Intelligent Broadcasting with Mistika Air Ultra
26 – 28 March 2015 – Booth 4101,5109 – China International Exhibition Centre (CIEC)
SGO China, with authorised reseller partner Beijing Offline Video Tech Co. Ltd will showcase Mistika Air Ultra from 26 – 28 March at Booth 4101, 5109 at the China Content Broadcasting Network Exhibition (CCBN2015) at the CIEC in Beijing. On display will be the latest version of the Mistika post production system with Tangent Element Grading Panels.
Mistika Air – Post for Broadcasters – Creative Freedom to Air
Mistika Air is a specific version of Mistika especially tailored for broadcasters of HD, Ultra HD and beyond. Mistika Air Ultra allows for even greater speed and throughput in a crowded multi-platform environment that caters for the delivery of high resolution programmes. Mistika provides a viable and stress-tested solution which promotes seamless integration and high-end production tools for HD, Ultra HD and 8K productions. Mistika also boasts 4K HFR modes at 59p and 60p speeds for the UHD market, supported through the QuadSDI standard.
With over 1000 exhibitors, CCBN2015 is the largest broadcasting technology expo in the Asia-Pacific region, attracting over 100,000 delegates from across 30 countries. CCBN provides a platform for interaction between Chinese and foreign enterprises in the broadcasting sector. As China’s economy continues to grow, the role of Chinese companies in the global broadcast and media technology market is becoming ever more important.
Register for the show at www.ccbn.tv/en/
For further information, contact Jackeyia Zhang, SGO China’s Sales Manager, MP:+8618601136665
The 23rd China Content Broadcasting Network Exhibition features a combination of exhibition with technical and business conferences. The Keynote Speech Conference (March, 25, 2015) and the CCBN-Broadcasting Development Forum (CCBN-BDF) allow industry leaders to illuminate the latest trends and showcase cutting edge broadcast technologies. CCBN is your access to the Chinese marketplace. Visit them at www.ccbn.tv/en/
About Beijing Offline Video Tech Co.Ltd
Visit them at www.offlinevideo.com
With ever increasing demand for future-ready post production solutions, SGO reported a highly successful outcome at NAB. Located in the South Hall, the popular Mistika post production systems and Mamba FX compositing software were showcased at SGO’s booth, attracting a lot of visitors, among them content creators, post facilities and widely known broadcasters. SGO’s progressive creativity and efficiency in colour grading and finishing received positive feedback resulting in new relationships, collaborations and sales.
SGO’s forward-looking quantum-leap development leads in giant strides. One of the many breathtaking highlights which amazed colourists in engaging demonstrations included SGO’s new Spatial Isolation Toolset for Mistika 8.2. It provides colourists with a number of methods to isolate individual objects within a scene, so that they can be graded separately, for example based on their depth in the scene or by metadata provided by CGI animation systems. The new features allow both the colour and the directional lighting of CGI objects to be fine-tuned in real time and in context. Find out more and watch the demos at www.sgo.es/2014/04/sgo-discloses-unique-colour-grading-tools/
Also on show was a stylish Precision Grading Panel for SGO’s Mistika made by Digital Vision, delivering an additional option to boost Mistika’s powerful colour grading feature-set even further. It was proven to be a sensation, and within hours of the show opening, an order was placed for two Precision Panels by ONSIGHT for their 4K, 3D, HD Mistika grading and finishing suites.
SGO’s affordable compositor Mamba FX made its first NAB appearance and was a smash-hit with its intuitive node-based graphic interface delivering a complete visual effects suite with unlimited compositing layers and effects, running on Windows, Linux and soon available on Mac. With the recent addition of GenArts Sapphire 7, over 250 new effects and pre-sets are accessible to users. Mamba FX tutorials were launched at the show and are available at www.mambatutorials.com
For Broadcasters, Mistika Air Ultra enables a viable and stress-tested solution with seamless integration of high-end post finishing tools for HD, Ultra HD and 8K productions. Mistika Air Ultra is capable of delivering real time and render-free colour grading and finishing processes, even at 4K 60P. Its diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines.
