SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre
With Virtual Reality being widely touted as the “Next Frontier” of post-production innovation, SGO is already prepared with game-changing solutions for the challenges it presents to the industry. Mistika will be a revolutionary product for any company that wants to lead the way in VR.
Mistika Unveils Ground-breaking Developments in Las Vegas
SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre
SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.
SGO, well-established developer of high-end Mistika post-production software, announces the promotion of Geoff Mills to Managing Director.
Already a veteran in the industry, Geoff Mills joined SGO in 2009 as Director of Sales, and was very quickly promoted to head the company’s global sales and operations as Group Director, where he spearheaded the overall international sales strategy. In his new role as Managing Director, he will continue to focus on driving strong customer relationships and further accelerate revenue performance for SGO.
Canon Stand L30 – 23 – 25 February Excel London
SGO spearheads innovation for those who aspire to be the best, and is delighted to partner with Canon at BVE this year, to display the latest pioneering advancements in HDR technology. Mistika will drive a dynamic end-to-end HDR-4K “Glass-to-Glass” colour-process workflow demonstration on Canon’s stand L30 in the HDR zone.
The 30th Goya® Awards presented in Madrid this month, honoured Spain’s best films of 2015.
Mistika-related projects, post-produced by SGO customers El Colorado, Free Your Mind and Next Lab & New Media were deservedly acknowledged with four prestigious Goya® Awards. Fourteen nominations also went to Antaviana Films, El Colorado and Free Your Mind. SGO congratulates its customers for their outstanding use of Mistika and highly-respected accolades.
“Mistika helped us create the gravity and terror necessary to leave the audience trembling.”
Matt Akey, CMO, Legend3D
Hollywood’s most innovative stereo VFX company Legend3D, chose Mistika in “The Walk” directed by Robert Zemeckis. Mistika’s powerful grading creativity was used to immerse audiences into the remarkable account of Philippe Petit’s vertigo-inducing high-wire walk between New York’s Twin Towers in 1974. Legend3D with their Mistika technology, played a key role in the tall order of bringing this true story back to life in stunning three dimensional perception.
“Mistika is a Massive Benefit to any Business”
Adam Scott, General Manager, Spectrum Films, Sydney, Australia
“It’s an exciting time in our industry. It’s about being more efficient with what you have, there are no longer boundaries – the bricks and mortar post facility model might change completely. That’s why Mistika’s flexibility fits in with this model perfectly.”
Adam Scott, GM, Spectrum Films
Tech industry veteran Jose Luis Montero has been appointed as Regional Sales Manager for SGO’s Latin American sector, where he will play an influential role in promoting Mistika. An accomplished sales manager with over 18-years experience of developing complex I.T. projects, along with his vast background in electronic engineering and extensive knowledge of the European and Latin American market, makes him the perfect fit for SGO. He is also an impressive linguist, with proficiency in fluent Spanish, English and Portuguese.
In addition, Tanya Walker has been hired as SGO’s new Marketing Manager. She is a savvy marketeer with broad experience working with market leaders and big-brand innovators including Virgin Media, Vue Entertainment, Clarks and BMW. Tanya has recently relocated from London where she worked as an account director for a global marketing agency to Madrid, where SGO’s Head Office is based. Well-versed in all aspects of marketing, she is equipped to readily address the challenges of the post production arena.
4K and HDR are still hot topics in the industry. SGO and Canon have invited two exceptional guests to share their thoughts, insight and experience working with 4K and HDR, at the Academia de Cine in Madrid on the 3rd of December, 2015.
Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor at Bad Robot, will speak about high-end productions complex workflows. Juan, who has been involved in projects such as Star Wars: Episode VII The Force Awakens, Transformers: Age of Extinction and Star Trek into Darkness, will share his experience working at J.J. Abrams’ production company Bad Robot using Mistika. Juan highlights that “its versatility to work in non-destructive complex workflows, where you work with raw colour and decisions are made using reversible documents preserving metadata that allow to make pertinent changes without quality loss”.
Sebastien Devaud, Director and Producer at BigSensor Films, will talk about a number of different topics including 4K shootings, using real world examples taken from his professional experience.
