SGO Leads Broadcast Creativity to new Heights at SMPTE15
14 – 17 July 2015 – Booth D4 – Hordern Pavilion, Moore Park, Sydney
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions features the innovative Mistika Air post production system in Sydney at next month’s SMPTE15 exhibition. Celebrating its 100th year, SMPTE15 is the premier event for the motion imaging and television engineering industries in the Australasian region.
Mojo Media Solution‘s Stuart Monksfield and SGO Product Specialist Peter Amies will be on hand at Booth D4 to reveal the full magnitude and creative mastery of post producing with SGO Mistika. Online editing, colour grading, green screen composites, title effects, shot corrections and restoration work will all be demonstrated, displaying both Mistika’s broad abilities and strengths and mind-blowing speed. With support for XML and AAF-based conforms directly from a multitude of raw camera formats, as well as delivering multiple versions in multiple formats, Mojo Media Solutions will show why Mistika is the must-have hub platform for any post facility and broadcaster.
SGO’s Mistika Air is a complete and powerful conform, online editing, 3D compositing, colour grading and finishing system, suitable for all content for broadcast including TVC’s, Drama, Documentaries and Series. Mistika Air starts at an attractive price point, and retains the same flexibility to mix resolutions, multiple raw camera files, colour spaces and frame rates all on a single timeline.
Mistika Air offers the exact same rich award-winning creative toolsets used to finish and colour grade many of the world’s most successful movies to hit the silver screen in recent years. It is the most versatile system on the market and can be used for projects that span across every type of production, including short and long-form formats, and promos and commercials for big-brand names such as Samsung, Emirates Airlines and Ford as well as television drama for BSkyB. Well-known 2D and 3D feature films that Mistika was involved in include The Hobbit Trilogy, The Great Gatsby, Star Trek Into Darkness and most recently Mad Max:Fury Road and San Andreas, among many other familiar titles listed on the SGO website.
Book a Mistika Air Demo at SMPTE15 by contacting Stuart Monksfield at email@example.com
SMPTE’s biennial Conference and Exhibition is the dominant platform for suppliers, technologists and content creators in the motion-imaging, sound and broadcast industries. Register for the show here.
Australian Cinematographer & Scientist Pawel Achtel creates HFR project for the Giant Screen using Mistika
SGO’s Asia Pacific Reseller Partner, Mojo Media Solutions, has been working closely with Australian cinematographer and scientist Pawel Achtel on his high frame-rate stereoscopic 3D project Sea Of Love. Mistika was used for all the colour grading and stereoscopic adjustments.
The incredible project which has been made for the Giant Screen, is being shot at 5K using RED Epic® cameras which has been modified by the installation of Achtel’s custom designed TrueBlue™ optical filter, which virtually removes all magenta contamination in the blue spectra.
Filming under water produces many blue colours in the imagery which on an unmodified RED® camera tends to look magenta. This is because the red photo-sites on the camera sensor are not only sensitive to red light, they are also sensitive to blue light. By replacing the factory supplied OLPF with Achtel’s TrueBlue™ OLPF, the colour separation in the raw camera files is significantly improved. TrueBlue is available now for RED Epic® and RED Dragon® cameras.
In addition, Mojo Media Solutions will also be showcasing SGO’s Mistika at SMPTE15 in Sydney from 14 – 17th July at Booth # D4 where customers will be able to review sample footage from this spectacular project. The SMPTE15 exhibition takes place at the Hordern Pavilion in Moore Park. With world renowned manufacturers SGO and COLORFRONT both sending product specialist to provide support at the exhibition, visitors to the Mojo Media Solutions stand will be able to participate in in-depth demonstrations with opportunities to ask detailed questions from the manufacturers’ own representatives.
Please contact Mojo Media Solutions for more information.
Intelligent Broadcasting with Mistika Air Ultra
26 – 28 March 2015 – Booth 4101,5109 – China International Exhibition Centre (CIEC)
SGO China, with authorised reseller partner Beijing Offline Video Tech Co. Ltd will showcase Mistika Air Ultra from 26 – 28 March at Booth 4101, 5109 at the China Content Broadcasting Network Exhibition (CCBN2015) at the CIEC in Beijing. On display will be the latest version of the Mistika post production system with Tangent Element Grading Panels.
