SGO Sponsors Creative Week at BAFTA


Showcasing Excellence in Creative Output | 2 – 6 June 2014 – BAFTA, 195 Piccadilly London W1J 9LN

30 May 2014, London, UK – SGO is proud to sponsor Creative Week which takes place at BAFTA from 2 – 6 June, drawing the television, film and advertising worlds together. Creative Week is the perfect environment for visitors to meet SGO and discover even more about Mistika’s remarkable 4K capabilities and Mamba FX’s node-based compositing, within the context of an experts forum. The high-profile event is produced by Media Business Insight (MBI) – the publishers of Broadcast, Screen International and Shots. The full programme covers enticing topics delivered by top industry players from BSkyB, ONSIGHT, The Look, The Mill, The Framestore, The Farm, MPC, Atlantic Productions, and many others.

The Post Perspective session at 15:00 on Thursday 5th June, chaired by Will Strauss as part of the HD Evolved 4K and Beyond seminars, will take place in the David Lean Room and covers Ultra High Definition (UHD) and vital information for anyone working in 4K. Panellists include SGO’s Director of Global Sales and Operations, Geoff Mills, Dave Klafkowski, Technical Director and MD of The Farm and Rik Tester, Post Production Supervisor of ONSIGHT. The discussion includes how the challenges that 4K brings are overcome; the benefits of 4k for both the post sector and producers and where 4K will lead the industry in the future. Mistika is already at the forefront of 4K with all the necessary underlying facilities to post produce 4K projects, even at 60 frames per second, guaranteeing SGO customers a future-proof return in their investment.

Armed with a roaming Mistika, Senior Product Application Specialist Sam Sheppard at SGO will also be at hand on Thursday to provide delegates with a taster of Mistika and a unique opportunity to gain a sense of the system’s immense power and capabilities. For VFX creatives, SGO’s Mamba FX equips artists with resolution-independent compositing with unlimited layers. VFX Sessions at the dedicated The VFX Summit – Imagination Unlimited are outlined here. Other seminars at Creative Week include the Media Summit and the International TV Forum.

SGO’s Director of Global Sales and Operations Geoff Mills states, β€œIn a dynamic and ever-evolving sector, Creative Week provides an inspiring platform from which key figures can discuss their thoughts for pushing beyond the world of HD. SGO is delighted to be involved in this engaging event that encompasses the very best in the television and film markets, of which SGO’s technology is recognised as playing an integral revolutionary leading role.”

Find out more about Creative Week at their website.
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