3Dday’s philosophy continues to be offering a networking event for professionals to discuss latest industry trends. In line with this, after the conference, SGO and Canon will host the #3Dday party at Moby Dick club. This years attendees will also have the opportunity to take part in a raffle, to be in with a chance of winning a Canon XC10 videocamera and SGO’s Mamba FX compositing software license. Make sure you bring your business card with you!
RSVP by confirming your attendance to the conference and party here: http://3dday.eventzilla.net
Make sure you register before the deadline as seats are limited and will be allocated on a first come, first served basis.
Conference: 4K and HDR workflows . Academia de Cine, Calle Zurbano 3, Madrid
10.30 Sebastien Devaud, Director and Producer, Bigsensor Films
11.30 Coffee Break
12.00 Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor, Bad Robot
3Dday Party: Sala Moby Dick, Av. de Brasil 5, Madrid
20.00 3Dday Party begins! Expect drinks, food, a few surprises, and the chance of taking home a fantastic Canon XC10 videocamera and SGO’s Mamba FX compositing software license.
Mistika’s Ground-Breaking HDR Technology is in the Japanese Spotlight.
SGO’s Japanese Reseller Partner KYOSHIN Communications showcases the performance-leading Mistika colour-finishing post production system again at this year’s InterBEE from 18 – 20 November in Tokyo.
On KYOSHIN’s Booth (4201, Hall 4), two state-of-the-art Mistika systems will be on display to demonstrate stunning HDR 4K 60P content on Canon and SONY monitors. SKY Perfect TV’s HDR test broadcasting programme will also be seen for the first time on the eye-catching 24-inch 4K Canon monitor with a Hybrid Log Gamma. With a secure foothold in the Japanese market, SGO already has important customers in Japan who rely on its innovative Mistika technology, one of them being Tokyo Sound Production (TSP), who have already started to provide HDR 4K / 8K delivery services. Most of the HDR content featured on KYOSHIN’s booth is courtesy of TSP which recently invested in a Mistika system to boost their broadcast services. SGO’s Product Application Specialist Nicholas Recagno will present informative HDR grading demos and Japanese Product Specialist Shinpei Takoshima will outline the efficient and flexible offline-to-online post production process using Mistika.
Also new this InterBEE: – KYOSHIN and SGO are partnering with Canon to display its pioneering advancements in HDR technology. A Mistika system will be on Canon’s Booth 6123 in Hall 6 with Product Application Specialist – SGO Korea, Jihyung Kang, at the controls to show how it plays an integral part of an end-to-end HDR-4K colour-process workflow.
Mistika is a complete post solution, seamlessly integrating colour-finishing, compositing and delivery on one single system. It is also resolution, colour-space and frame-rate independent featuring real-time performance, even at 4K / 8K 60P and above. Mistika can post produce any project, including 4K and 8K, whether it is for broadcast, cinema or commercials, pretty fast and all in real-time. Latest developments on show in Mistika include leading colour grading features to make the most out of HDR images, linked to the stylish Mistika Precision finishing control surface. An entirely new media management sub-system with new features that allow transparent migration between colour spaces.
KYOSHIN’s President Shigeru Ojima states, “InterBEE is an ideal platform to promote Mistika’s powerful capabilities. Many post facilities in Japan are looking to SGO’s Mistika to support their current and upcoming projects to provide consistency with higher-resolution formats being adopted for production, broadcast and display technology. In addition, with the Japanese government encouraging 4K and 8K investments in the domestic retail sector in time for the future Olympic Games, we are in a great position to be able to confidently equip our customers to meet their clientèle’s expectations with Mistika’s unprecedented 4K abilities.”
SGO Group’s Director of Global Sales and Operations Geoff Mills, who will be at the event states, “KYOSHIN are doing an incredible job at raising awareness of Mistika in the Japanese market, ensuring that customers are future-ready, and especially as excitement grows as we head towards the 2020 Tokyo Olympic year. Our presence, in partnership with KYOSHIN at InterBEE2015, gives industry professionals a chance to see how investing in SGO’s future-proof technology brings immense value, by providing a huge competitive edge.”
Visit the KYOSHIN Booth and see Mistika in action. Advanced bookings for Mistika demonstrations can be made by contacting SGO at firstname.lastname@example.org.
KYOSHIN and the SGO team look forward to seeing you in Tokyo! Visitors can register for the show at http://www.inter-bee.com/en