Other exciting new features in Mistika version 8.0 this NAB included an all-new node-based compositing interface, support for Canon’s RMF, Sony’s XAVC, enhanced AAF support, ProRes 4:4:4:4 file formats, a re-branding output render module and Dolby Atmos DCP generation. Mistika’s presence on Canon’s booth played a vital part in exciting presentations demonstrating Canon’s Colour Management ACES process for Digital Motion Imaging. SGO also hosted Stream TV Networks, Inc.’s revolutionary Ultra-D™ glasses-free 3D technology marking the first time their auto-stereoscopic screens have been shown at NAB. Stunning footage of Mistika-related projects including the jaw-dropping Stalingrad 3D film trailer and David Attenborough’s Natural History Museum Alive 3D stunned passers-by.
News following on from NAB is that Mistika is to support Dolby® Vision™ technology. Working in close collaboration with Dolby, the capabilities are available in Mistika from version 8.2, previewed at NAB and due for release shortly after IBC. Mistika has inherently supported HDR workflows, and perfectly placed for its customers to enjoy this exciting advancement.
“NAB creates dynamic access to global markets and it’s a great sphere of energy where we meet interesting new people and provide them with the very latest technological breakthroughs to fully support their creativity.” SGO’s Director of Global Sales and Operations Geoff Mills said.
SGO will be exhibiting at Broadcast Asia 17 – 20 June at Booth 5K6-06 in the Spanish Pavilion.
Follow SGO @SGOMistika for the latest updates and news.
2 May 2014, Madrid, Spain
SGO today announced that its extremely powerful flagship colour grading and finishing platform, Mistika, now supports Dolby® Vision™ technology, enabling the display of high dynamic range (HDR) images with wider colour gamut capabilities. SGO, working in close collaboration with Dolby, will look to make the Dolby Vision workflow capabilities available in Mistika from version 8.2, which was previewed at NAB and is due for release shortly after IBC 2014.
Dolby Vision helps content creators and television manufacturers deliver true-to-life brightness, colours and contrast by augmenting the fidelity of Ultra HD (UHD) and HD video signals for over-the-top (OTT) online streaming, broadcast and gaming applications.
Mistika has inherently supported full HDR workflows for some time now, and is therefore ideally positioned to enable its users to take full advantage of this technological step-change.
SGO’s CEO Miguel Angel Doncel confirmed, “Our goal at SGO is to look forward and analyse which upcoming technologies will best enable our customers to grow their businesses. We then aim to bring complete workflows incorporating those technologies to market first, so that our customers have the upper hand over their competitors.”
“Creative teams using SGO’s Mistika can embrace the full gamut of colours, peak brightness and local contrast available with Dolby Vision,” said Roland Vlaicu, Senior Director, Broadcast Imaging, Dolby Laboratories. “Films and TV shows will look more like the real world, and viewers will notice details that might have previously gone unseen.”
SGO’s Director of Global Sales and Operations Geoff Mills affirmed, “Our Company philosophy to adopt new technological advances in image capture, quality and display formats is what makes SGO’s enthusiastic and proactive approach to post production and broadcasting so unique. All the necessary underlying requirements are already in place, guaranteeing our customers a future-proof return in their investment. Dolby Vision delivers vivid imagery, and we’re absolutely thrilled to be one of the first in our industry to make this technology a reality.”
ABOUT DOLBY VISION
Dolby Vision helps content creators and television manufacturers deliver true-to-life brightness, colours and contrast by augmenting the fidelity of Ultra HD (UHD) and HD video signals for over-the-top (OTT) online streaming, broadcast and gaming applications.
Even though most TV shows and movies are recorded using camera technology that captures the colours and brightness of real life, much of that richness is lost by the time consumers get to watch. That’s because current TV and cinema colour-grading standards are based on the limitations of old technologies and require that the original video content be altered—dramatically reducing the range of colours, brightness and contrast—before it can be reproduced for transmission and playback. Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colours, peak brightness and local contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision.
