4K and HDR are still hot topics in the industry. SGO and Canon have invited two exceptional guests to share their thoughts, insight and experience working with 4K and HDR, at the Academia de Cine in Madrid on the 3rd of December, 2015.
Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor at Bad Robot, will speak about high-end productions complex workflows. Juan, who has been involved in projects such as Star Wars: Episode VII The Force Awakens, Transformers: Age of Extinction and Star Trek into Darkness, will share his experience working at J.J. Abrams’ production company Bad Robot using Mistika. Juan highlights that “its versatility to work in non-destructive complex workflows, where you work with raw colour and decisions are made using reversible documents preserving metadata that allow to make pertinent changes without quality loss”.
Sebastien Devaud, Director and Producer at BigSensor Films, will talk about a number of different topics including 4K shootings, using real world examples taken from his professional experience.
3Dday’s philosophy continues to be offering a networking event for professionals to discuss latest industry trends. In line with this, after the conference, SGO and Canon will host the #3Dday party at Moby Dick club. This years attendees will also have the opportunity to take part in a raffle, to be in with a chance of winning a Canon XC10 videocamera and SGO’s Mamba FX compositing software license. Make sure you bring your business card with you!
RSVP by confirming your attendance to the conference and party here: http://3dday.eventzilla.net
Make sure you register before the deadline as seats are limited and will be allocated on a first come, first served basis.
Conference: 4K and HDR workflows . Academia de Cine, Calle Zurbano 3, Madrid
10.30 Sebastien Devaud, Director and Producer, Bigsensor Films
11.30 Coffee Break
12.00 Juan Ignacio Cabrera, Colourist and Stereo 3D Supervisor, Bad Robot
3Dday Party: Sala Moby Dick, Av. de Brasil 5, Madrid
20.00 3Dday Party begins! Expect drinks, food, a few surprises, and the chance of taking home a fantastic Canon XC10 videocamera and SGO’s Mamba FX compositing software license.
Studio purchases six finishing and grading systems as part of its multi-million dollar expansion.
Enriching Mistika Sessions Engaged Audiences On All Levels
This IBC we did something Different, feel the SGO vibe…
The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.
The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.
Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.
Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.
Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.
In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.
It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”
26 – 29 August 2015 – Booth 8B16 – Altec Digital System Limited.
China International Exhibition Center, 6 Beisanhuan East Road, Chaoyang District, 100028, Beijing, China
Japan’s well-established and reputable post facility Tokyo Sound Production (TSP) made the recent forward-thinking move by upgrading to SGO’s Mistika post production system to boost their broadcast projects.
Leading the way, Mistika Ultima provides dependable, efficient and prolific capabilities for broadcasters of content, from HD to 8K 60P. With the Next Generation Television and Broadcasting Promotion Forum having already started the 4K TV Program “Channel 4K” back in 2014, and the multi-channel pay-TV broadcasting SKY Perfect JSAT Corporation commencing its 4K broadcasting service from April 2015, TSP’s Mistika is already playing a vital role in 4K 60P creation. The team are already making full use of the system’s versatility and wide ranging toolsets to service its clients’ immediate demands.
Recent eye-catching footage for a leading Channel 4K program which aired on CS Digital Broadcasting was achieved using Mistika at TSP.
Mistika Operator Shigeyuki Koeda working on the project at TSP says “It is always great to hear positive feedback from our clients about how stable the playback of contents in 4K 60P is with Mistika. After receiving this uncompressed one hour project, I just put the content on the Mistika timeline and made the project play-out. It doesn’t require much time, and with Mistika there is no stress in front of clients.”
In addition, with the Japanese government encouraging 4K and 8K investments in the domestic retail sector in time for the future Olympic Games, TSP is now set to meet its clientèle’s expectations with Mistika’s unprecedented 4K abilities.
Yutaka Hamada, department director at TSP states, “SGO Mistika’s technology is truly impressive. There is virtually nothing Mistika cannot do. It comfortably post produces any project, including 4K and 8K, whether it is for broadcast, cinema or commercials, pretty fast and all in real-time. Its creative features, advanced workflows and resolution-independence have won us over, and it’s taken centre stage here, making us feel secure in the knowledge that we have the world’s most innovative system backing us.” He adds, “As the excitement grows for the 2020 Tokyo Olympic year, we feel prepared and future-ready with Mistika at our side.”