Mistika Air – Post for Broadcasters – Creative Freedom to Air
Mistika Air is a specific version of Mistika especially tailored for broadcasters of HD, Ultra HD and beyond. Mistika Air Ultra allows for even greater speed and throughput in a crowded multi-platform environment that caters for the delivery of high resolution programmes. Mistika provides a viable and stress-tested solution which promotes seamless integration and high-end production tools for HD, Ultra HD and 8K productions. Mistika also boasts 4K HFR modes at 59p and 60p speeds for the UHD market, supported through the QuadSDI standard.
With over 1000 exhibitors, CCBN2015 is the largest broadcasting technology expo in the Asia-Pacific region, attracting over 100,000 delegates from across 30 countries. CCBN provides a platform for interaction between Chinese and foreign enterprises in the broadcasting sector. As China’s economy continues to grow, the role of Chinese companies in the global broadcast and media technology market is becoming ever more important.
Register for the show at www.ccbn.tv/en/
For further information, contact Jackeyia Zhang, SGO China’s Sales Manager, MP:+8618601136665
The 23rd China Content Broadcasting Network Exhibition features a combination of exhibition with technical and business conferences. The Keynote Speech Conference (March, 25, 2015) and the CCBN-Broadcasting Development Forum (CCBN-BDF) allow industry leaders to illuminate the latest trends and showcase cutting edge broadcast technologies. CCBN is your access to the Chinese marketplace. Visit them at www.ccbn.tv/en/
About Beijing Offline Video Tech Co.Ltd
Visit them at www.offlinevideo.com
With determined focus to reinforce and expand Mistika’s influence in Eastern Europe, as well as build on its existing success in the region, an enterprising collaboration between SGO and PlayBox Technology Europe has been confirmed. This mutually beneficial strategic move will help to further extend Mistika’s prominent position in the area as a complete and powerful post production solution with the profound capability to dramatically enhance broadcasting efficiency. With over 15,000 multi-national broadcast and branding channels on air, PlayBox is trusted by global broadcasters offering a “complete solutions service” for their dealers and clients.
Ivanka Vassileva, Executive Director of PlayBox Technology Europe states, “PlayBox Technology Europe has retained a strong presence in the broadcast, film and post production markets in the Balkans for over fifteen years now. The Company is also the main distributor in Eastern Europe for the most advanced and renown worldwide brands of creative software, armed with modern vision as well as contemporary approaches.” Ivanka Vassileva continues, “We have selected Mistika because it complements the PlayBox Technology Europe vision to provide large-scale solutions in a single product. Mistika is designed to meet the needs of single users as well as the expectations of large organisations with advanced requirements. We like the fact that Mistika has combined all the creative capabilities for real time editing, VFX, colour correction and finishing, in a cohesive way. We think that Mistika will provide our customers with all they need for post production.”
“SGO continues to deliver technically sound and robust Mistika systems that integrate well with other technology that customers own. It is a very exciting time in the industry to work with PlayBox Technology Europe. They will help play an important role in increasing awareness of the advantages that SGO’s Mistika and Mamba FX offer, both to new channels and established broadcasters, in terms of efficiency, reliability and expandability in the Eastern European domain. Our combined efforts will translate into viable solutions that deliver value and quality-service for customers all round, covering the main sectors in countries such as Bulgaria, Romania, Poland, Hungary, the Czech Republic, Bosnia-Herzegovina, Croatia, Slovakia, Slovenia, Serbia, Macedonia, Montenegro, Moldova, Estonia, Belarus and many others.” confirms Jose Luis Acha, Regional Sales Manager at SGO.
Geoff Mills, SGO’s Director of Global Sales & Operations adds, “SGO expands its market reach by working with key industry partners and we are delighted to team up with PlayBox Technology Europe. They share SGO’s core values and we are very impressed with their business model and unshakable track record. Mistika and Mamba FX are a perfect match for PlayBox Technology Europe who provide excellent pre and post-sales support and offer their customers a complete solution with efficient and seamless file-based workflows, which are a key requirement for any post facility or broadcaster.”
World Première in Official Selection of the Berlin International Film Festival 2015
Wim Wenders’ production company Neue Road Movies entrusted online artist Christian Tröger and SGO’s Mistika at ARRI Mitte to complete the post production of “Every Thing Will Be Fine”.
The film celebrates its World Première in the Official Selection at the 65th Berlin International Film Festival this week. It was produced by Gian-Piero Ringel with DoP Benoît Debie, and director of stereography, Joséphine Derobe. Director Wim Wenders was also nominated for three Oscar© Awards for Buena Vista Social Club, PINA and The Salt of the Earth.