The net result is a richer and more realistic viewing experience that makes it easier for viewers to discern details that might previously have gone unnoticed in an image, regardless of screen size or viewing distance.
More information here.
28 April 2014, London, UK
Booth #SL9021, 7 – 10 April, NAB 2014, Las Vegas Convention Centre, Nevada
SGO’s new strap line “Beautifully Creative Technology” sums-up the ethos behind the company’s avant-garde performance-leading development drive to provide creative artists with the most empowering facilities available. SGO will exhibit the latest additions to its range of extremely powerful Mistika post production systems and Mamba FX compositing software at the 2014 NAB Show. SGO’s technology will demonstrate how broadcasters and post facilities can transform their companies by accessing new markets and revolutionising creativity and efficiency in colour grading, finishing and compositing with Mistika and Mamba FX.
– Mistika post production system will support the stylish Precision Grading Panel, read more
– Mamba FX is now available on Linux and soon on MAC! read more
– Preview of the Mistika V8.2 Spatial Isolation Toolset, read more
Mistika Post – Powerfully Different
Designed to be different, SGO unveils its new Mistika range based on accelerated optimum performance levels, namely Mistika Post, Mistika Optima and Mistika Ultima in version 8.0. Radically crossing the boundaries between grading, compositing and editing for ultimate creative freedom in real time, Mistika seamlessly merges all post disciplines for broadcast and film. All projects, irrespective of size, can be completed on any Mistika system, with the fastest being Mistika Ultima, handling HFR capabilities, 4K and beyond, in real time. New features include a Spatial Isolation Toolset with the ability to allow grading selections or keying mattes to be derived from CGI object meta data. Other new key features in version 8.0 include an all-new node-based compositing interface, support for Canon’s RMF, Sony’s XAVC, enhanced AAF support, ProRes 4:4:4:4 file formats, a re-branding output render module and Dolby Atmos DCP generation. SGO will also showcase Mistika on other booths at NAB, with updated information soon to be made available on the SGO website.
Mistika Air – Intelligent Broadcasting
Mistika Air is a specific version of Mistika especially tailored for broadcasters of HD, Ultra HD and beyond. Mistika Air Ultra allows for even greater speed and throughput in a crowded multi-platform environment that caters for the delivery of high resolution programmes, which are swiftly becoming the standard. Mistika provides a viable and stress-tested solution which promotes seamless integration and high-end production tools for HD, Ultra HD and 8K productions. Mistika also boasts 4K HFR modes at 59p and 60p speeds for the UHD market, supported through the QuadSDI standard.
Mamba FX – Evolution Redefined
Mamba FX is SGO’s affordable and very powerful, open, node-based compositor introduced at NAB for the first time since its initial launch at IBC2013. It displays an intuitive node-based graphic interface delivering an integral visual effects suite with unlimited compositing layers and effects. Mamba FX can also be extended with OFX plug-ins or additional options from SGO. These options include DCP creation and access to SGO’s unbeatable stereo correction tools. Mamba FX is available to order online at www.sgo.es/shop including access to tutorials and forum support.
Miguel Angel Doncel, CEO of SGO says “What keeps SGO’s technology at the forefront of cutting-edge innovation is that we are continuously creating radically cool new solutions that transcend traditional film and broadcasting. We are not hesitant to embrace change in new ways in the best interests of the industry that we passionately serve.”
Geoff Mills, SGO’s Director of Global Sales & Operations adds “SGO is enjoying continued growth around the world as more and more people adopt our products. Customers are drawn to agile technology that gears them up for every potential encounter. SGO’s future-ready dependability and foresight enables customers to prepare for any project of any size, at any time, anywhere, right now and in the future.”
SGO appreciates the dedicated support of technology partners ATTO Tech, Bright Technologies, Canon, Dolby, Dot Hill, DVS, HP, NVIDIA and Tangent Devices at the show this year. Look out for further NAB announcements on SGO’s website as the event date draws closer.
