“Mistika is a Massive Benefit to any Business”
Adam Scott, General Manager, Spectrum Films, Sydney, Australia
“It’s an exciting time in our industry. It’s about being more efficient with what you have, there are no longer boundaries – the bricks and mortar post facility model might change completely. That’s why Mistika’s flexibility fits in with this model perfectly.”
Adam Scott, GM, Spectrum Films
Tech industry veteran Jose Luis Montero has been appointed as Regional Sales Manager for SGO’s Latin American sector, where he will play an influential role in promoting Mistika. An accomplished sales manager with over 18-years experience of developing complex I.T. projects, along with his vast background in electronic engineering and extensive knowledge of the European and Latin American market, makes him the perfect fit for SGO. He is also an impressive linguist, with proficiency in fluent Spanish, English and Portuguese.
In addition, Tanya Walker has been hired as SGO’s new Marketing Manager. She is a savvy marketeer with broad experience working with market leaders and big-brand innovators including Virgin Media, Vue Entertainment, Clarks and BMW. Tanya has recently relocated from London where she worked as an account director for a global marketing agency to Madrid, where SGO’s Head Office is based. Well-versed in all aspects of marketing, she is equipped to readily address the challenges of the post production arena.
4K and HDR are still hot topics in the industry. SGO and Canon have invited two exceptional guests to share their thoughts, insight and experience working with 4K and HDR, at the Academia de Cine in Madrid on the 3rd of December, 2015.
Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor at Bad Robot, will speak about high-end productions complex workflows. Juan, who has been involved in projects such as Star Wars: Episode VII The Force Awakens, Transformers: Age of Extinction and Star Trek into Darkness, will share his experience working at J.J. Abrams’ production company Bad Robot using Mistika. Juan highlights that “its versatility to work in non-destructive complex workflows, where you work with raw colour and decisions are made using reversible documents preserving metadata that allow to make pertinent changes without quality loss”.
Sebastien Devaud, Director and Producer at BigSensor Films, will talk about a number of different topics including 4K shootings, using real world examples taken from his professional experience.
3Dday’s philosophy continues to be offering a networking event for professionals to discuss latest industry trends. In line with this, after the conference, SGO and Canon will host the #3Dday party at Moby Dick club. This years attendees will also have the opportunity to take part in a raffle, to be in with a chance of winning a Canon XC10 videocamera and SGO’s Mamba FX compositing software license. Make sure you bring your business card with you!
RSVP by confirming your attendance to the conference and party here: http://3dday.eventzilla.net
Make sure you register before the deadline as seats are limited and will be allocated on a first come, first served basis.
Conference: 4K and HDR workflows . Academia de Cine, Calle Zurbano 3, Madrid
10.30 Sebastien Devaud, Director and Producer, Bigsensor Films
11.30 Coffee Break
12.00 Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor, Bad Robot
3Dday Party: Sala Moby Dick, Av. de Brasil 5, Madrid
20.00 3Dday Party begins! Expect drinks, food, a few surprises, and the chance of taking home a fantastic Canon XC10 videocamera and SGO’s Mamba FX compositing software license.
Mistika’s Ground-Breaking HDR Technology is in the Japanese Spotlight.
SGO’s Japanese Reseller Partner KYOSHIN Communications showcases the performance-leading Mistika colour-finishing post production system again at this year’s InterBEE from 18 – 20 November in Tokyo.
On KYOSHIN’s Booth (4201, Hall 4), two state-of-the-art Mistika systems will be on display to demonstrate stunning HDR 4K 60P content on Canon and SONY monitors. SKY Perfect TV’s HDR test broadcasting programme will also be seen for the first time on the eye-catching 24-inch 4K Canon monitor with a Hybrid Log Gamma. With a secure foothold in the Japanese market, SGO already has important customers in Japan who rely on its innovative Mistika technology, one of them being Tokyo Sound Production (TSP), who have already started to provide HDR 4K / 8K delivery services. Most of the HDR content featured on KYOSHIN’s booth is courtesy of TSP which recently invested in a Mistika system to boost their broadcast services. SGO’s Product Application Specialist Nicholas Recagno will present informative HDR grading demos and Japanese Product Specialist Shinpei Takoshima will outline the efficient and flexible offline-to-online post production process using Mistika.