Christian Tröger is a key member of the creative team at ARRI Mitte’s state-of-the-art facility, in the heart of Berlin. He chose Mistika to perform the online, conform, depth grading, finishing and subtitling in the film. The solid relationship that exists between Neue Road Movies and the team at ARRI Mitte dates back to 2008, when they worked together on high-profile films such as Palermo Shooting, PINA, and most recently, all six episodes of Cathedrals of Culture.
“Mistika has established a successful track record which has made a lasting impression on our clients. The system played a central role in the post production of many complex film projects, and always served as the main hub for each department. Aware of how incredibly reliable and powerful the Mistika is from previous experience, it was great when Neue Road Movies approached us to do it all over again for “Every Thing Will Be Fine”, notes Christian.
“Mistika was an asset at every stage of the project. It handled the native camera formats and was involved in overcoming challenges throughout the entire post process for the 2K-S3D delivery.” Christian reflects. “Mistika’s efficiency and speed enabled the team at ARRI Mitte to expediently execute the depth-grade at the same time as the colour grade, in two separate suites and dedicated artists. This also had a unifying effect by including the DoP, Director and Stereographer into the post production process and enabling the completion of the project’s final stages to take place collaboratively.”
Synergy of A Perfect Timeline in a Mistika-Centred Workflow
Christian briefly describes the harmonious workflow process at ARRI Mitte and how it helped to bring about a productive outcome, “Our Mistika-driven workflow ensured that the online and conform always led to a perfect stereo timeline which only ever required touching-up colour grading-wise, for the final look. The shared pipeline also catered for the VFX department that required perfectly aligned images for precise tracking and roto-scoping tasks. It meant that right from the start, the colorist’s source files were adjusted and received directly from the Mistika timelines.”
Christian adds further, “Step-by-step, the final depth-graded version took form within a 2K-framed scope 16bit file. Mistika perfectly stereo-matched the left and right eye images that were made at earlier stages of the two symbiotic grading sessions. The synergy between the colour and depth grading suites are now part of the standard procedure at ARRI Mitte, owing to Mistika’s unique capabilities and polished toolset. We have a streamlined process in place here now which is a time-efficient way to work.”
The Finer Details in Clever Subtitling Techniques
During two weeks of grading, the subtitle versions were then prepared over various shifts in a dedicated Mistika timeline created by using the DCI XMLs. Oscar award-winning director Wim Wenders and stereographer Josephine Derobe were eager to present the subtitled version of the film to the festival in a more creative way. They wanted the subtitles to appear outside of the film’s frame. Although it is not a convenient design for distribution purposes, they knew it would work well for a première.
Christian explains how they designed it, “We conducted a few tests to set-up a scope picture inside a flat DCP, but with very low luminance and within the “letterbox” shape of the film frame itself.” He continues, “Darkening the images helped to eliminate “ghosting” and we kept the image as clean as when it had first originally been shot by the DoP. I then finished the scope and continued working with the finals in the prepared subtitle environment, which retained all the metadata, leading to a flat derivative with subs. We then spent an additional session concentrating fully on defining the detailed depth of each sub for the final stereoscopic version. This formed the foundation template from which all of the other language versions were to proceed from later on.”
Mistika’s Interactivity Made “On-Demand Screening” a Breeze
Another great advantage of having Mistika on board was that both the director and stereographer could quite comfortably focus on their own specific areas at their own convenience. Mistika’s immediacy, speed and real-time capacity, along with its batch render, played a crucial role in making this a reality.
“It literally took us a matter of minutes to combine their respective depth and colour grading work for prompt viewing on a big screen at our in-house theatre.” Christian reveals. “We called them “On-Demand Screening Sessions” and they were designed to be delivered on impulse and as often as the client required for their visual ease which Mistika smoothly facilitated.”
Christian expands, “It was a great opportunity for our clients to address and analyse various elements in the dedicated sessions, and always in regard of one another. They were able to see what a decision about contrasts in the colour-timing session would look like, for example, combined with a certain depth budget defined at the same time in the other suite. Another illustration was how the VFX and depth of a certain scene would come across with a different look, and so forth. This coefficient workflow was down to Mistika’s flexibility and would not have been possible if the software was not able to connect openly with our existing technology and communication modes that most modern post facilities like ours comes with.”
