SGO GOES VIRTUAL AT NAB


Mistika Unveils Ground-breaking Developments in Las Vegas

SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre

SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.

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Mistika showcases Cutting-Edge HDR Colour-Finishing on the Canon stand at BVE 2016


Canon Stand L30 – 23 – 25 February Excel London

SGO spearheads innovation for those who aspire to be the best, and is delighted to partner with Canon at BVE this year, to display the latest pioneering advancements in HDR technology. Mistika will drive a dynamic end-to-end HDR-4K “Glass-to-Glass” colour-process workflow demonstration on Canon’s stand L30 in the HDR zone.

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The Force will be with SGO and Canon at the 20th Edition of the #3Dday


4K and HDR are still hot topics in the industry. SGO and Canon have invited two exceptional guests to share their thoughts, insight and experience working with 4K and HDR, at the Academia de Cine in Madrid on the 3rd of December, 2015.

REGISTER HERE

Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor at Bad Robot, will speak about high-end productions complex workflows. Juan, who has been involved in projects such as Star Wars: Episode VII The Force Awakens, Transformers: Age of Extinction and Star Trek into Darkness, will share his experience working at J.J. Abrams’ production company Bad Robot using Mistika. Juan highlights that “its versatility to work in non-destructive complex workflows, where you work with raw colour and decisions are made using reversible documents preserving metadata that allow to make pertinent changes without quality loss”.

Sebastien Devaud, Director and Producer at BigSensor Films, will talk about a number of different topics including 4K shootings, using real world examples taken from his professional experience.

3Dday’s philosophy continues to be offering a networking event for professionals to discuss latest industry trends. In line with this, after the conference, SGO and Canon will host the #3Dday party at Moby Dick club. This years attendees will also have the opportunity to take part in a raffle, to be in with a chance of winning a Canon XC10 videocamera and SGO’s Mamba FX compositing software license. Make sure you bring your business card with you!

RSVP by confirming your attendance to the conference and party here: http://3dday.eventzilla.net
Make sure you register before the deadline as seats are limited and will be allocated on a first come, first served basis.

PROGRAMME
Conference: 4K and HDR workflows . Academia de Cine, Calle Zurbano 3, Madrid
10.00 Reception
10.15 Introduction
10.30 Sebastien Devaud, Director and Producer, Bigsensor Films
11.15 Q&A
11.30 Coffee Break
12.00 Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor, Bad Robot
13.15 Q&A
13.30 End

3Dday Party: Sala Moby Dick, Av. de Brasil 5, Madrid
20.00 3Dday Party begins! Expect drinks, food, a few surprises, and the chance of taking home a fantastic Canon XC10 videocamera and SGO’s Mamba FX compositing software license.

SGO’s Remarkable Pizzazz Captivates World-Class Creatives at IBC


Enriching Mistika Sessions Engaged Audiences On All Levels

This IBC we did something Different, feel the SGO vibe…

The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.

The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.

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Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.

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Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.

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Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.

In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.

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It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”

Future-Proof Innovation at BIRTV


26 – 29 August 2015 – Booth 8B16 – Altec Digital System Limited.

China International Exhibition Center, 6 Beisanhuan East Road, Chaoyang District, 100028, Beijing, China

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