Also new this InterBEE: – KYOSHIN and SGO are partnering with Canon to display its pioneering advancements in HDR technology. A Mistika system will be on Canon’s Booth 6123 in Hall 6 with Product Application Specialist – SGO Korea, Jihyung Kang, at the controls to show how it plays an integral part of an end-to-end HDR-4K colour-process workflow.
Mistika is a complete post solution, seamlessly integrating colour-finishing, compositing and delivery on one single system. It is also resolution, colour-space and frame-rate independent featuring real-time performance, even at 4K / 8K 60P and above. Mistika can post produce any project, including 4K and 8K, whether it is for broadcast, cinema or commercials, pretty fast and all in real-time. Latest developments on show in Mistika include leading colour grading features to make the most out of HDR images, linked to the stylish Mistika Precision finishing control surface. An entirely new media management sub-system with new features that allow transparent migration between colour spaces.
KYOSHIN’s President Shigeru Ojima states, “InterBEE is an ideal platform to promote Mistika’s powerful capabilities. Many post facilities in Japan are looking to SGO’s Mistika to support their current and upcoming projects to provide consistency with higher-resolution formats being adopted for production, broadcast and display technology. In addition, with the Japanese government encouraging 4K and 8K investments in the domestic retail sector in time for the future Olympic Games, we are in a great position to be able to confidently equip our customers to meet their clientèle’s expectations with Mistika’s unprecedented 4K abilities.”
SGO Group’s Director of Global Sales and Operations Geoff Mills, who will be at the event states, “KYOSHIN are doing an incredible job at raising awareness of Mistika in the Japanese market, ensuring that customers are future-ready, and especially as excitement grows as we head towards the 2020 Tokyo Olympic year. Our presence, in partnership with KYOSHIN at InterBEE2015, gives industry professionals a chance to see how investing in SGO’s future-proof technology brings immense value, by providing a huge competitive edge.”
Visit the KYOSHIN Booth and see Mistika in action. Advanced bookings for Mistika demonstrations can be made by contacting SGO at email@example.com.
KYOSHIN and the SGO team look forward to seeing you in Tokyo! Visitors can register for the show at http://www.inter-bee.com/en
Studio purchases six finishing and grading systems as part of its multi-million dollar expansion.
Enriching Mistika Sessions Engaged Audiences On All Levels
This IBC we did something Different, feel the SGO vibe…
The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.
The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.
Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.
Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.
Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.
In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.
It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”
26 – 29 August 2015 – Booth 8B16 – Altec Digital System Limited.
China International Exhibition Center, 6 Beisanhuan East Road, Chaoyang District, 100028, Beijing, China
SGO Leads Broadcast Creativity to new Heights at SMPTE15
14 – 17 July 2015 – Booth D4 – Hordern Pavilion, Moore Park, Sydney
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions features the innovative Mistika Air post production system in Sydney at next month’s SMPTE15 exhibition. Celebrating its 100th year, SMPTE15 is the premier event for the motion imaging and television engineering industries in the Australasian region.
Mojo Media Solution‘s Stuart Monksfield and SGO Product Specialist Peter Amies will be on hand at Booth D4 to reveal the full magnitude and creative mastery of post producing with SGO Mistika. Online editing, colour grading, green screen composites, title effects, shot corrections and restoration work will all be demonstrated, displaying both Mistika’s broad abilities and strengths and mind-blowing speed. With support for XML and AAF-based conforms directly from a multitude of raw camera formats, as well as delivering multiple versions in multiple formats, Mojo Media Solutions will show why Mistika is the must-have hub platform for any post facility and broadcaster.
SGO’s Mistika Air is a complete and powerful conform, online editing, 3D compositing, colour grading and finishing system, suitable for all content for broadcast including TVC’s, Drama, Documentaries and Series. Mistika Air starts at an attractive price point, and retains the same flexibility to mix resolutions, multiple raw camera files, colour spaces and frame rates all on a single timeline.
