SGO Introduces Multi-dimensional Workflow Concept and Launches Solution-Based Applications using Mistika Technology


SGO is set to introduce a new natively integrated workflow concept at this year’s NAB and launch the first phase of products as part of the company’s evolutionary growth which include ‘Mistika VR’ and ‘Mistika Insight’.
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SGO Goes 360- NAB


SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre

With Virtual Reality being widely touted as the “Next Frontier” of post-production innovation, SGO is already prepared with game-changing solutions for the challenges it presents to the industry. Mistika will be a revolutionary product for any company that wants to lead the way in VR.

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SGO GOES VIRTUAL AT NAB


Mistika Unveils Ground-breaking Developments in Las Vegas

SGO BOOTH #SL9027 / 18 – 21 April 2016 / Las Vegas Convention Centre

SGO will be carving its own path this NAB, bringing its award-winning finishing system Mistika to the limelight and unveiling a multitude of incredible future-proof developments that have been in the pipeline for the past few years. Mistika will be the frontier of Virtual Reality, equipping professionals with the most innovative and accessible virtual toolsets and workflows. With an NAB highlight of VR in post, SGO will reveal its distinctive, forward thinking 3D feature-sets, VR Mode and VR Device connections, depicting how Mistika provides Colour Grading, HDR, Stereo and Compositing in Virtual Reality, in just one system.

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SGO’s Mistika and Mamba FX Create an Enticing Buzz at NAB


It’s an NAB Wrap – SGO is Absolutely Fabulous in Las Vegas!

SGO unfolded another enthralling chapter at NAB 2015 as it continues to move in an upward direction away from an increasingly uniform market. SGO presented the latest creative and performance-enhancing developments for the Mistika colour grading and finishing platform, as well as new features for the popular node-based compositor Mamba FX.

Visitors from broadcasters, post facilities and film studios could be seen eyeing out the very latest SGO technology. Positive comments that were heard at the SGO booth ranged from bold exclamations – “Mistika saved the day”, to more composed compliments like – “The Industry has handed SGO the Baton”, to direct statements “We must get a Mistika for our studio!” and “Coming to the SGO Booth has truly been the highlight of my NAB experience.”

SGO announced an uprated product line-up at the show where all systems are resolution-independent, giving all users the ability to work in 4K. Moreover, its commercially creative new “Additional Mistika User Log-in” programme enables customers to add further systems without the need to buy extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology in the market. This exclusive approach provides an alternative way for customers to increase their profits while maintaining their competitive edge.

With High Dynamic Range being the hot topic of the show, SGO’s customers are once again the first to embrace new HDR opportunities. On the booth, Mistika was shown creatively manipulating high resolution and HDR material in real time, using the newly integrated Mistika Precision Panel, especially developed for finishing, as well as colour grading.

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Mistika also played a key role in Canon’s HDR Theatre at NAB where an end-to-end HDR 4K “Glass to Glass” work-flow was demonstrated – image capture by Canon cameras, HDR grade in Mistika and displayed on a Canon 2000 NIT monitor. Striking footage from “Trick Shot” was used, shot by Gale Tattersall ASC with ACES and HDR supervision by Curtis Clark ASC. The film was originally post produced by Mistika customer FotoKem with grading by John Daro. “The Canon HDR Suite was a great showcase for technology that supported this new and potentially industry changing technology of HDR, it was a must go to location at NAB and a very unique space to demonstrate a new color process.” Colin Ritchie, CEO of Aarmadillo Inc. who was responsible for implementing the Mistika workflow on Canon’s booth commented.

SGO is among the first manufacturers at NAB to publicly announce the use of the NVIDIA® Quadro® M6000 to elevate performance of Mistika and Mamba FX. “As the industry moves to higher resolutions and high dynamic range, the performance demands on finishing and color grading systems increase dramatically”, said Greg Estes, VP Enterprise Marketing, NVIDIA. “SGO is among the first in the world to offer our flagship Quadro M6000 as part of their product line up, providing artists with optimal performance, color accuracy and enterprise-grade reliability.”