Stereographer Joséphine Derobe says, “As a stereographer, I have worked with a variety of companies in Europe that use Mistika. I believe in SGO’s remarkable technology and admire its accuracy, versatility and beautiful toolset, that provides me with a plethora of options to choose from in order to deliver a truly great picture with sheen, even after filming has taken place.”
Christian and the team at ARRI Mitte achieved exceptionally high quality results and met the tight deadlines and high-level demands with coordinated professionalism that an international feature film involves. Christian closes with the following statement, “As a Mistika operator, I have the confidence that I can deliver uncompromising image quality perfection of the highest standards to our clients – producers and creatives on all of our projects. I can therefore conclude by echoing this specific film title, that “Everything Was Absolutely Fine with Mistika at ARRI Mitte” and the production team was very pleased with the results.”
“Every Thing Will Be Fine” is based on a script written by Bjørn Olaf Johannessen, which portrays a traumatised writer’s life-changing struggle to make sense of what happened after accidentally running over and killing a child. It will be released in cinema theatres on 2nd April 2015.
SOME OF THE CREDITS INCLUDE
Post Production System and Technology – SGO’s Mistika
Post Production Facility – ARRI Mitte Berlin
Online Editor – Christian Troeger
Cast: James Franco, Charlotte Gainsbourg, Rachel McAdams, Marie-Josée Croze
Director: Wim Wenders
Script: Bjørn Olaf Johannessen
Producer: Gian-Piero Ringel
Director of Photography: Benoît Debie
Stereographer: Joséphine Derobe
Music: Alexandre Desplat
3D Producer: Erwin M. Schmidt
World Sales: HanWay Films
Release Date – 2 April 2015 distributed by Warner Bros.
ABOUT ARRI MITTE
Arri Film & TV Services Berlin GmbH, Auguststr. 48, 10119 Berlin , Phone +49 30 726267-150
Visit them at http://www.arrimitte.de/en/
ABOUT NEUE ROAD MOVIES
Berlin based independent production company NEUE ROAD MOVIES was established in 2008 by director/producer Wim Wenders and producer Gian-Piero Ringel. The company is dedicated to working with innovative directors and focuses on international co-productions with a crossover potential. The producers in the company are Wim Wenders and Gian-Piero Ringel. They are supported by Martina Hedwig, Bernadette Kamp and Christine Rennert.
Contact: Neue Road Movies GmbH, Saarbrücker Straße 24, D-10405 Berlin, fon: +49 30 8145293 50; fax: +49 30 8145293 75
Visit them at www.neueroadmovies.com
AArmadillo supplies Mistika Precision Panels for Expanding Grading Department.
WorleyWorks, LLC. has added a Mistika Precision Color Grading Panel from SGO to furnish its expanding grading department in response to demand for one-stop color and finishing services. With the support of SGO’s local partner, AArmadillo, it has stepped-up to industry-leading grading technology to deliver the best finish.
WorleyWorks became the first New York studio to invest in Mistika. Having recently added a second system earlier this year, they have now integrated Mistika and new panels into their workflow. The company’s two Mistika systems play a vital role, where one is used as the predominant client-facing “Hero” suite and the second for back-ups or on set purposes. WorleyWorks has created a niche in the feature film and commercials markets by working with some of the world’s most creative directors such as Sharmeen Obaid Chinoy and Ang Lee, where they produced one of the country’s first High Frame Rate-Stereo 3D-2K 60p workflows.
Jack Reynolds, WorleyWorks DI Colorist states, “The precision panel is the final piece of the puzzle for us, the real-time performance of Mistika has always been a massive asset when working against tight deadlines, when you combine this with the added tactile control and custom mapping features of the precision panel, you create an environment where creativity and efficiency can coexist. The more efficient our pipeline, the more time we have in the color session to create beautiful images and the happier our clients are on completion.”
CEO and Co-Founder Greg Worley expands, “SGO’s Mistika technology has always bucked the trend and delivers performance and functionality that other systems struggle to match. Although other manufacturers boast of competent tools, Mistika’s vast 2D and 3D feature-sets, in our view, far outshine the competition in helping us to post produce exquisite images.”