Book your Mistika Demo at firstname.lastname@example.org and register for NAB at www.nabshow.com using Guest Pass Code: LV9255. Feel the difference at the SGO Booth – the SGO team looks forward to welcoming you to enjoy their technology.
NAB Show® is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 Attendees from 156 countries and 1,550+ Exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment.
Visit them at www.nabshow.com
Press Release Date: 28 February 2014, Madrid, Spain
Mistika’s Award-Winning Grading and Workflow Technology plays a Crucial Role
Wellington, New Zealand, 13 January 2014 – SGO’s award-winning Mistika DI Colour Grading post systems form the core at Park Road Post Production and were utilised again in epic fantasy film The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), the second film in The Hobbit Trilogy directed by Peter Jackson.
Mistika’s involvement at Park Road included supporting on-set services and screening HFR digital dailies, all the way through to the DI online, stereoscopic work and stunning final grade for the film. The world-class facility boasts impressive purpose-built state-of-the-art DI theatres for both high-end 2D and stereoscopic finishing work, supported by Mistika 4K/Stereoscopic master systems combined with dedicated finishing suites with matching SGO technology and shared storage for speed and fluidity between their online editors and colourists.
Supervising Digital Colourist for The Hobbit: The Desolation of Smaug Trish Cahill worked with a team at Park Road alongside Lead DI Colourist Vickie-Lynn Roy, using Mistika’s world-leading colour grading toolsets to complement the second film’s darker and richer narrative as the company head through Middle-earth toward both Erebor and, of course, Smaug – the extraordinary creature brought to life by Benedict Cumberbatch and the VFX geniuses of Weta Digital.
“At Park Road we are inspired by filmmakers who share our constant desire to push storytelling tools forward. That motivation allows us to deliver world-leading results for our clients which never let technology take the lead, but which give us compelling colour grading tools with which to achieve a director’s vision. The Mistika is simply a great asset creatively and technically, and is at the core of our work on this incredible production.”
Trish further explains the DI process using Mistika and how she put her creativity to work behind the head-spinning action scenes and help enhance the picture-book beauty in The Hobbit: The Desolation of Smaug.
“Park Road choose tools which are not only scalable and technically deep, but have truly focussed on using those tools as enablers for creative expression. With the Mistika we were able to work interactively with the production, at High Frame Rate, taking the unique looks developed for the second film and extending them in the final grade sessions to focus on visual narrative. The best thing about great tools is they enable us to work with filmmakers to bring the world they imagined to life.”
Vickie-Lynn expands explaining some of the technical intricacies behind the scenes, “Beyond the look development undertaken prior to the final online sessions, such as the variable ‘lens’ effects built entirely in the Mistika, we were able to effortlessly fold in highly technical requirements for specific shots – such as deep mattes, themselves mathematically driving complex grade and stereo effects – all on the same platform, and all the time running critical stereo work in parallel with the ongoing look refinement, as the team headed towards the final delivery.”
Lead Stereographer Meetal Gokul explains “The interaction of grade and stereo is so often underestimated, so at Park Road we work in parallel – with any screening format, 2D or 3D, available for review at any time. The stereo toolset in the Mistika was definitely used to its fullest for the second film in the Trilogy, and as always my team’s focus is on an incredible 3D experience which drives the story forward. This film is amazing, and the Mistika continues to provide exactly the right platform to service productions of any scale.”
Head of Technology at Park Road Phil Oatley confirms “We rely on the capability of SGO’s Mistika when creating stunning content for all our clients. Once again, on a ground-breaking production of this magnitude, Mistika has provided a proven and reliable architecture that was both flexible and robust, giving us the immense speed we required. It is a huge advantage to work on one unified platform, and the Mistika combines immense power with remarkable versatility.”