Geoff Mills, Director of Global Sales & Operations states, “With the market’s eager scrutiny for incomparable toolsets that make artists stand out from the crowd, SGO provides a supremely unique differentiator. What we are now very excited about is how HDR is coming towards the industry like a train. SGO always has an eye on what is coming next and at the same time, making sure that we are prepared, and staying ahead of the game to the benefit of our much valued customers.”
It was yet another memorable and successful show for SGO.

CEO Miguel Angel Doncel concludes, “The feedback we received about Mistika and Mamba FX has been terrific. We are honoured to be able to provide future-proof cutting-edge technology to those creative companies that drive our industry forward.”

SGO Inspires “Aspiration in Post” at NAB


SGO Reveals Future-Ready Cutting-Edge Innovation in Post Production
Booth SL3825 – Las Vegas Convention Centre – 13 – 16 April 2015

Creative post production specialists SGO presents version 8.5 of the Mistika colour grading and finishing system and version 2.06 of the Mamba FX compositing software on Booth SL3825 at NAB2015.

Be Distinctive with Mistika
Powerfully Different
Leading the products on display is Mistika, the market’s most powerful comprehensive visual creation suite designed for ambitious artists who aspire to be at the cutting-edge of post production. It has gained kudos by redefining the “Hero suite” model with seamless integration between colour grading, visual effects, conforming and editing. It effortlessly handles any client and project size including 4K, 8K and beyond, for broadcast, cinema and commercials at impressive speed in real-time. The Mistika product range offers scalable solutions for a variety of applications, including Mistika Air which provides efficient and prolific capabilities for broadcasters of content, from HD to 8K 60P, and everything in between.

Discover the Radical Effects of Mamba FX
Affordable Node-Based Compositing
Mamba FX is the Complete Real-time VFX Suite. It is SGO’s dedicated VFX compositing software which can either be used as a stand-alone visual effects platform or as the perfect add-on for any editing or colour suite. Mamba FX includes infinite layer compositing, tracking, keying, painting, restoration, optical flow, warping and many built-in effects. It can also be extended with OFX plug-ins and is available for Windows, Mac and Linux. With an intuitive node-based interface which can be set to flow in any direction and with its very wide file format support, it fits seamlessly into almost any post production pipeline. From under $260, it represents unbeatable value. More information and a free trial are available at www.sgo.es/mamba-fx.
Read the latest review of Mamba FX published by highly regarded industry publication Post Magazine.

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Geoff Mills, SGO’s Director of Global Sales and Operations states, “SGO develops technology for aspiring artists that want to stand out as being the best in their field, and with Mistika, we provide a high-end system that enables them to achieve this. We are passionate about excellence at SGO, continually striving to make the difficult easy with determination to make technology accommodate creative intent. Our motivation is always to best serve the creative industry by equipping every driven artist with exceptional tools.”

Highlights for NAB 2015
The Mistika Precision Control Surface, unveiled for the first time at NAB is an enticing differentiator. The Panel provides the ultimate interface for complete project-finishing and is not restricted to purely manipulating colour; but also provides a tactile and intuitive surface for controlling every facet of the finishing process.

Mistika Precision Control Surface

Mistika Precision Control Surface

Pioneering facilities company, ONSIGHT, invested in the Mistika Precision Grading Panel hours after SGO’s announcement at NAB last year, complementing its long-standing Mistika offering and the skills of its creative team.

Max Horton, ONSIGHT’s new Senior Colourist with a wealth of experience in film and high-end television, remarks,
“As I begin to use the Mistika Precision Panel more and more, it’s clear it offers increased flexibility and time efficiency. Having four track balls means I can work faster when accessing additional Mistika tools in a grade, particularly luminance specific functions. I also noticed accurate and quick control with the mini-joy stick. The surface design looks great too!”

Cluster Playback” is another revolutionary feature for Mistika. Already the envy of its competitors due to its real-time performance and incredible processing speed, the Mistika Cluster Playback facility allows Mistika operators to create stunning images in real-time no matter how complicated the processing is that is required, or how high the image resolution needs to be.

Not only can Mistika make use of multiple GPU cards within a host platform, it can also harness the CPU and GPU power from multiple computers to provide limitless scalability. Unlike a traditional “render farm”, Mistika aggregates the available processing power to permit the artist to create images in real-time, rather than having to wait for rendering before playback. The result allows Mistika users to out-perform their competitors, to benefit from greater project throughput and to take on complex projects that were previously inaccessible.

