows the Mistika team is focused on the tools that will keep WorleyWorks at the “bleeding edge” of this industry with unparalleled rendering speed and tools that deliver 99.9% of the creatives’ requests.”

Geoff Mills, SGO’s Director of Global Sales & Operations comments, “WorleyWorks’ appeal is their fresh approach to the complete post production service including adept color grading and creating unique looks. Mistika’s credibility and ability to work with 4K material in real time, from RAW camera footage is a real advantage. As a boutique business they felt it was important to have the most efficient grading functionality available in order to meet the various challenges. Mistika’s exciting future-proofing attributes are an important consideration to WorleyWorks and we are delighted to see their investment reap growth and success now and for many years ahead.”

Founded seven years ago by Greg and Minah Worley, WorleyWorks has an excellent reputation in New York for attracting high-end commercials and feature film work. The company provides bespoke services in 2D, HFR, Stereo 3D, and 4K post production, including DI color grading and compositing, high-speed lighting, for clientèle that include Paramount, Universal and Viacom.

ABOUT WORLEYWORKS, LLC.
A stones throw away from the Williamsburg Bridge, the Brooklyn facility boasts some of the most powerful and advanced technology available. The Company harnesses this power to offer unrivaled efficiency and an expansive creative toolset to ensure projects are cut/colored/delivered to the highest possible standard.

Servicing the Film/TV Markets in NYC and beyond, WorleyWorks’ team of creatives are dedicated to providing support at all stages of production, they supply equipment for production, workflow design, suites for editorial and complete Digital Intermediate services.

Whether it’s HD, 2K, 4K, 6K, 8K+ resolution, 16 bit half floating point, High Frame Rate, ACES, Stereo 3D, or all of the above, WorleyWorks offers a full range of services from acquisition all the way through to creation of the final DCP.
Visit them at www.worleyworks.com
Read the WorleyWorks Blog at www.worleyworks.com/blog/
For Further information, contact: info@worleyworks.com or call (646) 797-2941, (85 N 3rd St, Brooklyn, NY 11249)

ABOUT AARMADILLO, INC.
AArmadillo, Inc. offers post-production film / TV companies as well as manufacturers, a variety of services based on over 40 years combined expertise and skill-sets within the entertainment industry.
Visit them at www.aarmadillo.com
For further information, contact Colin Ritchie, AArmadillo, Cell: 310 871 8905; Fax 603 737 9766.

SGO to Showcase Mistika’s Real-time Capabilities with Mamba FX at BIRTV


SGO Booth 8B09, CIEC, Beijing, 27 – 30 August 2014

20 August 2014, Beijing, China – Mistika and Mamba FX will be showcased at the SGO Booth 8B09 at BIRTV held at the CIEC in Beijing from 27 – 30 August. BIRTV provides an inspiring platform for creatives featuring leading-edge technology in a rapidly growing marketplace, attended by over 55 000 people across the world.

Powerfully different, Mistika is recognised as the most potent finishing and grading system for projects at any resolution and frame rate, including 4K at 60P and stereoscopic 3D. Mistika’s diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines. SGO will preview the new Mistika version 8.2 software at BIRTV which includes many new and unique features such as their in-context node based compositing capability and the incredible Spatial Isolation Toolset, which was unveiled for the first time at NAB in April this year.

Customers visiting the SGO booth 8B09 will witness Mistika’s stunning performance with mixed resolution raw camera files on the same timeline in real-time. Also on show will be Mistika’s next-generation colour finishing functionalities supporting the Precision Grading Panels. Other new features include support for Dolby Vision, improved ACES workflows, enhanced AAF support, Dolby Atmos DCP generation and support for an even wider range of image codecs such as Canon’s RMF, Sony’s XAVC and ProRes 4:4:4:4. To meet high customer demand for the new toolset, Mistika 8.2 will also be launched this August, prior to IBC, with a preview of the next version 8.4 being demonstrated at IBC.

Redefining VFX, Mamba FX provides unlimited compositing layers in a resolution-free, node-based environment, running on Windows, Linux and now also on Mac. Main headlines for Mamba FX 2.0 include the Layer Route Effect for working with multi-layer EXR files; a “Spatial Isolation Keyer” interfacing with metadata and the high-speed, “point cloud” shape tracker, enabling compositors to speedily track 2D roto-shapes to shots.

“SGO is delighted to attend BIRTV again this year in an exciting and vital market, and we continue to make our customer requirements a priority focus in the region and abroad, in order to provide the best creative technology that the industry demands.” says SGO’s CEO Miguel Angel Doncel.

Chinese companies already adopting Mistika include the Xuke 3D team, Guangxi TV, The China Academy of Broadcasting and Planning, Royia Media Group, JiangSu TV, Xian Changqing TV, Goldrose Media, PPO Group, Phenom China and many others.

Global credits span every type of production from commercials for Emirates Airlines, television drama for BSkyB and feature films such as Peter Chan’s American Dreams in China, Flying Swords of Dragon Gate, Young Detective Dee: Rise of the Sea Dragon, Edge of Tomorrow, Stalingrad, The Hobbit Trilogy, Switch, Transformers: Age of Extinction, Walking With Dinosaurs (for BBC Earth), The Amazing Spiderman 2 and many others. Mistika also played a major role in David Attenborough’s Natural History Museum Alive (3D) 4K film which received a BAFTA TV Award.

Visitors to the SGO Booth can also meet specialists from SGO’s China Office, including Eric Liu (Tel: 13910737940, Eric@sgo.es); Jackeyia Zhang (Tel: 18601136665‍, Jackeyia@sgo.es) and David Rivero (Tel: 13041297729‍, david.divm@gmail.com‍). Advance bookings for Mistika and Mamba FX demonstrations can be made by contacting them directly or at feelthedifference@sgo.es.

Register for BIRTV 2014 here.

Follow SGO on Twitter @SGOMistika.

SGO China presents Mistika’s powerful Toolsets and revolutionary Capabilities at BIRTV 2013


Booth 8B 09, 21– 24 August 2013 – The China International Exhibition Centre (CIEC), Beijing

SGO presents its flagship product Mistika at China’s major broadcasting industry trade show, BIRTV again this year.

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Mistika and HP shed light on Star Trek Into Darkness at Post Production Conference in Madrid – 30th May 2013


Mistika is good at Bad Robot

Mistika has opened up an entirely new world of workflow efficiency and quality control to us by bringing high-end finishing capabilities inside our facility.”

Ben Rosenblatt, Production Executive, Bad Robot

Star Date: Madrid, Thursday 30th May 2013, 10.15 am

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