It took Park Road Post Production, together with SGO, years of research, development, testing and refinement to create the unique workflow for The Hobbit Trilogy. The Hobbit: An Unexpected Journey realised a new technical and aesthetic standard. Workflow Architect Anthony Pratt played a pivotal role in developing Park Road Digital Cinema, VFX and 3D workflows and is part of the lead team that designed the world’s first HFR-3D workflow. “The pipeline we have built around SGO’s tools is seamless both for the client and for our team. The core of our entire pipeline was enabled by the dedication, support and innovation of the team at SGO, and use of the Mistika as our primary platform. We were delighted to put it to work again on The Hobbit: The Desolation of Smaug.” Tony adds, “Mistika has not only energised our team, and replaced the previous ‘heavy-iron’ infrastructure at Park Road, but is the absolute heart of servicing large-scale productions and with timeliness previously impossible to achieve.”
Park Road, with technology partner SGO, also won the industry’s prestigious IBC2013 Innovation Awards for their pioneering work building the World’s First HFR-3D post workflow. The 2013 IBC International Honour for Excellence was also presented to Sir Peter Jackson. In addition, SGO received the coveted International 3D Society’s 3D Technology Lumière Award for its Mistika finishing and colour grading system and for advancements in Stereo 3D and Ultra HD technology, a highly complimentary recognition alongside Park Road’s receipt of a Lumière Award recognizing their HFR Pipeline.
SGO’s Director of Global Sales and Operations Geoff Mills affirms “We are very proud that Mistika continues to play an integral role at companies of such a high calibre such as Park Road, in yet another exceptional feature film delivery as part of The Hobbit Trilogy. The team at Park Road continue to stretch the boundaries of film production and SGO eagerly supports them with current and future project work.”
CEO of SGO Miguel Angel Doncel asserts “Park Road’s highly creative and brilliant technical teams rely on advanced technology that grows with them. The loyal relationship that exists between our two companies, and which we cherish, has grown stronger than ever, and is a significant testament to our shared commitment to quality and innovation to remain on the very edge of new filmmaking technologies now and in the future.”
The second film in The Hobbit Trilogy follows the Hobbit Bilbo Baggins (Martin Freeman), the Wizard Gandalf (Ian McKellen) and 13 Dwarves, led by Thorin Oakenshield (Richard Armitage), as they continue their journey to reclaim the Dwarf Kingdom of Erebor. Along the way they encounter the skin-changer Beorn, giant Spiders of Mirkwood, Wood-elves led by Legolas (Orlando Bloom), Tauriel (Evangeline Lilly), and King Thranduil (Lee Pace), and a mysterious Man named Bard (Luke Evans), who smuggles them into Lake-town. Finally reaching the Lonely Mountain, they face their greatest danger – the Dragon Smaug (Benedict Cumberbatch).
The Hobbit: The Desolation of Smaug topped the worldwide box office, crossing the $500 million mark in its first two weeks of release. The film began releasing in markets as of 11 December 2013, and is currently showing in cinemas in HFR 3D, IMAX 3D and 2D. Visit the official movie website at www.thehobbit.net/
ABOUT PARK ROAD POST PRODUCTION
A premier post production facility located in Wellington, New Zealand. Developed by filmmakers for filmmakers, Park Road offers a relaxing and inspiring environment for filmmakers to realise their vision. Park Road was established as a one-stop shop with world-class integrated picture and sound departments all under one roof. Park Road is uniquely placed to supply all post services for a feature from on-set support, rushes, stereoscopic alignment, digital intermediate, foley and sound mixing through to the final completion of all film and digital deliverables for distribution. Visit them at: www.parkroad.co.nz
ABOUT THE HOBBIT: THE DESOLATION OF SMAUG
From Academy Award®-winning filmmaker Peter Jackson comes The Hobbit: The Desolation of Smaug, the second in a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien. The screenplay for The Hobbit: The Desolation of Smaug is by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro based on the novel by J.R.R. Tolkien. Jackson also produced the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Philippa Boyens and Eileen Moran serving as co-producers.