Mistika’s AAF conform features have also been further developed, offering the benefit of advanced compatibility with Avid-based workflows. Editing effects created in Avid are accurately replicated in the Mistika timeline, including animated re-timing curves, shot framing, multi-camera groups and multi-track conforms. Mistika can read and write Avid compliant media files which permit “round trip” pipelines between Avid and Mistika.

“The Mistika is a great conform environment, with its truly mixed media format timeline, re-link and versioning tools. The new enhanced AAF features build on this solid foundation and are another useful tool for the online editor.” Rob Gordon, Senior Online Editor at Park Road Post Production, New Zealand

Mistika’s Extended and High Dynamic Range (EDR/HDR) workflows are another exciting upgrade addition that have undergone supplementary refinement, including PQ support according to SMPTE 2084 regulations. Supporting next-generation technologies such as these, ensures that SGO’s customers are the first to embrace new opportunities and provide market-leading services for their clients.

Mistika also boasts over fifty new enhancements, including updates to accommodate the latest ACES specifications, interface advancements such as user-inspired upgrades to the “story board”, as well as even wider file-format support.

Emerge from the crowd and dare to be different with SGO’s future-proofing technology.

Meet the welcoming team at the show where industry professionals are at hand to provide expertise and helpful solutions on the booth. Register at www.nabshow.com and gain free entry using SGO’s Visitor Guest Code LV8948. Book a Mistika and Mamba FX Demo in advance at feelthedifference@sgo.es

ABOUT NAB
NAB Show® is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. www.nabshow.com

SGO to Showcase Mistika’s Real-time Capabilities with Mamba FX at BIRTV


SGO Booth 8B09, CIEC, Beijing, 27 – 30 August 2014

20 August 2014, Beijing, China – Mistika and Mamba FX will be showcased at the SGO Booth 8B09 at BIRTV held at the CIEC in Beijing from 27 – 30 August. BIRTV provides an inspiring platform for creatives featuring leading-edge technology in a rapidly growing marketplace, attended by over 55 000 people across the world.

Powerfully different, Mistika is recognised as the most potent finishing and grading system for projects at any resolution and frame rate, including 4K at 60P and stereoscopic 3D. Mistika’s diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines. SGO will preview the new Mistika version 8.2 software at BIRTV which includes many new and unique features such as their in-context node based compositing capability and the incredible Spatial Isolation Toolset, which was unveiled for the first time at NAB in April this year.

Customers visiting the SGO booth 8B09 will witness Mistika’s stunning performance with mixed resolution raw camera files on the same timeline in real-time. Also on show will be Mistika’s next-generation colour finishing functionalities supporting the Precision Grading Panels. Other new features include support for Dolby Vision, improved ACES workflows, enhanced AAF support, Dolby Atmos DCP generation and support for an even wider range of image codecs such as Canon’s RMF, Sony’s XAVC and ProRes 4:4:4:4. To meet high customer demand for the new toolset, Mistika 8.2 will also be launched this August, prior to IBC, with a preview of the next version 8.4 being demonstrated at IBC.

Redefining VFX, Mamba FX provides unlimited compositing layers in a resolution-free, node-based environment, running on Windows, Linux and now also on Mac. Main headlines for Mamba FX 2.0 include the Layer Route Effect for working with multi-layer EXR files; a “Spatial Isolation Keyer” interfacing with metadata and the high-speed, “point cloud” shape tracker, enabling compositors to speedily track 2D roto-shapes to shots.

“SGO is delighted to attend BIRTV again this year in an exciting and vital market, and we continue to make our customer requirements a priority focus in the region and abroad, in order to provide the best creative technology that the industry demands.” says SGO’s CEO Miguel Angel Doncel.

Chinese companies already adopting Mistika include the Xuke 3D team, Guangxi TV, The China Academy of Broadcasting and Planning, Royia Media Group, JiangSu TV, Xian Changqing TV, Goldrose Media, PPO Group, Phenom China and many others.