“WorleyWorks continues to lead NY post with their Mistika, they can now offer Extended Dynamic Range/Dolby Vision as a delivery format if required. The delivery of the Mistika Precision Panel will increase efficiencies within the suite, multiple palettes, effects and layers can be applied simultaneously and remain completely interactive during the session.” CEO Colin Ritchie of SGO’s North American Reseller Partner, AArmadillo says. “Greg is a great customer, he knows the Mistika team is focused on the tools that will keep WorleyWorks at the “bleeding edge” of this industry with unparalleled rendering speed and tools that deliver 99.9% of the creatives’ requests.”
Geoff Mills, SGO’s Director of Global Sales & Operations comments, “WorleyWorks’ appeal is their fresh approach to the complete post production service including adept color grading and creating unique looks. Mistika’s credibility and ability to work with 4K material in real time, from RAW camera footage is a real advantage. As a boutique business they felt it was important to have the most efficient grading functionality available in order to meet the various challenges. Mistika’s exciting future-proofing attributes are an important consideration to WorleyWorks and we are delighted to see their investment reap growth and success now and for many years ahead.”
Founded seven years ago by Greg and Minah Worley, WorleyWorks has an excellent reputation in New York for attracting high-end commercials and feature film work. The company provides bespoke services in 2D, HFR, Stereo 3D, and 4K post production, including DI color grading and compositing, high-speed lighting, for clientèle that include Paramount, Universal and Viacom.
ABOUT WORLEYWORKS, LLC.
A stones throw away from the Williamsburg Bridge, the Brooklyn facility boasts some of the most powerful and advanced technology available. The Company harnesses this power to offer unrivaled efficiency and an expansive creative toolset to ensure projects are cut/colored/delivered to the highest possible standard.
Servicing the Film/TV Markets in NYC and beyond, WorleyWorks’ team of creatives are dedicated to providing support at all stages of production, they supply equipment for production, workflow design, suites for editorial and complete Digital Intermediate services.
Whether it’s HD, 2K, 4K, 6K, 8K+ resolution, 16 bit half floating point, High Frame Rate, ACES, Stereo 3D, or all of the above, WorleyWorks offers a full range of services from acquisition all the way through to creation of the final DCP.
Visit them at www.worleyworks.com
Read the WorleyWorks Blog at www.worleyworks.com/blog/
For Further information, contact: firstname.lastname@example.org or call (646) 797-2941, (85 N 3rd St, Brooklyn, NY 11249)
ABOUT AARMADILLO, INC.
AArmadillo, Inc. offers post-production film / TV companies as well as manufacturers, a variety of services based on over 40 years combined expertise and skill-sets within the entertainment industry.
Visit them at www.aarmadillo.com
For further information, contact Colin Ritchie, AArmadillo, Cell: 310 871 8905; Fax 603 737 9766.
Creative Week has now drawn to a successful end. Thursday’s HD and Beyond sessions opened interesting debates about 4K and once again SGO was in the spotlight at a key London event about a hot topic within the creative community.
Geoff Mills, Director of Global Sales and Operations of the SGO Group spoke on the Post Perspective panel yesterday, where he made salient points about 4K positively impacting the market and how Mistika is already streets ahead of the resolution revolution. With Will Strauss as Chair, Geoff shared the discussion with ONSIGHT’s Post Production Supervisor Rik Tester and The Farm’s Technical Director and MD Dave Klafkowski. The topic covered how both The Farm and ONSIGHT have already embraced 4K a while back using Mistika. The Farm had worked the Kudos/C4 drama Utopia in 5K and ONSIGHT completed many 4K projects that include Walking With Dinosaurs, Peter Gabriel’s Back to Front and David Attenborough’s Natural History Museum Alive 3D, all with Mistika’s advanced 4K capabilities. “We find solutions for our customers that they can use, not only for today, but also for tomorrow.” Geoff stated and reaffirmed that Mistika’s diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines. A session dedicated to David Attenborough’s Natural History Museum Alive 3D, which recently won a BAFTA award, followed the panel.
With Mistika technology at the helm, SGO’s Senior Product Application Specialist Sam Sheppard was also present at the event in a prime position to discuss the future and Mistika to delegates throughout the day.
Booth 8B 09, 21– 24 August 2013 – The China International Exhibition Centre (CIEC), Beijing
SGO presents its flagship product Mistika at China’s major broadcasting industry trade show, BIRTV again this year.
23-26 July 2013, Booth F27 – Sydney Exhibition Centre.
SGO’s Australasian Reseller Mojo Media Solutions will be showcasing Mistika’s impressive capabilities at their booth F27 at SMPTE – the premier event for the motion imaging and television engineering industries in the Australasian region.