“With higher-resolution formats rapidly gaining a foothold in Japan for production, TV programmes and displays, many post facilities in Japan are looking to SGO’s Mistika to support their current and upcoming projects and provide stability in a fast-paced changing industry. I am delighted that the discerning team at TSP have made this exciting step by putting their trust in SGO technology which is playing a fundamental role in their future strategy.” confirms Geoff Mills, Director of Global Sales and Operations, SGO Group.
SGO Leads Broadcast Creativity to new Heights at SMPTE15
14 – 17 July 2015 – Booth D4 – Hordern Pavilion, Moore Park, Sydney
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions features the innovative Mistika Air post production system in Sydney at next month’s SMPTE15 exhibition. Celebrating its 100th year, SMPTE15 is the premier event for the motion imaging and television engineering industries in the Australasian region.
Mojo Media Solution‘s Stuart Monksfield and SGO Product Specialist Peter Amies will be on hand at Booth D4 to reveal the full magnitude and creative mastery of post producing with SGO Mistika. Online editing, colour grading, green screen composites, title effects, shot corrections and restoration work will all be demonstrated, displaying both Mistika’s broad abilities and strengths and mind-blowing speed. With support for XML and AAF-based conforms directly from a multitude of raw camera formats, as well as delivering multiple versions in multiple formats, Mojo Media Solutions will show why Mistika is the must-have hub platform for any post facility and broadcaster.
SGO’s Mistika Air is a complete and powerful conform, online editing, 3D compositing, colour grading and finishing system, suitable for all content for broadcast including TVC’s, Drama, Documentaries and Series. Mistika Air starts at an attractive price point, and retains the same flexibility to mix resolutions, multiple raw camera files, colour spaces and frame rates all on a single timeline.
Mistika Air offers the exact same rich award-winning creative toolsets used to finish and colour grade many of the world’s most successful movies to hit the silver screen in recent years. It is the most versatile system on the market and can be used for projects that span across every type of production, including short and long-form formats, and promos and commercials for big-brand names such as Samsung, Emirates Airlines and Ford as well as television drama for BSkyB. Well-known 2D and 3D feature films that Mistika was involved in include The Hobbit Trilogy, The Great Gatsby, Star Trek Into Darkness and most recently Mad Max:Fury Road and San Andreas, among many other familiar titles listed on the SGO website.
Book a Mistika Air Demo at SMPTE15 by contacting Stuart Monksfield at firstname.lastname@example.org
SMPTE’s biennial Conference and Exhibition is the dominant platform for suppliers, technologists and content creators in the motion-imaging, sound and broadcast industries. Register for the show here.
Australian Cinematographer & Scientist Pawel Achtel creates HFR project for the Giant Screen using Mistika
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions, has been working closely with Australian cinematographer and scientist Pawel Achtel on his high frame-rate stereoscopic 3D project Sea Of Love. Mistika was used for all the colour grading and stereoscopic adjustments.
The incredible project which has been made for the Giant Screen, is being shot at 5K using RED Epic® cameras which has been modified by the installation of Achtel’s custom designed TrueBlue™ optical filter, which virtually removes all magenta contamination in the blue spectra.
Filming under water produces many blue colours in the imagery which on an unmodified RED® camera tends to look magenta. This is because the red photo-sites on the camera sensor are not only sensitive to red light, they are also sensitive to blue light. By replacing the factory supplied OLPF with Achtel’s TrueBlue™ OLPF, the colour separation in the raw camera files is significantly improved. TrueBlue is available now for RED Epic® and RED Dragon® cameras.
In addition, Mojo Media Solutions will also be showcasing SGO’s Mistika at SMPTE15 in Sydney from 14 – 17th July at Booth # D4 where customers will be able to review sample footage from this spectacular project. The SMPTE15 exhibition takes place at the Hordern Pavilion in Moore Park. With world renowned manufacturers SGO and COLORFRONT both sending product specialist to provide support at the exhibition, visitors to the Mojo Media Solutions stand will be able to participate in in-depth demonstrations with opportunities to ask detailed questions from the manufacturers’ own representatives.
Please contact Mojo Media Solutions for more information.