Global credits span every type of production from commercials for Emirates Airlines, television drama for BSkyB and feature films such as Peter Chan’s American Dreams in China, Flying Swords of Dragon Gate, Young Detective Dee: Rise of the Sea Dragon, Edge of Tomorrow, Stalingrad, The Hobbit Trilogy, Switch, Transformers: Age of Extinction, Walking With Dinosaurs (for BBC Earth), The Amazing Spiderman 2 and many others. Mistika also played a major role in David Attenborough’s Natural History Museum Alive (3D) 4K film which received a BAFTA TV Award.

Visitors to the SGO Booth can also meet specialists from SGO’s China Office, including Eric Liu (Tel: 13910737940, Eric@sgo.es); Jackeyia Zhang (Tel: 18601136665‍, Jackeyia@sgo.es) and David Rivero (Tel: 13041297729‍, david.divm@gmail.com‍). Advance bookings for Mistika and Mamba FX demonstrations can be made by contacting them directly or at feelthedifference@sgo.es.

Register for BIRTV 2014 here.

Follow SGO on Twitter @SGOMistika.

NAB a triumph for SGO


With ever increasing demand for future-ready post production solutions, SGO reported a highly successful outcome at NAB. Located in the South Hall, the popular Mistika post production systems and Mamba FX compositing software were showcased at SGO’s booth, attracting a lot of visitors, among them content creators, post facilities and widely known broadcasters. SGO’s progressive creativity and efficiency in colour grading and finishing received positive feedback resulting in new relationships, collaborations and sales.

SGO’s forward-looking quantum-leap development leads in giant strides. One of the many breathtaking highlights which amazed colourists in engaging demonstrations included SGO’s new Spatial Isolation Toolset for Mistika 8.2. It provides colourists with a number of methods to isolate individual objects within a scene, so that they can be graded separately, for example based on their depth in the scene or by metadata provided by CGI animation systems. The new features allow both the colour and the directional lighting of CGI objects to be fine-tuned in real time and in context. Find out more and watch the demos at www.sgo.es/2014/04/sgo-discloses-unique-colour-grading-tools/

Mistika Screenshot

Mistika Screenshot

Also on show was a stylish Precision Grading Panel for SGO’s Mistika made by Digital Vision, delivering an additional option to boost Mistika’s powerful colour grading feature-set even further. It was proven to be a sensation, and within hours of the show opening, an order was placed for two Precision Panels by ONSIGHT for their 4K, 3D, HD Mistika grading and finishing suites.

Courtesy of Digital Vision

Courtesy of Digital Vision

SGO’s affordable compositor Mamba FX made its first NAB appearance and was a smash-hit with its intuitive node-based graphic interface delivering a complete visual effects suite with unlimited compositing layers and effects, running on Windows, Linux and soon available on Mac. With the recent addition of GenArts Sapphire 7, over 250 new effects and pre-sets are accessible to users. Mamba FX tutorials were launched at the show and are available at www.mambatutorials.com

For Broadcasters, Mistika Air Ultra enables a viable and stress-tested solution with seamless integration of high-end post finishing tools for HD, Ultra HD and 8K productions. Mistika Air Ultra is capable of delivering real time and render-free colour grading and finishing processes, even at 4K 60P. Its diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines.

Other exciting new features in Mistika version 8.0 this NAB included an all-new node-based compositing interface, support for Canon’s RMF, Sony’s XAVC, enhanced AAF support, ProRes 4:4:4:4 file formats, a re-branding output render module and Dolby Atmos DCP generation. Mistika’s presence on Canon’s booth played a vital part in exciting presentations demonstrating Canon’s Colour Management ACES process for Digital Motion Imaging. SGO also hosted Stream TV Networks, Inc.’s revolutionary Ultra-D™ glasses-free 3D technology marking the first time their auto-stereoscopic screens have been shown at NAB. Stunning footage of Mistika-related projects including the jaw-dropping Stalingrad 3D film trailer and David Attenborough’s Natural History Museum Alive 3D stunned passers-by.

News following on from NAB is that Mistika is to support Dolby® Vision™ technology. Working in close collaboration with Dolby, the capabilities are available in Mistika from version 8.2, previewed at NAB and due for release shortly after IBC. Mistika has inherently supported HDR workflows, and perfectly placed for its customers to enjoy this exciting advancement.