Mistika Air offers the exact same rich award-winning creative toolsets used to finish and colour grade many of the world’s most successful movies to hit the silver screen in recent years. It is the most versatile system on the market and can be used for projects that span across every type of production, including short and long-form formats, and promos and commercials for big-brand names such as Samsung, Emirates Airlines and Ford as well as television drama for BSkyB. Well-known 2D and 3D feature films that Mistika was involved in include The Hobbit Trilogy, The Great Gatsby, Star Trek Into Darkness and most recently Mad Max:Fury Road and San Andreas, among many other familiar titles listed on the SGO website.
Book a Mistika Air Demo at SMPTE15 by contacting Stuart Monksfield at firstname.lastname@example.org
SMPTE’s biennial Conference and Exhibition is the dominant platform for suppliers, technologists and content creators in the motion-imaging, sound and broadcast industries. Register for the show here.
Australian Cinematographer & Scientist Pawel Achtel creates HFR project for the Giant Screen using Mistika
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions, has been working closely with Australian cinematographer and scientist Pawel Achtel on his high frame-rate stereoscopic 3D project Sea Of Love. Mistika was used for all the colour grading and stereoscopic adjustments.
The incredible project which has been made for the Giant Screen, is being shot at 5K using RED Epic® cameras which has been modified by the installation of Achtel’s custom designed TrueBlue™ optical filter, which virtually removes all magenta contamination in the blue spectra.
Filming under water produces many blue colours in the imagery which on an unmodified RED® camera tends to look magenta. This is because the red photo-sites on the camera sensor are not only sensitive to red light, they are also sensitive to blue light. By replacing the factory supplied OLPF with Achtel’s TrueBlue™ OLPF, the colour separation in the raw camera files is significantly improved. TrueBlue is available now for RED Epic® and RED Dragon® cameras.
In addition, Mojo Media Solutions will also be showcasing SGO’s Mistika at SMPTE15 in Sydney from 14 – 17th July at Booth # D4 where customers will be able to review sample footage from this spectacular project. The SMPTE15 exhibition takes place at the Hordern Pavilion in Moore Park. With world renowned manufacturers SGO and COLORFRONT both sending product specialist to provide support at the exhibition, visitors to the Mojo Media Solutions stand will be able to participate in in-depth demonstrations with opportunities to ask detailed questions from the manufacturers’ own representatives.
Please contact Mojo Media Solutions for more information.
SGO elevates performance of its Mistika and Mamba FX post production products with support for the new NVIDIA® Quadro® M6000 graphics processing unit. This latest GPU is built on NVIDIA’s Maxwell architecture and provides increased performance, which allows SGO’s customers to work even more efficiently with ever-more demanding projects.
SGO’s Mistika post production system, which leverages NVIDIA CUDA programming and is exclusively accelerated by NVIDIA GPUs, is already the envy of competitors because of the real-time creative experience it provides users. Even at 4K and beyond, Mistika allows artists to compose their images without lengthy and distracting breaks for rendering. Adding the new Quadro M6000 extends Mistika’s real-time performance further to include more complicated processes to ensure unrestricted creativity. Mistika can also make use of multiple internal GPU cards, as well as harness the power of remote GPU and CPU processing power, for almost limitless scalability.
“NVIDIA’s continual developments help SGO to provide more creative and more efficient solutions for our customers, letting them stand out from their competitors by offering better, faster and more flexible and powerful services to their clients,” says SGO CEO Miguel Angel Doncel.
“The Quadro M6000 is the world’s most powerful pro graphics card. With 12 GB of memory and 7 teraflops of peak single-precision performance, it’s on an average 30 percent faster than the previous generation across a range of applications,” explains Greg Estes, VP Enterprise Marketing and GM of Media & Entertainment at NVIDIA. “Coupled with SGO’s highly optimised programming and wide-ranging creative tools, this empowers SGO Mistika to provide incredible performance for colour, visual effects and project finishing.”
The Quadro M6000 is supported by both Mistika and Mamba FX. Mistika seamlessly combines colour grading, conforming, online editing and visual effects to provide the complete post production platform. Mamba FX is SGO’s dedicated compositing software, featuring infinite layer compositing, roto-scoping, optical flow tools, OFX support, paint, tracking and much more. Mamba FX is available for free trial from www.sgo.es/mamba-fx.