At NAB 2019 (Las Vegas, April 8-11), SGO will be introducing exclusive and informative Professional Sessions – brief specialized gatherings for media creation experts, discussing new standards, trending topics, and providing innovative solutions for the technical challenges faced during content creation. Places to the SGO Professional Sessions are limited, so reserve your spot now.
SGO will be showcasing Mistika version 8.7 with exclusive demonstrations on VR, HDR, Colour grading, 4K and 8K capabilities at InterBEE 2016 in November 2016.
Mistika Unveils Ground-breaking Developments in Las Vegas
SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre
SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.
Enriching Mistika Sessions Engaged Audiences On All Levels
This IBC we did something Different, feel the SGO vibe…
The committed SGO team presented another inspirational experience at IBC with panache, sporting a striking stand-space, demonstrating that Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from the competition. Creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to suss-out the very latest technology on display. The new “Star Wars: Episode VII – The Force Awakens” and “Mission Impossible: Rogue Nation” trailers, finished in Mistika by customer Bad Robot, proved a big hit.
The absorbing sessions presented by SGO’s Marketing Manager Sofia Pensado and Mistika Application Specialist Peter Amies throughout the 5-day show, drew numerous delegates to SGO’s stand. Intriguing topics engaged everyone about the challenges of post producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post producing high-end commercials was demonstrated with projects by Norwegian post facility Hocus Focus. Cutting-edge workflows used in some of the biggest blockbusters, such as Fotokem’s work on “Carrier 3D” were a highlight, as well as how to prepare for the future in post with HDR, VR and 8K looming. SGO’s main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.
Development highlights of the Mistika and Mamba FX systems were also on show. Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface, as well as an entirely new media management sub-system were launched. SGO’s brand new “UniColour” tool also caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single tool removes substantial headaches from modern professional workflows. Also on show, was a sneak preview of SGO’s all new 3D Keyer – arguably the most powerful and intuitive 3D keyer available.
Furthermore, Mistika’s “Additional Mistika User Log-in” programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.
Also new this IBC, Boris FX Graffiti has now been integrated into SGO’s low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.
In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDR technology with a red-hot Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.
It was another successful show for SGO all round and Marketing Manager Sofia Pensado enthusiastically closes with these remarks, “Our customers continue to inspire us! The incredibly positive feedback we received at IBC has been overwhelming. We feel privileged to provide progressive high-end technology to ambitious creative companies that prepare and think ahead, further advancing the industry to even greater heights with high-calibre quality work on amazing projects.”
Creative Week has now drawn to a successful end. Thursday’s HD and Beyond sessions opened interesting debates about 4K and once again SGO was in the spotlight at a key London event about a hot topic within the creative community.
Geoff Mills, Director of Global Sales and Operations of the SGO Group spoke on the Post Perspective panel yesterday, where he made salient points about 4K positively impacting the market and how Mistika is already streets ahead of the resolution revolution. With Will Strauss as Chair, Geoff shared the discussion with ONSIGHT’s Post Production Supervisor Rik Tester and The Farm’s Technical Director and MD Dave Klafkowski. The topic covered how both The Farm and ONSIGHT have already embraced 4K a while back using Mistika. The Farm had worked the Kudos/C4 drama Utopia in 5K and ONSIGHT completed many 4K projects that include Walking With Dinosaurs, Peter Gabriel’s Back to Front and David Attenborough’s Natural History Museum Alive 3D, all with Mistika’s advanced 4K capabilities. “We find solutions for our customers that they can use, not only for today, but also for tomorrow.” Geoff stated and reaffirmed that Mistika’s diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines. A session dedicated to David Attenborough’s Natural History Museum Alive 3D, which recently won a BAFTA award, followed the panel.
With Mistika technology at the helm, SGO’s Senior Product Application Specialist Sam Sheppard was also present at the event in a prime position to discuss the future and Mistika to delegates throughout the day.