SGO’s rapid global expansion continues with the recent appointment of technical specialist Black Fiber as another official support partner in Mexico for the Mistika finishing and colour grading post production system and Mamba FX compositing software.
Founded by the initiative of entrepreneurs, Juan Carlos Ertze and Arturo Marín, Black Fiber provides post production solutions integration and support. The company will assist SGO in the region with Mistika training and certification programmes, introductory student seminars as well as provide a local sales and support hotline.
Arturo Marin, Technical Integrator at Black Fiber says, “We are delighted to work with SGO which is a highly regarded world-wide innovator of award-winning software used in many well-known projects. This is an exciting step for us to be able to provide our customers in the region with high-end solutions. We can’t wait to introduce them to SGO’s Mistika and Mamba FX creative technology.”
SGO’s Regional Sales Director Jose Luis Acha, based in Madrid, states, “Black Fiber is a valuable asset to our technical partnership network and we are enthusiastic about the encouraging opportunities that are already arising in the region. Black Fiber’s influence in Mexico will help to increase SGO’s footprint significantly there and help to grow both our businesses for mutual benefit.”
It’s an NAB Wrap – SGO is Absolutely Fabulous in Las Vegas!
SGO unfolded another enthralling chapter at NAB 2015 as it continues to move in an upward direction away from an increasingly uniform market. SGO presented the latest creative and performance-enhancing developments for the Mistika colour grading and finishing platform, as well as new features for the popular node-based compositor Mamba FX.
Visitors from broadcasters, post facilities and film studios could be seen eyeing out the very latest SGO technology. Positive comments that were heard at the SGO booth ranged from bold exclamations – “Mistika saved the day”, to more composed compliments like – “The Industry has handed SGO the Baton”, to direct statements “We must get a Mistika for our studio!” and “Coming to the SGO Booth has truly been the highlight of my NAB experience.”
SGO announced an uprated product line-up at the show where all systems are resolution-independent, giving all users the ability to work in 4K. Moreover, its commercially creative new “Additional Mistika User Log-in” programme enables customers to add further systems without the need to buy extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology in the market. This exclusive approach provides an alternative way for customers to increase their profits while maintaining their competitive edge.
With High Dynamic Range being the hot topic of the show, SGO’s customers are once again the first to embrace new HDR opportunities. On the booth, Mistika was shown creatively manipulating high resolution and HDR material in real time, using the newly integrated Mistika Precision Panel, especially developed for finishing, as well as colour grading.
Mistika also played a key role in Canon’s HDR Theatre at NAB where an end-to-end HDR 4K “Glass to Glass” work-flow was demonstrated – image capture by Canon cameras, HDR grade in Mistika and displayed on a Canon 2000 NIT monitor. Striking footage from “Trick Shot” was used, shot by Gale Tattersall ASC with ACES and HDR supervision by Curtis Clark ASC. The film was originally post produced by Mistika customer FotoKem with grading by John Daro. “The Canon HDR Suite was a great showcase for technology that supported this new and potentially industry changing technology of HDR, it was a must go to location at NAB and a very unique space to demonstrate a new color process.” Colin Ritchie, CEO of Aarmadillo Inc. who was responsible for implementing the Mistika workflow on Canon’s booth commented.
SGO is among the first manufacturers at NAB to publicly announce the use of the NVIDIA® Quadro® M6000 to elevate performance of Mistika and Mamba FX. “As the industry moves to higher resolutions and high dynamic range, the performance demands on finishing and color grading systems increase dramatically”, said Greg Estes, VP Enterprise Marketing, NVIDIA. “SGO is among the first in the world to offer our flagship Quadro M6000 as part of their product line up, providing artists with optimal performance, color accuracy and enterprise-grade reliability.”
Geoff Mills, Director of Global Sales & Operations states, “With the market’s eager scrutiny for incomparable toolsets that make artists stand out from the crowd, SGO provides a supremely unique differentiator. What we are now very excited about is how HDR is coming towards the industry like a train. SGO always has an eye on what is coming next and at the same time, making sure that we are prepared, and staying ahead of the game to the benefit of our much valued customers.”
It was yet another memorable and successful show for SGO.
CEO Miguel Angel Doncel concludes, “The feedback we received about Mistika and Mamba FX has been terrific. We are honoured to be able to provide future-proof cutting-edge technology to those creative companies that drive our industry forward.”
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