SGO is set to introduce a new natively integrated workflow concept at this year’s NAB and launch the first phase of products as part of the company’s evolutionary growth which include ‘Mistika VR’ and ‘Mistika Insight’.
“Mistika’s flexibility and accuracy allows for our elaborate HDR workflow within a simple post-production chain.”YongJoon Choi, Director, Media L, Korea
Media L, one of Korea’s top post-production companies, has recently purchased a Mistika Ultima system to revolutionise its HDR capabilities. Visiting IBC was a major influence in their decision to invest in SGO’s technology to help service their ongoing HDR requirements.
Mistika Unveils Ground-breaking Developments in Las Vegas
SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre
SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.
Canon Stand L30 – 23 – 25 February Excel London
SGO spearheads innovation for those who aspire to be the best, and is delighted to partner with Canon at BVE this year, to display the latest pioneering advancements in HDR technology. Mistika will drive a dynamic end-to-end HDR-4K “Glass-to-Glass” colour-process workflow demonstration on Canon’s stand L30 in the HDR zone.
Intelligent Broadcasting with Mistika Air Ultra
26 – 28 March 2015 – Booth 4101,5109 – China International Exhibition Centre (CIEC)
SGO China, with authorised reseller partner Beijing Offline Video Tech Co. Ltd will showcase Mistika Air Ultra from 26 – 28 March at Booth 4101, 5109 at the China Content Broadcasting Network Exhibition (CCBN2015) at the CIEC in Beijing. On display will be the latest version of the Mistika post production system with Tangent Element Grading Panels.
Mistika Air – Post for Broadcasters – Creative Freedom to Air
Mistika Air is a specific version of Mistika especially tailored for broadcasters of HD, Ultra HD and beyond. Mistika Air Ultra allows for even greater speed and throughput in a crowded multi-platform environment that caters for the delivery of high resolution programmes. Mistika provides a viable and stress-tested solution which promotes seamless integration and high-end production tools for HD, Ultra HD and 8K productions. Mistika also boasts 4K HFR modes at 59p and 60p speeds for the UHD market, supported through the QuadSDI standard.
With over 1000 exhibitors, CCBN2015 is the largest broadcasting technology expo in the Asia-Pacific region, attracting over 100,000 delegates from across 30 countries. CCBN provides a platform for interaction between Chinese and foreign enterprises in the broadcasting sector. As China’s economy continues to grow, the role of Chinese companies in the global broadcast and media technology market is becoming ever more important.
Register for the show at www.ccbn.tv/en/
For further information, contact Jackeyia Zhang, SGO China’s Sales Manager, MP:+8618601136665
The 23rd China Content Broadcasting Network Exhibition features a combination of exhibition with technical and business conferences. The Keynote Speech Conference (March, 25, 2015) and the CCBN-Broadcasting Development Forum (CCBN-BDF) allow industry leaders to illuminate the latest trends and showcase cutting edge broadcast technologies. CCBN is your access to the Chinese marketplace. Visit them at www.ccbn.tv/en/
About Beijing Offline Video Tech Co.Ltd
Visit them at www.offlinevideo.com
Creative Week has now drawn to a successful end. Thursday’s HD and Beyond sessions opened interesting debates about 4K and once again SGO was in the spotlight at a key London event about a hot topic within the creative community.
Geoff Mills, Director of Global Sales and Operations of the SGO Group spoke on the Post Perspective panel yesterday, where he made salient points about 4K positively impacting the market and how Mistika is already streets ahead of the resolution revolution. With Will Strauss as Chair, Geoff shared the discussion with ONSIGHT’s Post Production Supervisor Rik Tester and The Farm’s Technical Director and MD Dave Klafkowski. The topic covered how both The Farm and ONSIGHT have already embraced 4K a while back using Mistika. The Farm had worked the Kudos/C4 drama Utopia in 5K and ONSIGHT completed many 4K projects that include Walking With Dinosaurs, Peter Gabriel’s Back to Front and David Attenborough’s Natural History Museum Alive 3D, all with Mistika’s advanced 4K capabilities. “We find solutions for our customers that they can use, not only for today, but also for tomorrow.” Geoff stated and reaffirmed that Mistika’s diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines. A session dedicated to David Attenborough’s Natural History Museum Alive 3D, which recently won a BAFTA award, followed the panel.
With Mistika technology at the helm, SGO’s Senior Product Application Specialist Sam Sheppard was also present at the event in a prime position to discuss the future and Mistika to delegates throughout the day.
Booth 8B 09, 21– 24 August 2013 – The China International Exhibition Centre (CIEC), Beijing
SGO presents its flagship product Mistika at China’s major broadcasting industry trade show, BIRTV again this year.