“NAB creates dynamic access to global markets and it’s a great sphere of energy where we meet interesting new people and provide them with the very latest technological breakthroughs to fully support their creativity.” SGO’s Director of Global Sales and Operations Geoff Mills said.

SGO will be exhibiting at Broadcast Asia 17 – 20 June at Booth 5K6-06 in the Spanish Pavilion.

Follow SGO @SGOMistika for the latest updates and news.

2 May 2014, Madrid, Spain

Mistika, SGO’s colour grading and finishing platform, to support Dolby® Vision™


SGO today announced that its extremely powerful flagship colour grading and finishing platform, Mistika, now supports Dolby® Vision™ technology, enabling the display of high dynamic range (HDR) images with wider colour gamut capabilities. SGO, working in close collaboration with Dolby, will look to make the Dolby Vision workflow capabilities available in Mistika from version 8.2, which was previewed at NAB and is due for release shortly after IBC 2014.
Dolby Vision helps content creators and television manufacturers deliver true-to-life brightness, colours and contrast by augmenting the fidelity of Ultra HD (UHD) and HD video signals for over-the-top (OTT) online streaming, broadcast and gaming applications.
Mistika has inherently supported full HDR workflows for some time now, and is therefore ideally positioned to enable its users to take full advantage of this technological step-change.

SGO’s CEO Miguel Angel Doncel confirmed, “Our goal at SGO is to look forward and analyse which upcoming technologies will best enable our customers to grow their businesses. We then aim to bring complete workflows incorporating those technologies to market first, so that our customers have the upper hand over their competitors.”

“Creative teams using SGO’s Mistika can embrace the full gamut of colours, peak brightness and local contrast available with Dolby Vision,” said Roland Vlaicu, Senior Director, Broadcast Imaging, Dolby Laboratories. “Films and TV shows will look more like the real world, and viewers will notice details that might have previously gone unseen.”

Mistikia Version 8.2

Mistikia Version 8.2


SGO’s Director of Global Sales and Operations Geoff Mills affirmed, “Our Company philosophy to adopt new technological advances in image capture, quality and display formats is what makes SGO’s enthusiastic and proactive approach to post production and broadcasting so unique. All the necessary underlying requirements are already in place, guaranteeing our customers a future-proof return in their investment. Dolby Vision delivers vivid imagery, and we’re absolutely thrilled to be one of the first in our industry to make this technology a reality.”

ABOUT DOLBY VISION
Dolby Vision helps content creators and television manufacturers deliver true-to-life brightness, colours and contrast by augmenting the fidelity of Ultra HD (UHD) and HD video signals for over-the-top (OTT) online streaming, broadcast and gaming applications.
Even though most TV shows and movies are recorded using camera technology that captures the colours and brightness of real life, much of that richness is lost by the time consumers get to watch. That’s because current TV and cinema colour-grading standards are based on the limitations of old technologies and require that the original video content be altered—dramatically reducing the range of colours, brightness and contrast—before it can be reproduced for transmission and playback. Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colours, peak brightness and local contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision.
The net result is a richer and more realistic viewing experience that makes it easier for viewers to discern details that might previously have gone unnoticed in an image, regardless of screen size or viewing distance.

More information here.

28 April 2014, London, UK

SGO Unveils Mistika Colour Grading with Precision


Sleek NEW grading panel option makes Mistika irresistible to Colourists!

SGO reveals that its world-leading Mistika post production system will support the stylish Precision Grading Panel made by Digital Vision. This landmark cross-vendor agreement means that colourists and post production artists will have an additional option when it comes to choosing the “human interface” to drive Mistika’s powerful colour grading feature-set. Mistika continues to support the Tangent Element panels and now for those who prefer the elegant efficiency, comfort and stature of a larger and prestigious integrated control surface, the Precision panel is the perfect option.

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SGO dares to be different in new NAB line-up


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Booth #SL9021, 7 – 10 April, NAB 2014, Las Vegas Convention Centre, Nevada



SGO’s new strap line “Beautifully Creative Technology” sums-up the ethos behind the company’s avant-garde performance-leading development drive to provide creative artists with the most empowering facilities available. SGO will exhibit the latest additions to its range of extremely powerful Mistika post production systems and Mamba FX compositing software at the 2014 NAB Show. SGO’s technology will demonstrate how broadcasters and post facilities can transform their companies by accessing new markets and revolutionising creativity and efficiency in colour grading, finishing and compositing with Mistika and Mamba FX.