“The Hobbit: The Desolation of Smaug” is a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM. www.thehobbit.net
WorleyWorks, LLC. is ahead of the Game Investing in New York’s very first Mistika
Already Hard at Work in a City that Never Sleeps
Brooklyn, New York, 7 January 2014 – WorleyWorks, LLC., a dynamic 2D/3D post stereoscopic production and motion capture studio has become the first East Coast company to invest in a Mistika 4K Post Production Solution from SGO’s official North American reseller partner AArmadillo. The Mistika system will be integrated into the facility providing world-class 2D and stereoscopic 3D grading, finishing and delivery. Founded by Greg and Minah Worley, WorleyWorks, LLC. provides a host of boutique services in 2D and High Frame Rate Stereo 3D production, 4K post production including DI colour grading and compositing, high-speed lighting, green screen (Composite Component’s Digital Green), and motion capture for high-profile clients that include Paramount, MTV, Viacom and many more.
“We chose Mistika because it is the most intuitive system in the industry and forms the next step-up in our expansion by enabling us to support and reinforce complex 3D 4K productions as well as exciting 2D post projects. SGO attracted our attention as a company rapidly innovating and changing their field which appealed to us, as well as their high level of support on offer. Having a Mistika on board certainly helps to validate our offerings as it is such a well-respected and powerful system,” says Greg Worley Co-Founder and CEO of WorleyWorks, LLC. Expanding further he adds “We started by building stereoscopic 3D systems utilising Stereolab’s PURE Stereo 3D analyser with live analysis and rig correction, enabling the use of zoom lenses and fast initial alignment after changing prime lenses. This was then followed by the addition of matched Cooke primes, global shutter f55s, and Aladin MK2 motorisation on Stereotec Light Weight rigs. Although, WorleyWorks, LLC.’s speciality is 3D we also deliver a wonderful 2D post experience which Mistika’s versatility will also fully support and enhance tremendously well. So, we are absolutely thrilled to now have Mistika’s award-winning technology to join the ranks at WorleyWorks, LLC.”
AArmadillo’s CEO, Colin Ritchie, who is also an associate member of the ASC, and an active member of the VFX Society says “It’s great to place the “first one” of anything, – and placing the first East Coast Mistika at WorleyWorks, LLC. in Brooklyn NY is especially exciting! Greg is a true visionary and the perfect client for us in NY, expanding his client services with a 4K 2D/3D Mistika will give him tremendous advantages over the traditional NY post house.”
SGO’s Director of Global Sales and Operations, Geoff Mills confirms “SGO received further recognition last year by winning the prestigious Lumière Award for its Mistika finishing and colour grading system, and for advancements in Stereo 3D and Ultra HD technology, and specifically, due to its impact and innovation in the market. This is testament to the fact that Mistika’s advanced toolsets in both 2D and S3D, are of the highest standard, and are setting new performance and flexibility benchmarks in the entertainment industry today. They play an integral role in professional facilities of WorleyWorks, LLC.’s calibre and in their growth and ongoing expansion. We are absolutely delighted to welcome WorleyWorks, LLC. as an important member of the growing SGO Mistika community and look forward to a long-standing relationship with them.”
Recent high-profile projects using Mistika include The Hobbit: The Desolation of Smaug, Justin and the Knights of Valour, Star Trek into Darkness, The Great Gatsby, Stalingrad and many others in 2D and 3D for film and television.
About WorleyWorks, LLC.
With a passion to share their expertise and help their clients achieve their dreams, WorleyWorks, LLC.’s stereo department offers a vertically integrated 2D and High Frame Rate Stereoscopic 3D experience with the highest quality 3D production equipment available on the market today with award-winning 3D Mirror Rigs by Stereotec, real-time 3D analyzer PURE by StereoLabs, high-speed specialized lighting rentals appropriate for their camera systems and high-end post production services using SGO’s Mistika. Their motion capture stage is based on a 24 camera PhaseSpace system providing real time pre-visualization and high quality robust marker tracking. Visit them at www.worleyworks.com
Contact: email@example.com or call (646) 797-2941.