NAB annoucements
– Mistika post production system will support the stylish Precision Grading Panel, read more
– Mamba FX is now available on Linux and soon on MAC! read more
– Preview of the Mistika V8.2 Spatial Isolation Toolset, read more

Mistika Post – Powerfully Different
Designed to be different, SGO unveils its new Mistika range based on accelerated optimum performance levels, namely Mistika Post, Mistika Optima and Mistika Ultima in version 8.0. Radically crossing the boundaries between grading, compositing and editing for ultimate creative freedom in real time, Mistika seamlessly merges all post disciplines for broadcast and film. All projects, irrespective of size, can be completed on any Mistika system, with the fastest being Mistika Ultima, handling HFR capabilities, 4K and beyond, in real time. New features include a Spatial Isolation Toolset with the ability to allow grading selections or keying mattes to be derived from CGI object meta data. Other new key features in version 8.0 include an all-new node-based compositing interface, support for Canon’s RMF, Sony’s XAVC, enhanced AAF support, ProRes 4:4:4:4 file formats, a re-branding output render module and Dolby Atmos DCP generation. SGO will also showcase Mistika on other booths at NAB, with updated information soon to be made available on the SGO website.

State-of-the-art Mistika Suite, Courtesy of Europa Sound & Vision, Stockholm Sweden, photographer Mattias Segnestam

State-of-the-art Mistika Suite, Courtesy of Europa Sound & Vision, Stockholm Sweden, photographer Mattias Segnestam

Mistika Air – Intelligent Broadcasting
Mistika Air is a specific version of Mistika especially tailored for broadcasters of HD, Ultra HD and beyond. Mistika Air Ultra allows for even greater speed and throughput in a crowded multi-platform environment that caters for the delivery of high resolution programmes, which are swiftly becoming the standard. Mistika provides a viable and stress-tested solution which promotes seamless integration and high-end production tools for HD, Ultra HD and 8K productions. Mistika also boasts 4K HFR modes at 59p and 60p speeds for the UHD market, supported through the QuadSDI standard.

Mamba FX – Evolution Redefined
Mamba FX is SGO’s affordable and very powerful, open, node-based compositor introduced at NAB for the first time since its initial launch at IBC2013. It displays an intuitive node-based graphic interface delivering an integral visual effects suite with unlimited compositing layers and effects. Mamba FX can also be extended with OFX plug-ins or additional options from SGO. These options include DCP creation and access to SGO’s unbeatable stereo correction tools. Mamba FX is available to order online at www.sgo.es/shop including access to tutorials and forum support.

Miguel Angel Doncel, CEO of SGO says “What keeps SGO’s technology at the forefront of cutting-edge innovation is that we are continuously creating radically cool new solutions that transcend traditional film and broadcasting. We are not hesitant to embrace change in new ways in the best interests of the industry that we passionately serve.”

Geoff Mills, SGO’s Director of Global Sales & Operations adds “SGO is enjoying continued growth around the world as more and more people adopt our products. Customers are drawn to agile technology that gears them up for every potential encounter. SGO’s future-ready dependability and foresight enables customers to prepare for any project of any size, at any time, anywhere, right now and in the future.”

SGO appreciates the dedicated support of technology partners ATTO Tech, Bright Technologies, Canon, Dolby, Dot Hill, DVS, HP, NVIDIA and Tangent Devices at the show this year. Look out for further NAB announcements on SGO’s website as the event date draws closer.

Book your Mistika Demo at feelthedifference@sgo.es and register for NAB at www.nabshow.com using Guest Pass Code: LV9255. Feel the difference at the SGO Booth – the SGO team looks forward to welcoming you to enjoy their technology.

ABOUT NAB
NAB Show® is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 Attendees from 156 countries and 1,550+ Exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment.
Visit them at www.nabshow.com

Press Release Date: 28 February 2014, Madrid, Spain

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